social media Archives

PR Crisis Management Strategies for College Administrators

There is a long history of college protests centered around emerging social and political issues in the United States. During the recent highly charged protests over the Israel-Hamas war, we witnessed civil unrest, clashes between police and protesters and counter protesters, that resulted in a total shutdown of some campuses and classrooms. These campus protests… Continue reading PR Crisis Management Strategies for College Administrators

Effective Communication Strategies For Mental Health Advocacy

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. These campaigns are especially useful today as mental health disorders are on the rise worldwide. However, despite this uptick in mental health disorders, mental health services are still stigmatized, leading to people shying away from seeking help.… Continue reading Effective Communication Strategies For Mental Health Advocacy

Inspiring Travel Industry Influencer Campaigns

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience. These influencer campaigns… Continue reading Inspiring Travel Industry Influencer Campaigns

Executing An Effective Non-Profit PR Strategy

In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support… Continue reading Executing An Effective Non-Profit PR Strategy

Leveraging Influencer Power For PR Success

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media… Continue reading Leveraging Influencer Power For PR Success

A Guide To Successful Healthcare Public Relations Strategies

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Guide To Successful Healthcare Public Relations Strategies

LinkedIn Changes You Need To Know About

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. In response, the platform initiated modifications… Continue reading LinkedIn Changes You Need To Know About

Rebranding a Real Estate Development Company Within a Six-Weeks

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. While the company was keeping its name, it was clear that it was to become a ‘new’ Mountain Funding.… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks

How We Create Successful PR Campaigns For The Healthcare Industry

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

Positioning a Historically Black Graduate University for Future Growth

When Charles R. Drew University of Medicine and Science (CDU) was about to embark on an exciting new path, they turned to THO. Our task was to create the communications roadmap to position the University on a national level, raising the awareness of the institution to not only more potential students, but to their own… Continue reading Positioning a Historically Black Graduate University for Future Growth

Building An Online Social Media Presence to Drive Donations

Supporting Bringing Hope to the Family USA Bringing Hope to the Family USA, a non-profit organization dedicated to transforming the lives of vulnerable children and families who live in Uganda, turned to THO to expand its visibility in the US. The goal was to raise the visibility of the organization and expand the fund-raising capabilities… Continue reading Building An Online Social Media Presence to Drive Donations

Healthcare Innovator Game Changing Science

Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique… Continue reading Healthcare Innovator Game Changing Science

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

Quantifying Public Relations For Your Business

Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business

Raising Brand Awareness in the Cannabis Industry

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately? Key to this program was launching an in-depth media relations campaign to set the stage in the correct manner, and create a supporting influencer campaign to build… Continue reading Raising Brand Awareness in the Cannabis Industry

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