Kicking off one of DTLA’s most Iconic Developments

The Challenge The launch of an iconic project of this scope always starts with the groundbreaking, the first event that would essentially unveil the overall largesse, design and intricacy of the complex. CIRCA, which is anchored by LALive, Staples Center and the Los Angeles Convention Center, is part of an area that is designed to… Continue reading Kicking off one of DTLA’s most Iconic Developments

Putting a Direct Lender on the Map

The Solution  We launched marketing efforts which included highlighting the re-brand of the firm in the form of e-blasts, brochures, postcards and letterhead/business cards. Simultaneously, we launched a media relations program to begin positioning the new company as an industry leader, backed by solid, well-respected industry experts.   Results   We targeted a number of high-level industry… Continue reading Putting a Direct Lender on the Map

Creating A Powerhouse Brand: Expanding Through Acquisitions

A national commercial real estate firm with regional expertise, Lee & Associates embarked on an ambitious expansion plan. The business strategy focused on targeting local, smaller shops with strong industry leaders already in place, and melding the operation into the much larger platform at Lee. THO’S SOLUTION The program involved three steps: First, THO created… Continue reading Creating A Powerhouse Brand: Expanding Through Acquisitions

Unveiling a New Housing Model for the Millennial Generation

A new 208-unit multifamily project designed specifically to meet the needs of the Millennial generation was under construction. After conducting in-depth research, the developer embarked on a project branded Elevé, a complex designed specifically to meet the needs of Millennials. But what does that mean? The focus was on creating a development that speaks to… Continue reading Unveiling a New Housing Model for the Millennial Generation

Raising the Visibility of Service Enriched Housing Programs for Affordable Housing Communities

Rainbow Housing Assistance Corporation (Rainbow), a non-profit organization that provides service enriched housing programs for residents of rental housing communities, enlisted THO to create a program that would support its mission. THE CHALLENGE At the time, many in the affordable housing industry did not understand the value of Rainbow and its services, particularly the connection… Continue reading Raising the Visibility of Service Enriched Housing Programs for Affordable Housing Communities

THO Takes the 2017 PRism Awards

On Nov. 29, 2018 the Public Relations Society of America – Los Angeles (PRSA-LA) held its 53rd annual PRism Awards at the Omni Hotel in Downtown Los Angeles. The event brings together public relations professionals from all over Los Angeles County to honor some of the best campaigns of the year. The event was hosted… Continue reading THO Takes the 2017 PRism Awards

PRGN Fall Meeting-Kyoto: What does being part of a global agency network mean for THO’s clients?

But does your firm truly understand the market you’re about to jump into?As the Los Angeles agency in the Public Relations Global Network (www.PRGN.com), THO has partner agencies in 51 cities around the globe. What does this mean for our clients? We have access to the power of an international organization behind us, complete with… Continue reading PRGN Fall Meeting-Kyoto: What does being part of a global agency network mean for THO’s clients?

An interview with Heather Turk Freelancer entertainment writer & editor; associate editor for Sunseeker

She is currently the Associate Editor of Allegiant’s in-flight publication, Sunseeker, and writes for a variety of other outlets, including the Los Angeles Times Las Vegas Travel Guide, Front Row Features, ShowTickets.com, BestofVegas.com and AXS.com. Tell us a bit about yourself and your path to journalismMy mom used to tell stories of how, when I… Continue reading An interview with Heather Turk Freelancer entertainment writer & editor; associate editor for Sunseeker

Development in Southern California: Beyond Downtown Los Angeles

Among other insights, THO learned the greater Los Angeles region is the fastest growing megalopolis in North America, and development is expected to continue to grow over the next decade and beyond. At the event, panelists discussed current projects throughout Southern California and spoke of expectations for the region. Certain issues such as infill development,… Continue reading Development in Southern California: Beyond Downtown Los Angeles

Are you using the best management tools to communicate?

Basecamp: A web-based project management tool, Basecamp organizes projects in addition to internal communications and can be used by a wide variety of users. Bottom line: It’s easy to use and can help cut down on email clutter. Slack: Designed to make team communication simpler, Slack organizes communications into specific groups and channels so the… Continue reading Are you using the best management tools to communicate?

Media Monday: An Interview with Bill Shaikin

Baseball Staff Writer at Los Angeles Times On Friday night, I had dinner and drinks with Bill Shaikin, baseball staff writer at Los Angeles Times. We started the night at my favorite Italian restaurant in West Los Angeles, Guido’s, and continued on to a local, upscale bar in Brentwood – Bruhaus. The funniest part of… Continue reading Media Monday: An Interview with Bill Shaikin