With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
1. Choose the best spokesperson and don’t neglect media training Your efforts will be most effective if they manage to cut through the clutter and connect a passionate representative with an audience who can learn from what they have to say. Get to know the key figures in the company you represent and use your… Continue reading Top 5 Healthcare PR Best Practices for Strategic Success in 2025
Vaccine rollout challenges Government and healthcare clients are going to be under a microscope during the vaccine rollout process. Last year, the federal government, through Operation Warp Speed, worked with industry to obtain vaccine approvals in record time. Now all eyes are going to be on the states and healthcare providers to see that vaccines… Continue reading The Five Crises to Watch for in 2021
The NSPRA (National School Public Relations Association) professional definition is: “Educational public relations is a planned and systematic management function to help improve the programs and services of an educational organization. It relies on a comprehensive two-way communications process involving both internal and external publics, with a goal of stimulating a better understanding of the… Continue reading Why Schools Need Public Relations
I used to work for a tire company and now I work for a device producing company – yet it’s the same brand: Continental. A tire still very much comes in the same shape as it has before, but it is increasingly saturated with sensors. Tires are becoming part of the ecosystem commonly called a… Continue reading PR Tips for Tech Companies Entering The Automotive Market
Not only because of overall societal sentiment, but also because many investors nowadays do not want to invest in a company that has a poor ESG (Environment, Social, Governance) performance (Note: ESG is investor speak for sustainability). This means those companies that truly care about ESG issues are seen as responsible – and consequently have… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid
As we reflect on 2020, we all spent the better part of nine months and counting making sense of – and living through – a global pandemic, a long overdue national reckoning around racial equity and social justice, and a contentious U.S. presidential election and persistent (daily, if not hourly) attacks on American democracy by… Continue reading 2020 – The Year of Crisis
Business owners are particularly vulnerable. Caught in between bringing in new business and managing the day-to-day operations, considering the development of a crisis management plan isn’t unusually a priority – until something happens. Just as no individual expects to have an accident, company management usually does not expect to encounter an explosion, a major fire… Continue reading How To Prepare Your Company For A Crisis
Social media and how we use it have come a long way. Just look at Facebook’s path from Ivy League university students to the ability to claim 2.7-billion monthly active users. That disruption and tidal wave of innovation is far from over, though. In so many ways, it has really only just begun and both… Continue reading How PR Will Absorb the Social Sphere in the 2020s
Now more than ever, reaching your target market on a consistent basis and cutting through the clutter to get their attention becomes paramount. There is an increased reliance on the internet, for sure, since many people remain working from home, minus the interactions or distractions of their co-workers in an office setting. They are reading… Continue reading Companies Should Invest into PR & Digital in 2021 and Beyond
As a result, creating the right messaging to reach the right audience is critical in setting your nonprofit apart from the rest. How can it be done effectively? Here are the top ten tips that will keep your nonprofit at the front of the line: 1. Target the right niche Nonprofit organizations have a… Continue reading Ten Effective PR Strategies for Non-Profit Organizations in 2024
Last year, Twitter.com ranked as the 7th most visited website in the world with 145 million monetizable daily active users. This number continues to grow as users turn to Twitter for information and discourse on current events like the United States political climate and updates on COVID-19. While sometimes it can feel like you’re shouting into… Continue reading Social Media Series: How to Leverage Your Twitter Business Account
Marketing luxury properties requires extra effort and having a solid PR team promoting you to your target clientele will help you stand out from the rest. According to American author and former dot com business executive Seth Godin, “People do not buy goods and services. They buy relations, stories and magic.” Fundamental public relations and… Continue reading PR and Marketing Strategies for Luxury Real Estate Brands
“I am truly grateful for family… silly. Weird. Crazy. But they all belong to me.” -Leeza Hoyt “I’m grateful for the 30+ years of Thanksgiving memories from two people who never let their children know how damn hard it was for a postal worker and part-time secretary to provide a home, food on the table… Continue reading Season of Gratitude: What the THO Team is Grateful for This Holiday Season
PR professionals will continue to learn how to work in a pandemic As a result, we expect to see a blend of an in-office and mobile workforce. Maintaining company culture will rely on daily or weekly video calls with staff and socially distancing in person events. Our own team meets every morning on Zoom to… Continue reading 2021 Predictions: The Future of Public Relations
We began by hiring a professional corporate trainer who has worked with over 1,000 people over the past 17 years helping to make employees better equipped to succeed not only in the day-to-day functions of their jobs, but in life as well. Our trainer led each of our three sessions that were designed to inspire employees… Continue reading Tips for Keeping Your Staff Engaged: The Importance of Professional Development Workshops
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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