With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
1. Optimize Your Bio Your bio is one of the first things users see on your page. It is a snapshot that relays the most important information someone should know about you. It sets the brands tone by quickly highlighting who you are, what you do and how to get in touch with you. Strategic… Continue reading Social Media Series: How to Leverage Your Instagram Business Account
1. Stay Informed on Healthcare Industry Facts When practicing public relations, it is essential to understand the industry that your client serves. As demonstrated by the arrival of COVID-19 in the healthcare market, it is a rapidly growing and often complicated field. As a result, its critical for a PR agency that serves healthcare clients… Continue reading Five Tips for Healthcare Public Relations Success
Here’s How It’s Done Every strategic public relations plan requires identifying goals and objectives. You need to know what you are trying to accomplish before you start creating PR and marketing materials. For instance, if you have a newly renovated office building your goal may center on increasing awareness of the upgraded space to attract… Continue reading How to Create a Winning Real Estate Public Relations Strategy
Held in conjunction with the Network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the world. Moderated by PRWeek magazine’s VP and Editorial Director Steve Barrett, the panel – titled “The New World Ahead” – looked at what the 2020s will bring for communications professionals… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead
The Challenge THO needed to leverage Douglas Elliman’s East Coast reputation to firmly establish, and quickly grow, roots in the West. The goal: expand its reputation and recruit and retain the top agents in both Colorado and California to bring listings and clients to their roster. The Solution Attracting and retaining top talent in the… Continue reading Expanding One of the Nation’s Top Four Residential Brokerage Firms into the West
The Hoyt Organization’s efforts for USC Lusk Center for Real Estate earned a Platinum Award for Online Placement. For THO’s work with Waterton on the grand reveal of The Flat-DTLA, THO received a Gold Award for Instagram Strategy. Finally, THO received an Honorable Mention for their work with CREW-LA (Commercial Real Estate Women – Los… Continue reading The Hoyt Organization Wins Three 2020 Hermes Creative Awards
We’re not a large agency (we’re about 10 people) and our inbound leads average about 1 a day. Of those, I’d say 30% are legitimate leads that seem like a good fit for our firm; and of those 30%, about half will make it to the proposal stage. We are lucky to win about 50%… Continue reading Six Tips: How SEO Can Power Your New Business Strategy
As COVID-19 continues to change the best practices of nearly every industry, healthcare professionals, in particular, are facing the fact that the world is looking to them for insight and expertise. Especially now, public relations can help healthcare organizations of all sizes solidify a reputation as that trusted source of guidance for patients and the… Continue reading How Public Relations Strategy Enhances the Healthcare Industry
1. Assess Your Risk In order to respond to a crisis quickly and effectively, public relations professionals should develop crisis communication strategies before a crisis occurs. Consider all possible crises your organization could face and develop messaging to be used in response. This ensures that the crisis will be handled appropriately and the company’s reputation… Continue reading 5 Crisis Communication Tips for Public Relations Professionals
As McKinsey & Company cautioned in a white paper published in April, “commercial real estate must do more than merely adapt to coronavirus.” To be sure, communicating remotely is now a business necessity, but the content of our messaging needs to change along with the methods and the media we are use. How do you… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy
Stay Connected Communication played an important role throughout my internship. Zoom calls helped keep everyone in the loop during our daily morning meetings. This was a great touchpoint to ensure that the essential tasks were still completed. Without Zoom, we might not have seen each other at all. Emails and phone calls just don’t cut… Continue reading 5 Tips For A PR Intern During COVID-19
Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare industry is prioritizing virtual care as a way to respond to the virus. Patients and caregivers no longer need to come in contact and can avoid the risk of infection, as appointments are now held virtually. This… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies
The second imperative would be health and safety. The health and safety agenda is now a key aspect of organisations, be it from a workplace or store-front perspective. The paradigm shift towards health and safety is now enterprise-wide and involves a much wider value chain than before. An example of this would be the growth of… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19
1. Use Visuals It sounds straightforward, but visuals can determine the success of one’s company page. One of the first images visitors will see on an individual’s LinkedIn page is the banner image. All posts should have eye-catching videos and lively photos. The use of videos can amplify your posts and attract a new following. For photos,… Continue reading 5 Tips for Improving a Business’s LinkedIn Page
Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 30 years.
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