With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
How do you capitalize on the signing of a landmark trade agreement between the United States and Peru just weeks before one of the world’s largest mining trade shows? For PROMPERÚ, the Trade, Tourism, and Investment Commission of Peru, the answer was to create a strategic, media-driven campaign to maximize visibility and engagement.
When a private developer broke ground on the Four Seasons Private Residences Los Angeles, it defined a new pinnacle of luxury. This project quickly became the highest-priced condominium offering in Los Angeles, located in the prestigious North Robertson district, just across from the iconic Four Seasons Hotel Los Angeles at Beverly Hills. FSLA blends sophistication, style, and convenience, nestled within a vibrant neighborhood known for its luxury boutiques, art galleries, and renowned dining destinations.
Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audiences—whether patients, caregivers, or industry peers. Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust.
This guide outlines step-by-step strategies, real-life examples, and proven tactics to help your healthcare organization break through the noise and reach those who need you most.
Rolling out a traditional PR strategy isn’t enough anymore. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. You will also gain insights… Continue reading Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release
Skilled PR professionals know how to build trust, manage crises, and strengthen relationships with the public and industry stakeholders, which lead to quality outcomes. The Critical Role of PR in Healthcare: Why It Matters Health PR focuses on clear, empathetic communication to simplify complex medical information and address concerns. It’s crucial in areas like patient… Continue reading Harnessing PR to Navigate the Complexities of the Healthcare Industry
The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. This strategic asset can help a brand tap into the customers’ emotions and win hearts. But why is fintech storytelling so important? Builds Emotional Connections To many… Continue reading Crafting Compelling Stories For Financial Tech Brands
4 Ways Sustainability is Changing The Hotel Industry Here are four ways that the hotel industry is embracing sustainability and how you can get on board: Minimizing Carbon Footprint The hospitality industry needs to implement key practices to reduce its carbon footprint in any shape or form. A good starting point is water conservation. Hotels… Continue reading How Sustainable Practices Are Changing the Hotel Industry
Misinformation refers to incorrect information, while disinformation is intentionally using fake information. To combat both, there are a few proactive PR steps to take. 3 PR Strategies For Combating Misinformation Understand How AI Works AI is developing at a rapid rate, and it is imperative to keep up with its capabilities, and understand how it… Continue reading How PR Can Combat Misinformation and Disinformation
Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust… Continue reading Why Public Relations Is Essential For The Travel and Hospitality Industry
Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. It’s easy to lose one’s chain of thoughts and deliver non-factual information that may be used against the company. Media training prepares… Continue reading Media Management Tips For C-Suite Executives
If your business struggles with gaining media coverage and visibility, we are here to help. You can turn around your situation by mastering media relations. This article shares expert media relations tips to help you master media relations and boost your business’s coverage. 5 Tips To Boost Media Coverage 1. Have a Press or News… Continue reading Mastering Media Relations: Tips To Increase Media Coverage
These campus protests have highlighted the pivotal role of college administrators in crisis management. As issues rapidly escalate into crises, anticipating and effectively managing these situations becomes a crucial skill. Administrators must be prepared to handle crises while navigating through divisive issues that are not easily solved to everyone’s satisfaction. Best Practices For Higher Education… Continue reading PR Crisis Management Strategies for College Administrators
Email marketing has existed for decades and is still a crucial tool for businesses, including higher education institutions. Why Email Marketing Matters in Higher Education Unaffected By Algorithms One of the main reasons why email marketing is still relevant and important in higher education is its directness. Unlike social media, where algorithms determine which users… Continue reading The Essential Email Marketing Guide for Higher Education
What can your travel brand do to meet these guidelines and rank high on search engines? The answer lies in demonstrating that your writers are experienced and insightful individuals. One of the ways you can do this is through authorship. Read on to discover what authorship is and why it matters in travel brand content.… Continue reading The Importance Of Authorship In Travel Brand Content
Proper communication skills can help you articulate your message, engage audiences, and inspire positive change. Let’s look at the most effective communication strategies for your mental health advocacy campaigns. 5 Communication Strategies For Mental Health Advocacy Campaigns 1. Consistent And Ongoing Outreach Consistent and ongoing outreach is crucial for spreading awareness about mental health advocacy.… Continue reading Effective Communication Strategies For Mental Health Advocacy
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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