Risk management

Risk Management for Your Brand

As a recognized leader in crisis communications, we’ve managed a wide variety of high-profile crisis management issues including natural disasters, mass shootings, bank robberies, picketing, riots, white-collar fraud, employment and consumer lawsuits, data breaches and everything in between.

THO has proven competencies with:

  • Evaluating potential crises
  • Building crisis management response policies and procedures
  • Enacting communications response and recovery plans
  • Mitigating negative social media posts
  • Managing media response during a crisis
  • Media training and community communication events

Our Approach

Safeguarding Your Brand

Specific response plans may include:

  • Developing a firm-wide crisis communications plan
  • Identifying/anticipating areas of issues management
  • Identifying & training the crisis communications team
  • Developing media training program
  • Confirming the best notification & monitoring tree
  • Identifying company audiences
  • Creating specific processes to prepare, respond and recover from a crisis

With our public and media relations expertise, we are able to design and execute a response plan that minimizes and reverses negative sentiment, reinforces support for your leadership and restores your reputation.

Crisis Communictions Specific Respone The Hoty Organization

Be Prepared

Building Crisis Management Response Policies and Procedures

  • Conduct a vulnerability audit to identify potential threats
  • Identify the operational and communications components to include in your plan
  • Work with you to identify and train crisis management spokespersons
  • Evaluate past experiences and provide recommendations
  • Assist you in creating policies and procedures that reduce confusion in the event of a crisis

Following the Crowd

Mitigating Social Media Posts

Following The Crowd
Headlines Matter

Headlines Matter

Managing the Media

When a crisis grabs headlines—be it print, broadcast, digital or all of the above—you want a response strategy that ensures fair and balanced media coverage.

THO offers decades of experience cultivating relationships with reporters, opinion-makers and influencers. We understand the ways in which editorial decisions are made at these outlets. We know exactly who to contact and how to deliver your message for maximum results.

A crisis response requires a team effort. At THO, we work with company management to select spokespeople, and then we provide one-on-one coaching sessions to prepare them for questions, interviews and public events.

What to Expect

Prudent Guidance and Effective Action

THO’s practice of forging relationships with clients is especially critical when a crisis strikes. Because we have spent time understanding your organization, we are able to mobilize your resources and quickly put an action plan into place.

Speed is of the essence in a crisis. With decades of media expertise, THO is able to quickly access the reporters, influencers and thought leaders that can diffuse negativity while sending out content to shape the story through a variety of channels.

We also understand the importance of internal communications during a crisis and we will work with management to help restore confidence throughout your organization.

Let us be your guide during the most critical times.

Man walking into a maze