Blogging: Five Pieces of Advice for Success

Blogging is a great way to attract an audience to your website. Blogging is a great way to promote your business or yourself. To become a successful blogger, it’s important to ask yourself these five questions. Are you passionate about blogging on this topic? Write with passion. Writing a successful blog will come much more… Continue reading Blogging: Five Pieces of Advice for Success

Five Ways to Stay Organized at Work

1. Make Sure Your Desk is Clean Many studies have shown that you will have trouble focusing if your desk is cluttered. According to a report by OfficeMax, 77 percent of adults say clutter negatively impacts their productivity. For this reason, you should get rid of unnecessary clutter and only keep the items you need.… Continue reading Five Ways to Stay Organized at Work

The Hoyt Organization Wins Three 2019 Prism Awards

“Receiving awards from an organization such as PRSA validates the quality of our work,” says Leeza Hoyt, president of THO. “This type of recognition lets our clients know that our industry peers see our work as award worthy, and tells our employees that yes, we excel at developing programs that work. We are honored by… Continue reading The Hoyt Organization Wins Three 2019 Prism Awards

The Next “It” Tool: Planoly

Planning The reason why their program works so well is because it goes beyond just scheduling posts in advance. Planoly provides analytics and (my favorite part) aesthetic planning. Their tool for “aesthetic planning” allows you to upload photos and videos to see how they look in a particular order before actually posting them. That way… Continue reading The Next “It” Tool: Planoly

MEDIA MOMENT: Carina Wolff

Tell us about yourself and what inspired you to become a writer. I am a freelance health and wellness writer as well as a healthy food blogger/Instagrammer. I’ve always known I wanted to be a writer, but the topic of health came to me later in life. Since I was a little kid, I loved… Continue reading MEDIA MOMENT: Carina Wolff

The Importance of Creativity in the Workplace

Nowhere is imagination and innovation more important than when brainstorming. Kent Barrett, VP of the public relations firm, The Hoyt Organization, explains, “Our office has done exercises before, where nobody’s allowed to say, ‘No!’ or ‘the client won’t go for that.’ If the next person is going to speak, he or she has to actually… Continue reading The Importance of Creativity in the Workplace

What Makes a PR Firm The Best For You?

Strategic communications agency ADVERUM in Vilnius, Lithuania, conducted a survey on the decision-making process among executives responsible for hiring PR agencies in September 2019. In total 82 decision makers at marketing and communication departments of international companies in Lithuania responded and shared their opinion on the most important evaluation factors when selecting and working with… Continue reading What Makes a PR Firm The Best For You?

Five Ways Plants Benefit the Office

The air is cleaner. Many factors contribute to air pollution in today’s world. We can find the majority of these problems outside of the workplace. However, a few pieces of daily office-use equipment exist that can increase unhealthy ozone levels in offices which are often overlooked. The number one contributors to unhealthy office air are… Continue reading Five Ways Plants Benefit the Office

Pet-friendly office: Straying from Office Norms can Increase Creativity

Stress Reducing Spending time with your pets can help relieve stress by releasing Oxytocin. The release of Oxytocin can help you feel more connected with your coworkers as well. Plus, animals can act as a great buffer from stress, allowing you to handle stress much calmer with the help of our furry friends. A pet-friendly… Continue reading Pet-friendly office: Straying from Office Norms can Increase Creativity

Five key learnings from social media crisis

Prepare. There’s no anti-virus software that I know of that will quickly and quietly fix a crisis. Especially one that is playing out online for all the world to see. Having a plan in place – and testing that plan – before a crisis occurs is the No. 1 step you can take right now… Continue reading Five key learnings from social media crisis

The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

But here at The Hoyt Organization, we have Athleisure Fridays. This means instead of wearing your favorite casual outfit, co-workers are encouraged to wear elevated workout clothes. Athleisure has become popular ever since the rise of Lululemon and the trend of wearing leggings instead of real pants. The danger of the typical casual Friday brings… Continue reading The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

“A Public Relations plan? What you should remember when creating a PR plan for your company

Creating and maintaining your public relations is actually one of the most important tasks in the company. It shouldn’t be dumped on the freshly hired assistant but handled with strategy and skill by a seasoned PR professional. A company cannot survive without good relations with the society it operates in, with its competitors, NGOs, political… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company

What To Do When The Media Gets It Wrong

THE TRUE STORY An airplane coming in from Andrews Air Force Base in Washington had two men on board. While headed to Edwards Air Force Base, just outside Los Angeles, one of the engines caught on fire. Despite best efforts of the aircrew to control the situation, about 200 miles out of Edwards, the fire… Continue reading What To Do When The Media Gets It Wrong

Intern Advice for Rocking an Internship

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Five Best Apps to Assist Your Media Management

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.