In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support… Continue reading Executing An Effective Non-Profit PR Strategy
It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking.… Continue reading Public Relations Guide To Utilizing Google Alerts
As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media… Continue reading Leveraging Influencer Power For PR Success
It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Guide To Successful Healthcare Public Relations Strategies
In today’s fast-paced media landscape, crafting a press release that stands out is more crucial than ever. Whether you’re a seasoned PR professional or a business owner taking your first steps into the world of public relations, understanding the art of writing an engaging and effective press release is key to capturing the attention of… Continue reading How To Write A Press Release That Gets Noticed
In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? The answer lies in the power of… Continue reading Build Your Brand With Effective Storytelling
A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success. But what happens when you receive negative reviews? Negative… Continue reading 5 Tips For Responding To Negative Online Reviews
When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence.… Continue reading Going Deeper With LinkedIn For Public Relations Success
The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With… Continue reading Brand Strategy Best Practices For Cannabis Businesses
Higher education marketplace competition is exceedingly competitive and crowded. It’s no longer enough for institutions to offer programs and degrees to attract applicants. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest. Higher education institutions that build mutually beneficial relationships with their target audiences… Continue reading Boosting Student Enrollment in Higher Education With Public Relations
When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center, Generation Z, often abbreviated as ‘Gen Z’ refers to individuals… Continue reading Don’t Miss The Gen-Z Driven PR Opportunity In 2024
Consumers are presented a daily barrage of misleading advertising.. They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. They crave genuineness, social responsibility, and a sense of shared values. Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape.… Continue reading Reshaping Public Relations In 2024: The Rise Of Purpose-driven Storytelling And Authenticity
The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s… Continue reading 7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged
Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence. This need calls… Continue reading What Are The 7 Barcelona Principles Of Public Relations?
When a development company decided to expand into the hotel market, they turned to THO to help spread the word. What was the best way to tackle this? How could we set them apart given how many firms were on the acquisition bandwagon? The Challenge Presidio Hotel Group was in the process of acquiring under-performing… Continue reading Expanding into the Hotel Industry
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