Four Pieces of Advice from an Air Force Public Affairs Officer

What is a piece of advice you have for somebody who is new to the industry?  You need to do your homework before you go to work for an organization. make sure after you get hired or even before you start, that you get as smart as you can about the company or the organization… Continue reading Four Pieces of Advice from an Air Force Public Affairs Officer

Public Relations Firms Specializing in Real Estate

You don’t want a public relations firm to guess their way to success. Communicating strategically for a business specializing in real estate is not something that you can figure out as you go. You know this, your business knows this, and PR firms with proven experience in real estate know this. The industry is far… Continue reading Public Relations Firms Specializing in Real Estate

The Five Proven Benefits of Meditation in the Workplace

Meditating offers an abundance of benefits. It can be especially helpful in a workplace setting. Mindfulness and meditation help to bring your attention inwards. Through focusing on the present and noting any thoughts mediation can help you understand yourself better. Meditating can lower stress Learning to manage stress properly can trigger a domino effect of… Continue reading The Five Proven Benefits of Meditation in the Workplace

Media Moment: Jessica Isaac

Jessica Isaac is a writer for Apartment Therapy as well as a a freelance professional photographer. You can see Jessica Isaac and her work on her website here and on Instagram here. What is something that you would like people to know about freelance writing? Having a voice is probably more important than technical perfection. Being… Continue reading Media Moment: Jessica Isaac

Universal Tips for Great Business-to-Business Public Relations

Business to business communication is essential. After 40 years of agency history, there are some key learnings I’d like to share. We find that one of the best PR tools are case studies. Let’s clarify first how we in the German market define a case study. It’s definition is an article showing a solution (product/service)… Continue reading Universal Tips for Great Business-to-Business Public Relations

Media Moment: William Speros, online editor

William Speros is the online editor for Hospitality Design, Contract, and Design:Retail. You can find him on Twitter, Instagram or LinkedIn. It was and remains deeply rewarding to gain a person’s trust in order to help us all make sense of the world. There are not many other jobs that come to mind in which… Continue reading Media Moment: William Speros, online editor

Six Pieces of Advice for Getting an Internship

2. Do Your Homework on Internships Before your interview, do your homework and research the company. Make sure you can express why you want to work there and what strengths you can offer to help the company succeed. What is their mission statement and how can you help the company further their goals? During the… Continue reading Six Pieces of Advice for Getting an Internship

Public Relations Global Network Bi-Annual Meeting

Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the public relations global network ‘s bi-annual meeting. The Public Relations Global Network (PRGN) held its bi-annual meeting. The meeting took place in Amersfoort, the Netherlands, between… Continue reading Public Relations Global Network Bi-Annual Meeting

Micro Influencers’ Macro Effect

Who are these influencers? An influencer is a person who influences or changes people’s behavior by definition. They have an impact on others. They have gained their follower’s trust. Many people may consider them an authority on a given topic. These topics can range from health to fitness to fashion. An influencer creates a social… Continue reading Micro Influencers’ Macro Effect

PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

Amersfoort, Netherlands (May 23, 2019) – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss… Continue reading PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

What News, Blogs and Magazines to Monitor if You’re in PR

News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.

The Big Bang theory of PR

This relatively scary scenario is very likely to become reality. Should we have regrets that certain tasks – essential but time-consuming – such as monitoring content, identifying likes, shares and comments spreading on social media would be “uberized” by AI tools? Actually, we should praise automation for unleashing human talent that will fully benefit the… Continue reading The Big Bang theory of PR

What to do if a client has a project or product that gets bad press or damages their reputation

First, assess the damage to your reputation. What went wrong and why? Then, do your homework. The media will want details. Decide what you’ll be able to discuss, and what you won’t. Remember, you have the information, so it’s up to you to decide how to feed it out to the various audiences. Depending on… Continue reading What to do if a client has a project or product that gets bad press or damages their reputation

Media Moment: KC Stanfield

Q: Do you consider yourself a writer first or a reporter first? Contrary to my official title, I’d consider myself more of a writer. Covering nationwide multifamily trends means I can get in touch with most people at my desk, barring the occasional conference. I think the reporter title is an honor you get when… Continue reading Media Moment: KC Stanfield

5 Ways to Rock a Pitch Meeting

Dress appropriately. You should always bring appropriate clothing. Do your research ahead of time so you know what kind of style the potential client would consider appropriate. Do they dress in business attire, business-casual, or do they wear athletic clothing to the office? Find out what their office culture is and mimic this style. Know… Continue reading 5 Ways to Rock a Pitch Meeting