Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Serving as the voice for a treatment center - The Hoyt Organization

Serving as the voice for a treatment center expanding further into the East Coast region

To raise awareness of these centers, they engaged The Hoyt Organization (THO) to develop and execute a strategic, comprehensive public relations campaign. This campaign started on the regional level, depending on the location, then it was eventually expanded to add national placements as the year progressed. In addition, THO managed the media relations outreach for… Continue reading Serving as the voice for a treatment center expanding further into the East Coast region

Raising the awareness of a mental health and addiction treatment center in Southern California - The Hoyt Organization

Raising the awareness of a mental health and addiction treatment center in Southern California

THO supported the company’s facilities through an integrated PR campaign focused on: THO OUTREACH The Hoyt Organization’s outreach efforts helped produce over 142 million impressions and the equivalent of 63 pages of editorial content promoting the brand and its partner facilities. These have resulted in an editorial value equal to $1,604,952 . CAMPAIGN RESULTS The following metrics offer… Continue reading Raising the awareness of a mental health and addiction treatment center in Southern California

Establishing Client as Industry’s Voice

Positioning a collegiate real estate research center as the premier voice in its industry. Overview While multifamily markets inch toward normalcy with modest rent increases in urban areas, suburban rents will continue to increase at high rates as vacancies remain scarce. The 2021 University of Southern California Casden Economics Forecast projects triple-digit dollar rent increases over the next two years for apartment dwellers in each of the region’s five markets with the highest rates of increase occurring… Continue reading Establishing Client as Industry’s Voice

Plastic Surgery Marketing and Public Relations - The Hoyt Organization

Public Relations and Marketing For Plastic Surgery Practices

3 Ways Public Relations Can Benefit Your Plastic Surgery Practice PR Can Help To Boost Your Website’s Google Ranking In today’s digital age, you have to ensure that your online content is discoverable on search engines. How exactly does one do that? The answer lies in investing in your website’s search engine optimization (SEO). There… Continue reading Public Relations and Marketing For Plastic Surgery Practices

Public Relations Tips and Strategies For The Banking Industry

4 Public Relations Tips and Strategies For The Banking Industry Invest in Social Media Social media is a wonderful marketing tool that can foster direct communication between your brand and your customers. In other words, it effectively opens the door for quick and honest feedback and gives your company a chance to immediately address any… Continue reading Public Relations Tips and Strategies For The Banking Industry

Media Relations Strategies For Law Firms - The Hoyt Organization

Media Relations Strategies For Law Firms

Four Media Relations Strategies For Law Firms 1. Reach Out To Media Publications No matter what area of law you specialize in, it is essential to proactively reach out to various media houses. Bloggers and journalists from esteemed publications can portray you as a thought leader in your respective field. They will also be able… Continue reading Media Relations Strategies For Law Firms

Public Relations In 2022 What Will The Future Bring - The Hoyt Organization

Public Relations In 2022: What Will The Future Bring?

The ESG movement will continue to grow. Companies that embrace ESG (environmental, social and corporate governance) policies and dedicate their corporate culture to supporting these environmental and social measures will set the stage for good stewardship of not only their own company but the world at large. I believe a company’s ESG score will become a… Continue reading Public Relations In 2022: What Will The Future Bring?

Persuade Public Opinion With The Right Attitude - The Hoyt Organization

Persuade Public Opinion With The Right Attitude

Below, we explore what public opinion is and how having the right attitude can influence how your customers engage with and perceive your brand. Public Opinion and Brand Perception Public opinion can be defined as the view of a sum of individuals on a specific issue. Public opinions regarding a particular business can be formed… Continue reading Persuade Public Opinion With The Right Attitude

Planning Your Public Relations Healthcare Strategy - The Hoyt Organization

Planning a Winning Healthcare PR Strategy for 2025

How To Plan Your PR Healthcare Campaigns Determine the desired outcome If you want to effectively measure the effectiveness of your PR efforts, you will have to define the outcomes of all your marketing campaigns. Whether you want more brand awareness, reach a different demographic, or simply increase sales, you can effectively measure your success… Continue reading Planning a Winning Healthcare PR Strategy for 2025

What You Need To Know About PR as a Tech Startup Company -The Hoyt Organization

What You Need to Know About PR as a Tech Startup Company

Below, we outline the most important things you need to know about your tech startup’s relationship with the public. 5 Things To Know About PR As A Tech Startup Company These tips should help you navigate how to choose a PR strategy for your company. Start Small Remember: you are a business, not a celebrity.… Continue reading What You Need to Know About PR as a Tech Startup Company

Public Relations Planning Tips For the Holiday Season - The Hoyt Organization

Public Relations Planning Tips For The Holiday Season

5 Top PR Planning Tips For The Festive Season Launch a Charitable Campaign If you really want to grab the media’s attention, then a charitable campaign is the way to go. Charitable campaigns not only tie in nicely with a corporate social responsibility mandate. They also give you the opportunity to mingle with other stakeholders.… Continue reading Public Relations Planning Tips For The Holiday Season

7 Things Everyone Should Know About Public Relations - The Hoyt Organization

7 Things Everyone Should Know About PR Professionals

To shine a brighter light on this topic, here’s a list of seven things everyone should know about PR. 7 Important Things You Should Know About PR PR And Advertising Are Not The Same Thing People often contact PR agencies with the idea that PR professionals can meet all their advertising needs. Although there are… Continue reading 7 Things Everyone Should Know About PR Professionals

Los Angeles Public Relations - How Content Marketing & PR are Similar

How Content Marketing and PR Are Similar

5 Ways PR is Similar to Content Marketing Research-Based Marketing Strategies Both PR and content marketing professionals base their campaign strategies on thorough research. When it comes to PR, both formal and informal research is done to create a two-way street of communication between a company and its target audience. This research allows a brand… Continue reading How Content Marketing and PR Are Similar

Los Angeles Publick Relations - Practice Active Listening - The Hoyt Organization

Practice Active Listening

What Is Active Listening? When it comes down to it, active listening requires you to be genuinely interested in the everyday concerns, wants, and needs of your target audience. It enables you to look at your brand from another vantage point and objectively analyze your shortcomings. More importantly, it also enables you to truly understand… Continue reading Practice Active Listening

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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