To shine a brighter light on this topic, here’s a list of seven things everyone should know about PR. 7 Important Things You Should Know About PR PR And Advertising Are Not The Same Thing People often contact PR agencies with the idea that PR professionals can meet all their advertising needs. Although there are… Continue reading 7 Things Everyone Should Know About PR Professionals
5 Ways PR is Similar to Content Marketing Research-Based Marketing Strategies Both PR and content marketing professionals base their campaign strategies on thorough research. When it comes to PR, both formal and informal research is done to create a two-way street of communication between a company and its target audience. This research allows a brand… Continue reading How Content Marketing and PR Are Similar
What Is Active Listening? When it comes down to it, active listening requires you to be genuinely interested in the everyday concerns, wants, and needs of your target audience. It enables you to look at your brand from another vantage point and objectively analyze your shortcomings. More importantly, it also enables you to truly understand… Continue reading Practice Active Listening
The 5 Essential Strategies for Earning Media Coverage 1. Cultivate Authentic Relationships Through Strategic Networking The most valuable media relationships aren’t built through cold emails. They are forged through building genuine human connection. Strategic networking creates opportunities to establish yourself as a trusted resource long before you need coverage. Where to invest your networking efforts:… Continue reading 5 Proven Strategies to Capture Major Media Attention for Your Brand
Why Healthcare Brands Need PR Most healthcare brands are promising the world to potential customers. But, do these healthcare providers really care about each individual’s physical health? And if they do, how will they be able to convince you of that? People are being flooded with marketing material on a day-to-day basis. So, it’s crucial… Continue reading Building a Strong Healthcare Brand Through PR in 2025
With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand
Strategic communications agency ADVERUM in Vilnius, Lithuania, conducted a survey on the decision-making process among executives responsible for hiring PR agencies in September 2019. In total 82 decision makers at marketing and communication departments of international companies in Lithuania responded and shared their opinion on the most important evaluation factors when selecting and working with… Continue reading What Makes a PR Firm The Best For You?
Prepare. There’s no anti-virus software that I know of that will quickly and quietly fix a crisis. Especially one that is playing out online for all the world to see. Having a plan in place – and testing that plan – before a crisis occurs is the No. 1 step you can take right now… Continue reading Five key learnings from social media crisis
Creating and maintaining your public relations is actually one of the most important tasks in the company. It shouldn’t be dumped on the freshly hired assistant but handled with strategy and skill by a seasoned PR professional. A company cannot survive without good relations with the society it operates in, with its competitors, NGOs, political… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company
Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.
Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.
#1 Invest in Standing Desks It’s hard to sit in one place all day without getting restless or bored. The standing desk is a healthy solution to this problem because it allows employees to stretch their legs and stay productive. You can even hold competitions to see who can use their standing desk the most.… Continue reading Ten Ways to Promote Workplace Health and Wellness
Local insurer Momentum Life had to rethink its life insurance policies. They had to do this specifically in relation to deaths as a result of violent crime. This was the aftermath of initially rejecting a claim. They rejected it due to a lack of disclosure of a pre-existing health condition at the time of signing… Continue reading Why Online Activism has the Power to Change the Way We Do Business
Meditating offers an abundance of benefits. It can be especially helpful in a workplace setting. Mindfulness and meditation help to bring your attention inwards. Through focusing on the present and noting any thoughts mediation can help you understand yourself better. Meditating can lower stress Learning to manage stress properly can trigger a domino effect of… Continue reading The Five Proven Benefits of Meditation in the Workplace
Jessica Isaac is a writer for Apartment Therapy as well as a a freelance professional photographer. You can see Jessica Isaac and her work on her website here and on Instagram here. What is something that you would like people to know about freelance writing? Having a voice is probably more important than technical perfection. Being… Continue reading Media Moment: Jessica Isaac
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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