Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the public relations global network ‘s bi-annual meeting.
The Public Relations Global Network (PRGN) held its bi-annual meeting. The meeting took place in Amersfoort, the Netherlands, between May 16-18, 2019. The group’s leadership teams discuss best practices and sought new ways to collaborate and develop business partnerships globally. These meetings help inform the group’s direction as a result of each member’s input.
The three-day event includes sessions and presentations on leadership succession and agency acquisition strategies. This enhances individual agency performance, growth opportunities in the Asia-Pacific region and digital solutions and services spearheading change in public relations.
Members present had a chance to enjoy insights from René C.W. Bounder, “Brain Agent” and counselor to the world’s top-ranking companies. In his keynote speech he shared his recipes to the best approaches to reach and involve Generation Z and Millennials. Bounder points to new avenues of public relations and communications in a digital age. Because so much is digital this was an essential portion.
The Amersfoort meeting’s attendance includes members from 41 agencies. PRGN members chose to elect Aaron Blank, CEO and president of Seattle-based The Fearey Group as its 27th president. Because of his experience he made a fantastic candidate. Current members also selected two new agency members. Due to this selection, the global communications group now is comprised of 50 independent, owner-operated communications and public relations firms.
PRGN was founded in 1992 by a group of visionary public relations leaders. PRGN is now one of the largest international networks of independent public relations and communications agencies. It has more than $85 million in revenues. Members amount to approximately 1,000 professionals globally.
PRGN partners meet twice a year to share knowledge and develop global business. Since they change locations each time, the next meeting will be held in Puerto Varas, Chile. This is on schedule during Oct. 24-26, 2019. PRGN’s agency members are independent, local, owner-operated public relations, digital marketing and communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.
Companies or organizations with interest in the services of PRGN’s local agency network can reach out. Visit www.prgn.com or contact PRGN’s executive director, Gábor Jelinek at firstname.lastname@example.org.
Independent agencies with interest in joining the network can visit the member recruitment section of the PRGN website for more information. You can also email PRGN Membership Chair David Wills at email@example.com. Willis is senior vice president of Media Profile
About Public Relations Global Network (PRGN)
Clients across six continents depend on the combination of resources of the Public Relations Global Network (PRGN). They rely on PRGN to deliver targeted public relations and marketing campaigns in regions around the world. It is possible due to the global presence. With revenues of more than $85 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and approximately 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at https://www.prgn.com, on Twitter at @PRGN and on Instagram at @publicrelationsglobalnetwork.
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