Case in point, when Genomic Life approached The Hoyt Organization, they faced the challenge of informing their target audience of the importance of genetic testing. They need to establish their brand as a credible and innovative solution. We created a comprehensive campaign to unveil their exciting new science that makes clinical grade testing affordable and… Continue reading Lessons Learned From Successful Life Science PR Campaign
The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others. The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the… Continue reading Expanding into the Hotel Industry
Challenge The resulting infusion of services, expansion of service capabilities and the geographical expansion, demanded a rebranding of the company. In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. This was to become the first phase of… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks
The Challenge Ensure that Ten-X, like Auction.com, averaged at least one story per day in targeted publications for every day of the year. The Solution The primary objective over the course of a year was to manage the brand by ensuring a seamless transition from Auction.com to Ten-X. THO set an internal goal of ensuring… Continue reading Rebranding an Innovative Tech Start-up that Revolutionized its Industry
The Challenge While the company continued to get new clients by referrals, they wanted to expand their brand. The first step was Improving their digital presence, which was critical. In addition, the development of a thought leader outreach – reinforcing the market knowledge along with building brand credibility –was key to the program. They also… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience
Challenge: As a private university with a public mission, CDU was about to announce the availability of a new four-year medical degree, as well as on campus housing for students. Raising awareness of this opportunity – as well as the institution’s mission beyond its own community – was critical. The university also wanted to set… Continue reading Positioning a Historically Black Graduate University for Future Growth
The Challenge The first-of-its-kind financing app was available for download on from the Apple App Store and from Google Play, in addition to a mobile-responsive web-app at www.autogravity.com. The app guided car shoppers through an intuitive process that takes most people less than 10 minutes. After launching the app on their device, the consumer can select… Continue reading Launching a New Car Financing App
Challenge: As the owner/operator of more than 21 million SF of office properties located in 26 cities throughout the country, COVID had impacted the leading private equity commercial real estate firm. In addition, the original founder of the firm, who had been a powerhouse in the industry, passed away and the new leadership – the… Continue reading Setting the stage for a New Generation of Leadership for a Private Equity Firm
The Los Angeles chapter of ACE Mentorship Program of America turned to THO to help expand the visibility of the program. Challenge: As the second largest affiliate of the national nonprofit organization, the focus of ACE is to mentor high school students, thus inspiring them to pursue careers in architecture, construction and engineering. The program… Continue reading Building the Pipeline for New Talent in the ACE Industry
Online reviews provide great content for any PR digital strategy by giving people a platform to voice their opinions and help shape public sentiment around your brand. Read on to learn how to use reviews to improve your earned media efforts. What Is Earned Media? Earned media is any form of media coverage that you… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
Using Strategy to our Advantage The building was planned as a 23-story tower with a one-acre amenity deck and retail planned for the ground floor. Strategically, THO designed a two-phased outreach campaign that centered on private walk-throughs with key media sources to provide sneak peeks of the complex. Designed as one-on-one opportunities with the development… Continue reading Announcing a $300-Million Tower in Koreatown
7 Top PR Marketing Tips For Medical Spas Use these top PR marketing tips for your medical spa to broaden your reach, improve your content, and increase revenue. Figure Out What Makes You Different In a highly competitive market like medical spas, it’s important to differentiate yourself from your competition. Do an overview of your… Continue reading Public Relations Marketing Tips For Medical Spa Companies
What We Did THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program. RESULT Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?
We’ve got you covered if you want to get ahead of the competition. With our list of powerful KPIs, you’ll ensure all those marketing efforts translate into profit growth. 6 Proven KPIs To Help You Grow Your Business For any business, setting and tracking progress toward its goals is essential for growth and success. Understanding… Continue reading Actionable KPIs That Can Help Grow Your Business
Evaluating outcomes requires more than just checking earned media metrics, such as how many people saw or read a piece of content. To truly measure the success of your PR campaigns, you need to look beyond impressions and clicks. You need to focus on measurable results that clearly connects a campaign to your business goals… Continue reading Quantifying Public Relations For Your Business
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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