With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
We’re not a large agency (we’re about 10 people) and our inbound leads average about 1 a day. Of those, I’d say 30% are legitimate leads that seem like a good fit for our firm; and of those 30%, about half will make it to the proposal stage. We are lucky to win about 50%… Continue reading Six Tips: How SEO Can Power Your New Business Strategy
1. Assess Your Risk In order to respond to a crisis quickly and effectively, public relations professionals should develop crisis communication strategies before a crisis occurs. Consider all possible crises your organization could face and develop messaging to be used in response. This ensures that the crisis will be handled appropriately and the company’s reputation… Continue reading 5 Crisis Communication Tips for Public Relations Professionals
As McKinsey & Company cautioned in a white paper published in April, “commercial real estate must do more than merely adapt to coronavirus.” To be sure, communicating remotely is now a business necessity, but the content of our messaging needs to change along with the methods and the media we are use. How do you… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy
Stay Connected Communication played an important role throughout my internship. Zoom calls helped keep everyone in the loop during our daily morning meetings. This was a great touchpoint to ensure that the essential tasks were still completed. Without Zoom, we might not have seen each other at all. Emails and phone calls just don’t cut… Continue reading 5 Tips For A PR Intern During COVID-19
Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare industry is prioritizing virtual care as a way to respond to the virus. Patients and caregivers no longer need to come in contact and can avoid the risk of infection, as appointments are now held virtually. This… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies
The second imperative would be health and safety. The health and safety agenda is now a key aspect of organisations, be it from a workplace or store-front perspective. The paradigm shift towards health and safety is now enterprise-wide and involves a much wider value chain than before. An example of this would be the growth of… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19
1. Use Visuals It sounds straightforward, but visuals can determine the success of one’s company page. One of the first images visitors will see on an individual’s LinkedIn page is the banner image. All posts should have eye-catching videos and lively photos. The use of videos can amplify your posts and attract a new following. For photos,… Continue reading 5 Tips for Improving a Business’s LinkedIn Page
Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
By Alessandra Malvermi – Sound Public Relations As a woman, entrepreneur and co-founder of Sound Public Relations, I take great interest in leadership issues and I believe public relations can play a leading role in spreading awareness for values and themes of gender diversity, as well as in inspiring and giving voice to generative leadership models.… Continue reading Female leadership and PR: What have they in common?
1. Stay active Even though your gym may be closed, it is crucial to continue exercising on a regular basis. Not only is exercise important for your physical health, but it is also important for your mental health. According to the Help Guide, exercise can help lower feelings of stress and depression. There are many… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional
Global communications group elects new officers during first virtual bi-annual meeting During the online video meeting – which replaced an in-person conference in Scottsdale, Arizona, USA – members elected Robert Bauer, managing partner of accelent communications of Vienna, Austria as PRGN’s 29th president. Bauer will lead the worldwide network of 51 independently owned firms for… Continue reading Public Relations Global Network Elects Robert Bauer as President
Second: There are growing expectations of transparency from politicians and governments, customers and consumers, civil society and the public, all amplified by traditional and social media. Transparency can also be thrust upon organizations as a result of data breaches, whistle-blower complaints, and employee activism, all facilitated due to the digitalization of assets and communications. The rise… Continue reading The Five Pillars of Online Reputation Management
During this pandemic, many professionals have stood out as thought leaders in the healthcare space to provide insight into the coronavirus. The entire world is looking for answers to the coronavirus and reporters are leaning toward doctors, researchers, and COVID-19 test suppliers for an explanation. Whether thought leaders focus on COVID-19 antibody tests or a… Continue reading How to Be a Thought Leader in the Healthcare Space
1. The pandemic has shifted what people value. Sweats have replaced business suits. With the stay at home order, no one is commuting. While the new normal is sure to be a blend of where we are now, and where we were, there will be a balance of what people truly want to see. That… Continue reading What COVID-19 Taught Us About Communications
As a result, the coronavirus is even changing how we view and discuss brands as some of our favorite stores and restaurants are closed, and we rely more and more on the service of grocery store workers who have become essential in our ability to manage the pandemic. Just thinking about the possibility of monitoring… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 30 years.
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