Every region competes for the same prize: new businesses, new residents, new investment. The ones that win aren’t always the ones with the best incentives — they’re the ones that tell their story clearly to the people making the decisions.
The Hoyt Organization helps cities, economic development organizations, chambers of commerce, and regional partnerships build the visibility, credibility, and reputation they need to compete and grow.
With more than 25 years of experience and a national reach through the Public Relations Global Network, THO brings the strategic insight and media relationships that move the needle for the regions we represent.
We build real relationships with the business, trade, and regional media who shape how your region is perceived. The result is earned coverage that carries weight with site selectors, executives, and the talent you’re trying to attract.
When a region lands a new employer, the announcement is just the beginning. We shape the follow-on narrative — workforce, infrastructure, leadership — that turns one win into a pattern of wins
Every region eventually faces a setback. Our crisis communications team helps city entities, private companies and others prepare in advance and respond with clarity when it matters most.
Economic development teams answer to boards, elected officials, businesses, and residents. We build communication programs that keep every audience aligned and your mandate strong.
We develop original research and uncover fresh differentiators that highlight an organization’s mission and key messages, underscoring its value for a strategic audience.
Earned media is more powerful when it’s paired with smart distribution. Our digital and social media team amplifies the right stories to the right audiences across every channel that matters.
Most economic development PR work is built around the sectors driving a region’s growth. We have experience supporting communications around:
25+ years of strategic PR experience across complex, multi-stakeholder communications.
National reach, West Coast home base. Headquartered in Los Angeles, with national and global capabilities through the Public Relations Global Network.
Integrated services. Media relations, crisis communications, digital and social strategy, and creative services under one roof.
Boutique attention, agency-grade strategy. Senior team involvement on every account.
Award winning agency recognized by The Los Angeles Business Journal, the Public Relations Society of America, O’Dwyer’s, Forbes,
and more.
An economic development PR agency helps cities, regions, and Economic Development Organization build visibility and credibility with the audiences that drive economic growth — site selectors, business executives, talent considering relocation, and journalists who cover business and development. The work blends media relations, stakeholder communications, crisis preparedness, and digital strategy.
The audience is narrower and more specialized. Corporate PR speaks to customers and investors. Economic development PR speaks to a focused group of decision-makers researching where to expand, where to move, and where to invest. The publications, messaging, and success metrics are different.
The right metrics depend on the goal. We typically track share of voice against peer regions, placement in publications site selectors and business decision-makers actually read, message penetration, and inbound interest from target audiences. Press clip counts alone are not the measure of success.
Yes. THO works with clients across the country and internationally through the Public Relations Global Network. Our home base is greater Los Angeles, but our reach is national.
Most Economic Development Organization engagements are long-term retainer relationships, because reputation building takes time and consistency. We also support specific campaigns — major announcements, crisis response, investment summits, and conference activations.
Yes. Crisis communications is one of our core service areas. We help cities and Economic Development Organization prepare in advance and respond effectively when reputational moments arise.
If you’re an Economic Development Organization, chamber, or city leader thinking through a stronger PR strategy, we’d be glad to talk through where you are and where the opportunities are.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 30 years.
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