Author: hoytorg

Q: What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

3 Reasons Why Thinking Small in the Big City Could be a Good Investment

What is a small-lot development? A small-lot subdivision is a project with multiple free-standing single-family homes on smaller than conventionally-sized home lot. These homes are more affordable while making density more appealing. Small-lot homes may be attached or separate, with as little as 3- to 5-foot side yards between homes – per the Los Angeles… Continue reading 3 Reasons Why Thinking Small in the Big City Could be a Good Investment

CA SB50 Dies in the Senate – Again

CA SB50 would apply to multifamily developments within a quarter-mile radius of a bus stop, and a half-mile radius of a rail stop. California needs to build 3.5 million homes by 2025 to end housing shortage. California loses $140B annually due to the housing shortage; more than $90B in missing construction investment and more than $50B… Continue reading CA SB50 Dies in the Senate – Again

What the Tariff and Trade War Means for Real Estate

Despite negotiations, it is likely we will see even more tariffs go into effect. This creates waves of uncertainty for the real-estate industry, which relies on China for a big chunk of its building materials. For example, Chinese imports to the U.S. in 2017 accounted for 42% (by value) of all electrical machinery and equipment. Similarly,… Continue reading What the Tariff and Trade War Means for Real Estate

How Healthcare Providers Can Communicate With The Community

When we think of social media management or public relations and the industries that need it the most, we often think of major corporations. The example that often comes to mind is BP and the crisis management after the infamous oil spill in 2010 in the Gulf of Mexico. But it is not just billion-dollar… Continue reading How Healthcare Providers Can Communicate With The Community

How to Portray Mental Illness as a Public Relations Professional

According to Mental Health First Aid, almost half of adults in the United States will develop a mental illness in their lifetime. It is a condition that affects a person’s thinking, feeling, mood or behavior. Biological, psychological, and environmental factors influence whether or not mental health concerns will develop. There are a number of organizations that are dedicated to… Continue reading How to Portray Mental Illness as a Public Relations Professional

Six Tips for Working from Home During COVID-19

1. Make lists when working from home “One thing I have done is started making handwritten lists. Since my task list on Outlook doesn’t sync properly, I can’t use that on a second monitor. So it becomes easy to lose sight of what needs to be done. It also still feels great to cross something… Continue reading Six Tips for Working from Home During COVID-19

Five Tips for Leading a Remote Team

Do all of your employees have functional laptops? Are they outfitted with the best wifi, or are they using a hotspot from their phone in a highly trafficked area? Talk about what kind of computers, if any, your employees have. Older models may run more slowly, causing delays in projects. PC to Mac differences can… Continue reading Five Tips for Leading a Remote Team

COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Scott Detrow, Political Correspondent for National Public Radio (NPR) was among many reporters this week who reported that a colleague in the White House Press Corps had tested positive for COVID-19, the result of which would be an effort to reduce the number of onsite reporters at daily White House Press briefings. The results were palpable in… Continue reading COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Communication at the workplace: a global future challenge

Smart employers have realized that if they want to make this relationship stronger and make it one that offers sustainable benefits both for them and their employees, they have to invest in it and carry out well-planned and designed internal communication. Does it matter what I do? Such well-planned internal communication should reach all who… Continue reading Communication at the workplace: a global future challenge

What is Public Relations?

It could be getting a very visible influencer to wear your client’s clothing; or to secure the Mayor of your town to cut the ribbon for your organization’s new facility; or to capture the attention of venture capitalists in Silicon Valley who then will help fund your startup; or to insert your client into a… Continue reading What is Public Relations?

Three Common Social Media Mistakes – and How to Avoid Them

Having too many channelsFacebook, Instagram, LinkedIn, Twitter, YouTube. Most consider those to be the standard, “must have” social media channels.As we know, there are always new contenders – Snapchat, TikTok – some of which last, some of which disappear overnight. And others are important for focused audiences (Pinterest).But if you are not doing a good… Continue reading Three Common Social Media Mistakes – and How to Avoid Them

How PR can shape the mental health conversation

The fact is, millions of Americans struggle with mental health issues. The National Alliance of Mental Health reports that one in five adults in America experiences mental illness in their lifetime. Currently, it is estimated that nearly 10 million Americans are living with a serious mental disorder. The most common mental disorders are anxiety disorders,… Continue reading How PR can shape the mental health conversation

How to Ensure Social Media Success for Real Estate (Part 2)

As a general rule of thumb, people tend to check their social media at a few different points during the day: when they wake up/during breakfast, during a lunch break, right after work, and before bed. That gives you a general idea of what time to post. You can tailor it for your time zone… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)

How to Ensure Social Media Success for Real Estate

Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

What if my current budget is more limited?

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 30 years.

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