Tag: social media

How We Create Successful PR Campaigns For The Healthcare Industry

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

Positioning a Historically Black Graduate University for Future Growth

When Charles R. Drew University of Medicine and Science (CDU) was about to embark on an exciting new path, they turned to THO. Our task was to create the communications roadmap to position the University on a national level, raising the awareness of the institution to not only more potential students, but to their own… Continue reading Positioning a Historically Black Graduate University for Future Growth

Building An Online Social Media Presence to Drive Donations

Supporting Bringing Hope to the Family USA Bringing Hope to the Family USA, a non-profit organization dedicated to transforming the lives of vulnerable children and families who live in Uganda, turned to THO to expand its visibility in the US. The goal was to raise the visibility of the organization and expand the fund-raising capabilities… Continue reading Building An Online Social Media Presence to Drive Donations

Healthcare Innovator Game Changing Science

Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique… Continue reading Healthcare Innovator Game Changing Science

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

Quantifying Public Relations For Your Business

Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business

Raising Brand Awareness in the Cannabis Industry

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately?  Key to this program was launching an in-depth media relations campaign to set the stage in the correct manner, and create a supporting influencer campaign to build… Continue reading Raising Brand Awareness in the Cannabis Industry

How Branding And SEO Work Together

Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together

What is the PESO Model for Public Relations

What Is The PESO Model For Public Relations?

Public relations is a key tool that can help your business manage its reputation and accomplish goals. It can help with establishing trust, building relationships, and creating a favorable public image. Due to its ever-evolving nature, there are many models of PR. Your business might find it difficult to know which one to adopt. While… Continue reading What Is The PESO Model For Public Relations?

Rich Media and Social Media are Essential For Hospitality Industry Marketing

Rich Media And Social Media Are Essential For Hospitality Industry Marketing

Communication has changed tremendously in the last decade and it will continue to grow in the future. In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The hospitality… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing

How To Leverage Public Relations During The Holiday Season

How To Leverage Public Relations During The Holiday Season

The holiday season is a time of cheer and gift-giving. And while many people spend this time trying to rest after a busy year, it proves to be one of the busiest times of the year for public relations and consumers both. When done right, the holiday season presents a time of unprecedented growth. With… Continue reading How To Leverage Public Relations During The Holiday Season

What are the 4'ps of marketing for the travel and tourism industry

The 4 P’s Of Marketing For The Travel And Tourism Industry

The travel and tourism industry is highly competitive. Differentiating yourself is key to rising above the marketing clutter and noise. Often times keeping things simple is the best way to gain focus and clarity about your marketing strategy. The 4 P’s of marketing in the travel and tourism industry is good start. These four factors… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry

How To Use QR Codes in Public Relations Campaigns

How To Use QR Codes in Public Relations Campaigns

The QR code system was invented in 1994, and its original purpose was to track vehicles during manufacturing. But it has come a long way since then. QR codes are now used across industries and are a convenient way for potential customers to access information about products and services. People are using their mobile devices… Continue reading How To Use QR Codes in Public Relations Campaigns

16 Precautions For Companies Using Social Media To Handle A PR Crisis

Originally posted by Forbes Agency Council: shorturl.at/BIMS8 When a PR crisis hits, it’s not uncommon for a business to approach it as it would other messaging challenges by reaching out to consumers via social media. Speaking to as many consumers as possible at once might seem expedient, but there are potential hazards to be aware… Continue reading 16 Precautions For Companies Using Social Media To Handle A PR Crisis

How to Market to Gen-N - Los Angeles Public Relations - The Hoyt Organization

How to Market to Gen-N

If the Coronavirus pandemic has taught us anything it’s that we need to adapt to survive. The world of e-commerce did just that by creating a contactless, convenient shopping experience. The result: Generation Novel or Gen-N. The evolution of an entirely new consumer from the introduction of conveniences like curbside pickup and click-and-collect. But, the… Continue reading How to Market to Gen-N

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