Leveraging Influencer Power For PR Success

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media… Continue reading Leveraging Influencer Power For PR Success

A Guide To Successful Healthcare Public Relations Strategies

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Guide To Successful Healthcare Public Relations Strategies

LinkedIn Changes You Need To Know About

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. In response, the platform initiated modifications… Continue reading LinkedIn Changes You Need To Know About

Rebranding a Real Estate Development Company Within a Six-Weeks 

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market.  The firm was expanding into the development company market and was on the verge of making its first expansion. While the company was keeping its name, it was clear that it was to become a ‘new’ Mountain Funding.… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks 

How We Create Successful PR Campaigns For The Healthcare Industry

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

Positioning a Historically Black Graduate University for Future Growth

When Charles R. Drew University of Medicine and Science (CDU) was about to embark on an exciting new path, they turned to THO. Our task was to create the communications roadmap to position the University on a national level, raising the awareness of the institution to not only more potential students, but to their own… Continue reading Positioning a Historically Black Graduate University for Future Growth

Building An Online Social Media Presence to Drive Donations

Supporting Bringing Hope to the Family USA Bringing Hope to the Family USA, a non-profit organization dedicated to transforming the lives of vulnerable children and families who live in Uganda, turned to THO to expand its visibility in the US. The goal was to raise the visibility of the organization and expand the fund-raising capabilities… Continue reading Building An Online Social Media Presence to Drive Donations

Healthcare Innovator Game Changing Science

Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique… Continue reading Healthcare Innovator Game Changing Science

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

Quantifying Public Relations For Your Business

Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business

Raising Brand Awareness in the Cannabis Industry

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately?  Key to this program was launching an in-depth media relations campaign to set the stage in the correct manner, and create a supporting influencer campaign to build… Continue reading Raising Brand Awareness in the Cannabis Industry

How Branding And SEO Work Together

Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together

What is the PESO Model for Public Relations

What Is The PESO Model For Public Relations?

Public relations is a key tool that can help your business manage its reputation and accomplish goals. It can help with establishing trust, building relationships, and creating a favorable public image. Due to its ever-evolving nature, there are many models of PR. Your business might find it difficult to know which one to adopt. While… Continue reading What Is The PESO Model For Public Relations?

Rich Media and Social Media are Essential For Hospitality Industry Marketing

Rich Media And Social Media Are Essential For Hospitality Industry Marketing

Communication has changed tremendously in the last decade and it will continue to grow in the future. In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The hospitality… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing

How To Leverage Public Relations During The Holiday Season

How To Leverage Public Relations During The Holiday Season

The holiday season is a time of cheer and gift-giving. And while many people spend this time trying to rest after a busy year, it proves to be one of the busiest times of the year for public relations and consumers both. When done right, the holiday season presents a time of unprecedented growth. With… Continue reading How To Leverage Public Relations During The Holiday Season