10 Tips for Video Conference Meetings from Home

Be sure you have a good connection – A stable, fast and reliable Internet connection is key to any successful video conference meeting. If you’ve found that your home Internet is prone to “go out,” you will want to make sure that you are sitting near your router or, better yet, use a hard wire connection.… Continue reading 10 Tips for Video Conference Meetings from Home

3 Reasons Why Thinking Small in the Big City Could be a Good Investment

What is a small-lot development? A small-lot subdivision is a project with multiple free-standing single-family homes on smaller than conventionally-sized home lot. These homes are more affordable while making density more appealing. Small-lot homes may be attached or separate, with as little as 3- to 5-foot side yards between homes – per the Los Angeles… Continue reading 3 Reasons Why Thinking Small in the Big City Could be a Good Investment

CA SB50 Dies in the Senate – Again

CA SB50 would apply to multifamily developments within a quarter-mile radius of a bus stop, and a half-mile radius of a rail stop.  California needs to build 3.5 million homes by 2025 to end housing shortage. California loses $140B annually due to the housing shortage; more than $90B in missing construction investment and more than $50B… Continue reading CA SB50 Dies in the Senate – Again

What the Tariff and Trade War Means for Real Estate

Despite negotiations, it is likely we will see even more tariffs go into effect. This creates waves of uncertainty for the real-estate industry, which relies on China for a big chunk of its building materials. For example, Chinese imports to the U.S. in 2017 accounted for 42% (by value) of all electrical machinery and equipment. Similarly,… Continue reading What the Tariff and Trade War Means for Real Estate

How Healthcare Providers Can Communicate With The Community

When we think of social media management or public relations and the industries that need it the most, we often think of major corporations. The example that often comes to mind is BP and the crisis management after the infamous oil spill in 2010 in the Gulf of Mexico. But it is not just billion-dollar… Continue reading How Healthcare Providers Can Communicate With The Community

How to Portray Mental Illness as a Public Relations Professional

According to Mental Health First Aid, almost half of adults in the United States will develop a mental illness in their lifetime. It is a condition that affects a person’s thinking, feeling, mood or behavior. Biological, psychological, and environmental factors influence whether or not mental health concerns will develop.  There are a number of organizations that are dedicated to… Continue reading How to Portray Mental Illness as a Public Relations Professional

Six Tips for Working from Home During COVID-19

1. Make lists when working from home “One thing I have done is started making handwritten lists. Since my task list on Outlook doesn’t sync properly, I can’t use that on a second monitor. So it becomes easy to lose sight of what needs to be done. It also still feels great to cross something… Continue reading Six Tips for Working from Home During COVID-19

Five Tips for Leading a Remote Team

Do all of your employees have functional laptops? Are they outfitted with the best wifi, or are they using a hotspot from their phone in a highly trafficked area? Talk about what kind of computers, if any, your employees have. Older models may run more slowly, causing delays in projects. PC to Mac differences can… Continue reading Five Tips for Leading a Remote Team

COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Scott Detrow, Political Correspondent for National Public Radio (NPR) was among many reporters this week who reported that a colleague in the White House Press Corps had tested positive for COVID-19, the result of which would be an effort to reduce the number of onsite reporters at daily White House Press briefings.  The results were palpable in… Continue reading COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Communication at the workplace: a global future challenge

Smart employers have realized that if they want to make this relationship stronger and make it one that offers sustainable benefits both for them and their employees, they have to invest in it and carry out well-planned and designed internal communication. Does it matter what I do? Such well-planned internal communication should reach all who… Continue reading Communication at the workplace: a global future challenge

What is Public Relations?

It could be getting a very visible influencer to wear your client’s clothing; or to secure the Mayor of your town to cut the ribbon for your organization’s new facility; or to capture the attention of venture capitalists in Silicon Valley who then will help fund your startup; or to insert your client into a… Continue reading What is Public Relations?

Three Common Social Media Mistakes – and How to Avoid Them

Having too many channelsFacebook, Instagram, LinkedIn, Twitter, YouTube. Most consider those to be the standard, “must have” social media channels.As we know, there are always new contenders – Snapchat, TikTok – some of which last, some of which disappear overnight. And others are important for focused audiences (Pinterest).But if you are not doing a good… Continue reading Three Common Social Media Mistakes – and How to Avoid Them

How PR can shape the mental health conversation

The fact is, millions of Americans struggle with mental health issues. The National Alliance of Mental Health reports that one in five adults in America experiences mental illness in their lifetime. Currently, it is estimated that nearly 10 million Americans are living with a serious mental disorder. The most common mental disorders are anxiety disorders,… Continue reading How PR can shape the mental health conversation

How to ensure social media success for real estate (part 3)

Analyzing What Worked Best Most of the platforms will allow you to see analytics natively, meaning within their own platform. Beyond just figuring out which posts do the best (like a beautifully staged kitchen or courtyard vs. tile flooring or smaller details), you can figure out what kinds of listings are resonating with different demographics… Continue reading How to ensure social media success for real estate (part 3)

How to Ensure Social Media Success for Real Estate (Part 2)

As a general rule of thumb, people tend to check their social media at a few different points during the day: when they wake up/during breakfast, during a lunch break, right after work, and before bed. That gives you a general idea of what time to post. You can tailor it for your time zone… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)