As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate. They turned to THO to serve as their strategic communications partner, to map out a plan to make it happen. The Challenge… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience
When Charles R. Drew University of Medicine and Science (CDU) was about to embark on an exciting new path, they turned to THO. Our task was to create the communications roadmap to position the University on a national level, raising the awareness of the institution to not only more potential students, but to their own… Continue reading Positioning a Historically Black Graduate University for Future Growth
When a new app was about to be launched that would revolutionize the digital car buying experience, – giving car shoppers direct access to up to four great financing offers right on their smartphones – they turned to THO to develop and implement the public relations outreach. The goal? – building consumer confidence on the… Continue reading Launching a New Car Financing App
When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him? What’s the best way to position him for success to navigate the new office market… Continue reading Setting the stage for a New Generation of Leadership for a Private Equity Firm
How can high school students get exposure to various careers? After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. As a result, the industry is investing in next generation of ACE professionals by offering first hand experiences to high… Continue reading Building the Pipeline for New Talent in the ACE Industry
The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
How does a developer maximize the visibility of the opening of a $300 million residential tower during a pandemic? The developers of Kurve on Wilshire, an iconic complex located at the apex of downtown Los Angeles and Koreatown, turned to THO to navigate the complexities. While construction continued during the pandemic, public gatherings were not… Continue reading Announcing a $300-Million Tower in Koreatown
Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies
What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?
Tracking and establishing the right business goals and key performance indicators (KPIs) is an essential first step to measure business growth. According to Zippia, there are an estimated 12 to 24 million e-commerce sites worldwide. Knowing and tracking crucial metrics will help guide your decisions to help your business stand out. KPIs enable you to… Continue reading Actionable KPIs That Can Help Grow Your Business
Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business
What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave. At the time, these were the highest priced condos to enter… Continue reading Building Consumer Affinity For Four Seasons Luxury Residences
Economic downturns and growth both provide opportunities for growing your business. With economic growth comes an increase in demand resulting in more sales. On the other hand, as most businesses retreat during a downturn, new ones that keep scaling become trusted household names. To succeed in an ever-changing economic environment, you must position yourself correctly… Continue reading How Economic Changes Are A Unique And Powerful Opportunity
Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately? Key to this program was launching an in-depth media relations campaign to set the stage in the correct manner, and create a supporting influencer campaign to build… Continue reading Raising Brand Awareness in the Cannabis Industry
As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. And this makes it easy to gain the attention of your target audience. One of the most effective ways to differentiate your brand is by creating a unique… Continue reading How To Craft A Value Proposition For A Brand
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