With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
THO recently spoke with Samantha for a bit more on how she arrived at REFI and her favorite part of the job: How did you arrive in the financial journalism beat? Were you always interested in the subject? I got into financial journalism right after college. A good friend, who I’d worked with on our… Continue reading Media Monday: An Interview with Samantha Rowan
Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Just imagine if he had snapped at his daughter. In the… Continue reading What To Do When You’re Skype-Jacked?
Just as a home builder can finish an entire subdivision before finishing his or her own kitchen remodel; an interior designer creates hundreds of incredible living spaces in home after home while his own walls are adorned with only paint swatches; or a landscaper hires the neighbor kid to mow his law; or a broker… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes
The ChallengeTHO identified that the forecast was simply not reaching the right audience. THO decided to establish the actual forecast itself as a thought leader and information source for not only real estate professionals, but also the larger Southern California population. The Solution THO reimagined the Casden Forecast’s media materials to sharpen their focus and… Continue reading Making Real Estate Economics Matter to Millions of Californians
The Challenge While the firm was extremely well known in its immediate circles of influence, the goal was to push the firm’s reputation into the next tier. To accomplish this goal, THO developed an intense thought leadership campaign focused on enhancing their national visibility, as well as within their two key regional markets, Kansas City… Continue reading Building Brand Awareness for a National Architecture Firm
Industry Commercial & Residential Real Estate Design & Construction Consumer Lifestyle Services Strategic public & media relations Social & digital media Content generation Brand enhancement & awareness Internal Media training Building buzz for a new eatery is always exciting. In a major metropolitan city like Los Angeles, however, competition is tough. Working with one of… Continue reading Building the buzz for a new LA Eatery
The Challenge The Hoyt Organization (THO) was charged with merging and enveloping the home health company that was acquired into the TMMC brand. The goal was to raise awareness of the new Home Healthcare & Hospice services and develop a plan for merging the brand into the parent company’s group of services. The Solution… Continue reading Creating Brand Awareness for a Medical Center’s New Service Offering
The Challenge The firm turned to THO to create a program designed to attract talented employees and secure their loyalty to promote unique aspects of company culture and employee benefits, in addition to the work itself. The program used traditional media channels as well as social media tools to not only raise their overall visibility… Continue reading Boosting Recruitment by Promoting Company Culture
The Challenge Our program began with careful research. First, we interviewed NVBH clinical staff to determine who not only would be the best representative for the organization, but who also had compelling stories to share. Critical to our outreach was the confidentiality that was paramount in their practice. The Solution We created a strong media… Continue reading Putting the Focus on Mental Health and Addiction Recovery Services
The Challenge The THO program needed to effectively convey the new leadership changes as well as the company’s succession plan, while clarifying its future vision and new corporate identity. The Solution To ensure Nadel’s exciting, newly-gained leadership could not only transition smoothly, but effectively communicate internally and externally, THO designed an extensive PR communications plan… Continue reading Introducing New Leadership: Navigating Corporate Change
Industry Healthcare Services Public & media relations Thought leadership Special events Marketing & brand development South Bay Independent Physicians Medical Group, Inc., (SBIP) a physician owned, preferred provider organization wanted to raise its visibility within the South Bay community and build credibility within the local medical industry. The Challenge THO’s challenge was to establish and… Continue reading Changing the face of healthcare in a Los Angeles community
The Challenge The launch of an iconic project of this scope always starts with the groundbreaking, the first event that would essentially unveil the overall largesse, design and intricacy of the complex. CIRCA, which is anchored by LALive, Staples Center and the Los Angeles Convention Center, is part of an area that is designed to… Continue reading Kicking off one of DTLA’s most Iconic Developments
The Solution We launched marketing efforts which included highlighting the re-brand of the firm in the form of e-blasts, brochures, postcards and letterhead/business cards. Simultaneously, we launched a media relations program to begin positioning the new company as an industry leader, backed by solid, well-respected industry experts. Results We targeted a number of high-level industry… Continue reading Putting a Direct Lender on the Map
A national commercial real estate firm with regional expertise, Lee & Associates embarked on an ambitious expansion plan. The business strategy focused on targeting local, smaller shops with strong industry leaders already in place, and melding the operation into the much larger platform at Lee. THO’S SOLUTION The program involved three steps: First, THO created… Continue reading Creating A Powerhouse Brand: Expanding Through Acquisitions
A new 208-unit multifamily project designed specifically to meet the needs of the Millennial generation was under construction. After conducting in-depth research, the developer embarked on a project branded Elevé, a complex designed specifically to meet the needs of Millennials. But what does that mean? The focus was on creating a development that speaks to… Continue reading Unveiling a New Housing Model for the Millennial Generation
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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