How to Ensure Social Media Success for Real Estate

Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate

6 Ways to Boost Your Self-Esteem

1. Avoid negative self-talk We tend to spend so much time thinking about our flaws that we forget about our strengths. This way of thinking can have a negative impact on our self-esteem. So next time you start having negative thoughts, take a moment and recognize what you’re doing. Challenge these beliefs by finding evidence… Continue reading 6 Ways to Boost Your Self-Esteem

Tips for Staying Focused at Work

To stay focused, sunshine is your friend If you’re lucky enough to have a desk next to a window, or even your own office, it’s easy to start the morning with the shades closed or lights low. Instead, you should embrace the Vitamin D and let the sunshine wake you up for the day. While… Continue reading Tips for Staying Focused at Work

Mental Health Services: Do they need PR?

Public relations is playing an essential role in strengthening this positioning. By taking the stigma out of using mental health services – and showing how this improves lives, strengthen communities and contributes to each client’s success – public relations is exactly the type of communications tools that should be used.  Not only does it help… Continue reading Mental Health Services: Do they need PR?

Happy New Year!

From a PR perspective, the most telling float this year was the UPS float. Leading the way with “Stories Change Our World,” the moniker sets the stage for reinforcing the importance of shaping the story. While it was designed to support the Toys for Tots Literary Program – which captured the Sweepstakes Award – it… Continue reading Happy New Year!

Tips for Maintaining a Consistent Brand Online

Stand out. It is no surprise that there is competition when it comes to building a brand online. Countless companies are fighting for the spotlight and consumer interest online. The implementation of ads on Facebook and LinkedIn make this an even more difficult task, competing with ad budgets and campaigns. Developing and sticking to a… Continue reading Tips for Maintaining a Consistent Brand Online

Emotional Intelligence in the Workplace

Emotionally intelligent people know their limits. A part of being emotionally intelligent, by definition, is to be aware of and control your emotions. Everyone has been in a work environment where there was a lack of self-awareness and perhaps, in some cases, a lack of control. Working with a team where even one member is… Continue reading Emotional Intelligence in the Workplace

Blogging: Five Pieces of Advice for Success

Blogging is a great way to attract an audience to your website. Blogging is a great way to promote your business or yourself. To become a successful blogger, it’s important to ask yourself these five questions. Are you passionate about blogging on this topic? Write with passion. Writing a successful blog will come much more… Continue reading Blogging: Five Pieces of Advice for Success

Five Ways to Stay Organized at Work

1. Make Sure Your Desk is Clean Many studies have shown that you will have trouble focusing if your desk is cluttered. According to a report by OfficeMax, 77 percent of adults say clutter negatively impacts their productivity. For this reason, you should get rid of unnecessary clutter and only keep the items you need.… Continue reading Five Ways to Stay Organized at Work

The Hoyt Organization Wins Three 2019 Prism Awards

“Receiving awards from an organization such as PRSA validates the quality of our work,” says Leeza Hoyt, president of THO. “This type of recognition lets our clients know that our industry peers see our work as award worthy, and tells our employees that yes, we excel at developing programs that work. We are honored by… Continue reading The Hoyt Organization Wins Three 2019 Prism Awards

The Next “It” Tool: Planoly

Planning The reason why their program works so well is because it goes beyond just scheduling posts in advance. Planoly provides analytics and (my favorite part) aesthetic planning. Their tool for “aesthetic planning” allows you to upload photos and videos to see how they look in a particular order before actually posting them. That way… Continue reading The Next “It” Tool: Planoly

MEDIA MOMENT: Carina Wolff

Tell us about yourself and what inspired you to become a writer. I am a freelance health and wellness writer as well as a healthy food blogger/Instagrammer. I’ve always known I wanted to be a writer, but the topic of health came to me later in life. Since I was a little kid, I loved… Continue reading MEDIA MOMENT: Carina Wolff

The Importance of Creativity in the Workplace

Nowhere is imagination and innovation more important than when brainstorming. Kent Barrett, VP of the public relations firm, The Hoyt Organization, explains, “Our office has done exercises before, where nobody’s allowed to say, ‘No!’ or ‘the client won’t go for that.’ If the next person is going to speak, he or she has to actually… Continue reading The Importance of Creativity in the Workplace

What Makes a PR Firm The Best For You?

Strategic communications agency ADVERUM in Vilnius, Lithuania, conducted a survey on the decision-making process among executives responsible for hiring PR agencies in September 2019. In total 82 decision makers at marketing and communication departments of international companies in Lithuania responded and shared their opinion on the most important evaluation factors when selecting and working with… Continue reading What Makes a PR Firm The Best For You?

Five Ways Plants Benefit the Office

The air is cleaner. Many factors contribute to air pollution in today’s world. We can find the majority of these problems outside of the workplace. However, a few pieces of daily office-use equipment exist that can increase unhealthy ozone levels in offices which are often overlooked. The number one contributors to unhealthy office air are… Continue reading Five Ways Plants Benefit the Office