Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

5 Proven Strategies to Capture Major Media Attention for Your Brand

The 5 Essential Strategies for Earning Media Coverage 1. Cultivate Authentic Relationships Through Strategic Networking The most valuable media relationships aren’t built through cold emails. They are forged through building genuine human connection. Strategic networking creates opportunities to establish yourself as a trusted resource long before you need coverage. Where to invest your networking efforts:… Continue reading 5 Proven Strategies to Capture Major Media Attention for Your Brand

Building Your Healthcare Brand With Public Relations Strategies - The Hoyt Organization

Building a Strong Healthcare Brand Through PR in 2025

Why Healthcare Brands Need PR Most healthcare brands are promising the world to potential customers. But, do these healthcare providers really care about each individual’s physical health? And if they do, how will they be able to convince you of that? People are being flooded with marketing material on a day-to-day basis. So, it’s crucial… Continue reading Building a Strong Healthcare Brand Through PR in 2025

Real Estate Public Relations - Residential Brokerage Firms - The Hoyt Organization

How The Hoyt Organization Can Assist Residential Brokerage Firms

Get New Clients Some residential brokerage firms are struggling to find new clients. The Covid-19 pandemic may cause people to think twice before buying or selling right now. So how can the Hoyt Organization assist you in finding new clients? The key lies in convincing new clients that your organization is better positioned to meet… Continue reading How The Hoyt Organization Can Assist Residential Brokerage Firms

What We Can Learn From The Condo Collapse in Miami

7 Things We Can Learn About Crisis Management From The Miami Condo Collapse Let’s take a look at seven crisis management lessons that the condo collapse highlighted. Be Proactive Before any crisis occurs, it is best to act quickly to prevent the escalation of a potential problem. After the collapse of the Surfside condo, there… Continue reading What We Can Learn From The Condo Collapse in Miami

How to Market to Gen-N - Los Angeles Public Relations - The Hoyt Organization

How to Market to Gen-N

The Current Market Landscape Against the backdrop of the Covid-19 pandemic, e-commerce saw growth equivalent to 10 years in just 3 months. The United States alone saw an increase in online transactions from 11% to 14%. This was a direct result of confining consumers to their homes. Therefore, Gen-N (having evolved from a global pandemic)… Continue reading How to Market to Gen-N

How To Amplify Your Real Estate Development Brand with PR - The Hoyt Organization

How To Amplify Your Real Estate Development Brand with PR

5 Ways To Enhance Your Real Estate Brand With Public Relations Shine A Spotlight On New Developments Whenever a new development is in the works, good exposure is crucial if you want to ensure maximum profits. So, you want to make sure you use PR techniques to promote your new developments. Highlight the entire construction… Continue reading How To Amplify Your Real Estate Development Brand with PR

Public Relations in Los Angeles - The Best PR Can’t Replace Real Leadership- The Hoyt Organization

The Best PR Can’t Replace Real Leadership

The reality is, while PR can mitigate communication-based problems, it will never, ever be able to solve fundamental organizational and brand issues. It would be like taking pain killers without diagnosing and addressing the root cause of the medical condition. Resolving a problem or crisis requires real leadership and this often involves making tough decisions… Continue reading The Best PR Can’t Replace Real Leadership

Using Data and Analytics To Increase Brand Awareness

5 Ways to Boost Brand Awareness With Data and Analytics Manage Social Media Channels Utilizing your social media pages is a great way to boost awareness. Not only do these platforms have enormous reach, but they also provide a wealth of built-in data and analytical tools. These tools enable you to track metrics, such as… Continue reading Using Data and Analytics To Increase Brand Awareness

5 Essential Crisis Communication Skills Every Business Leader Needs

The 5 Core Competencies for Navigating Business Crises 1. Anticipate: Stay Ahead of the Narrative The most successful crisis managers don’t just react after a crisis happens. They anticipate it ahead of time. This means conducting honest assessments of potential vulnerabilities before problems emerge and maintaining mental clarity when situations do unfold. In a crisis… Continue reading 5 Essential Crisis Communication Skills Every Business Leader Needs

How To Improve Your Brand - The Hoyt Organization

How To Improve Your Brand With Networking and Pitches

Learn To Truly Listen To perfect your networking skills, you have to get to know the people and culture of the company that you want to approach. After all, you are doing business with people. So, you have to know how to make someone feel at ease and form a connection with them. People will… Continue reading How To Improve Your Brand With Networking and Pitches

Healthcare PR Strategies as Covid Rules Change - Healthcare Public Relations - The Hoyt Organization

Adapting Healthcare PR Strategies to COVID-19 Rule Changes in 2025

Back to the Basics Media outlets rely on trusted and respected medical experts to convey accurate information regarding COVID-19. Public relations firms also need to follow the science and guidance provided by the medical community in order to develop strategies about messaging. Conveying accurate information that evolves rather quickly about COVID-19 on a timely basis… Continue reading Adapting Healthcare PR Strategies to COVID-19 Rule Changes in 2025

Design and Architecture Public Relations

About Public Relations For Design and Architecture Firms By investing in public relations, design and architecture firms will benefit not only their own companies but also those associated with the project. Construction workers, builders, contractors the architect and the people who will eventually occupy the building will all get credit for their great taste in… Continue reading Design and Architecture Public Relations

The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

Each year, UpCity creates a list of excellence award winners, analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that The Hoyt Organization team has… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

Combining Digital Marketing and Public Relations For Success

Why Merge Public Relations and Digital Marketing? In this day and age, your brand’s story is a critical asset. It should be conveyed on every possible marketing platform. With the help of public relations, the media’s representation of that story can play a big role in influencing public opinion of your organization. When it comes… Continue reading Combining Digital Marketing and Public Relations For Success

Public Relations Global Network Elects Alexandra Dinita as President

Following a vote from PRGN member agencies, Alexandra Dinița, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months. As the 30th president of PRGN, Alexandra Dinița follows the footsteps of former president Robert Bauer, managing partner of accelent communications of Vienna, Austria,… Continue reading Public Relations Global Network Elects Alexandra Dinita as President

HOW CAN WE HELP?

Strategic Communications
Social & Digital Media Strategies
Crisis Communications
Targeted PR
Creative Services

FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.

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Exclusive Insight into Industry Strategies and Trends

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