Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Reshaping Public Relations In 2024: The Rise Of Purpose-driven Storytelling And Authenticity

Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape. This generation of consumers matured in a digital age defined by rapid technological growth, instant connection, and the reign of social media. In their world, information is a touch away, always ready for consumption. As a result, they have honed… Continue reading Reshaping Public Relations In 2024: The Rise Of Purpose-driven Storytelling And Authenticity

7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

7 Fresh Social Media Content Ideas 1. Talk To, Not At Your Audience People are on social media for stories and posts that resonate with them personally. The way you word your posts can make all the difference when it comes to fostering engagement. Using a conversational tone invites the audience to share in your… Continue reading 7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

What Are The 7 Barcelona Principles Of Public Relations?

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. The International Association for Measurement and Evaluation of… Continue reading What Are The 7 Barcelona Principles Of Public Relations?

Expanding into the Hotel Industry

The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others. The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the… Continue reading Expanding into the Hotel Industry

How Search Generative Experience Will Change Digital Marketing

Now, Google has again decided to lead the pack by embracing the era of Artificial Intelligence, introducing its novel concept of Search Generative Experience (SGE). This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. What Is Search Generative Experience? Search Generative… Continue reading How Search Generative Experience Will Change Digital Marketing

Sifting Through The Awards Nominations

While winning at an awards ceremony is exciting, choosing which ones to apply for in a sea of endless opportunities can be overwhelming. Having trouble determining which awards are right for your brand and PR toolkit? Ask yourself if the awards you want to apply to are worth the hard work it takes to enter.… Continue reading Sifting Through The Awards Nominations

LinkedIn Changes You Need To Know About

Aside from meeting the needs of their growing audience, some other factors have contributed to the platform’s changes. These include alterations in work processes and the increasing diversity of the global workforce. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about. 4 New Changes… Continue reading LinkedIn Changes You Need To Know About

Rebranding a Real Estate Development Company Within a Six-Weeks

Challenge The resulting infusion of services, expansion of service capabilities and the geographical expansion, demanded a rebranding of the company. In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. This was to become the first phase of… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks

Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Challenge Ensure that Ten-X, like Auction.com, averaged at least one story per day in targeted publications for every day of the year. The Solution The primary objective over the course of a year was to manage the brand by ensuring a seamless transition from Auction.com to Ten-X. THO set an internal goal of ensuring… Continue reading Rebranding an Innovative Tech Start-up that Revolutionized its Industry

Key Elements For Leaders During Challenging Times

As a leader, you must find ways to sustain people and performance in uncertain times. Read on to discover what they are and how to use them to steer your company to success in these uncertain times. How To Lead During Difficult Times Leading during challenging times requires a combination of essential leadership skills with… Continue reading Key Elements For Leaders During Challenging Times

6 PR Trends For Your Brand In Q4 And Beyond

6 Important Trends In Public Relations To Pay Attention To 1. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. Today, companies expect more from their PR departments. As… Continue reading 6 PR Trends For Your Brand In Q4 And Beyond

What You Need To Know About Generative AI Prompts For Public Relations

Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? This article will provide you with everything you need to know about generative AI prompts, so you can make the most of this technology.Below are some of the opportunities for using AI in PR to enhance your… Continue reading What You Need To Know About Generative AI Prompts For Public Relations

One Million Dollar Plus: Reaching a High-Net-Worth Audience

The Challenge While the company continued to get new clients by referrals, they wanted to expand their brand. The first step was Improving their digital presence, which was critical. In addition, the development of a thought leader outreach – reinforcing the market knowledge along with building brand credibility –was key to the program. They also… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience

Positioning a Historically Black Graduate University for Future Growth

Challenge: As a private university with a public mission, CDU was about to announce the availability of a new four-year medical degree, as well as on campus housing for students. Raising awareness of this opportunity – as well as the institution’s mission beyond its own community – was critical. The university also wanted to set… Continue reading Positioning a Historically Black Graduate University for Future Growth

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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