Aside from meeting the needs of their growing audience, some other factors have contributed to the platform’s changes. These include alterations in work processes and the increasing diversity of the global workforce. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about. 4 New Changes… Continue reading LinkedIn Changes You Need To Know About
Our Tips For Creating Successful PR Campaigns For The Healthcare Industry Set A Clear Goal Begin by understanding your client’s needs to create a campaign goal. Simply put, a campaign goal is a broad idea of what the client would like to happen. It could be anything from generating product and brand awareness to generating… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry
The goal? Raising awareness of genomics and its value in proactive health management, with a specific target audience of human resources executives. The Program THO developed a holistic 360 program for Genomic Life, incorporating various communications strategies aimed towards highlighting the importance of genetic testing and establishing Genomic Life as a credible and innovative presence… Continue reading Healthcare Innovator Game Changing Science
What We Did THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program. RESULT Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?
Evaluating outcomes requires more than just checking earned media metrics, such as how many people saw or read a piece of content. To truly measure the success of your PR campaigns, you need to look beyond impressions and clicks. You need to focus on measurable results that clearly connects a campaign to your business goals… Continue reading Quantifying Public Relations For Your Business
The Launch Plan Because this product was designed for the active lifestyle community, an educational campaign to drive brand awareness was developed. As a result, the target market – fitness enthusiasts and those involved in the active lifestyle community – were the first to embrace this. Key steps included: Unparalleled Results As a result, more… Continue reading Raising Brand Awareness in the Cannabis Industry
When considering how branding and SEO work together, it is important to first understand their individual roles. Read on to learn the basics of branding and SEO and how you can use them together to achieve maximum results. Branding And SEO Branding is the process of making your business, products, and services known to the… Continue reading How Branding And SEO Work Together
What Is The PESO Model? The PESO model is an abbreviation for Paid, Earned, Shared, and Owned media. It is a modern public relations model that integrates different media forms to create more effective and holistic campaigns. For a long time, PR has relied solely on earned media to reach its goals. Over the past… Continue reading What Is The PESO Model For Public Relations?
The State Of Rich Media And Social Media Everybody knows what social media is. But what is rich media? Rich media refers to advertisements that are interactive. Unlike traditional adverts that only aim to inform, these ads are built to boost engagement like clicks, comments, and sharing. It builds a genuine relationship between you and… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing
6 Ways To Leverage PR Over The Holidays Start Early The best way to leverage the holiday season is to start early. Do this by planning ahead and making crucial connections with media outlets and other companies for possible collaborations. Finetune release plans and be ready to announce promotions early on. Your preparation will be… Continue reading How To Leverage Public Relations During The Holiday Season
The 4 P’s Of Marketing In The Travel & Tourism Industry Product, Price, Place, and Promotion are the four key points in any tourism business’ marketing strategy. Product Unlike other businesses, where the product is a material item or tangible thing, the products in a travel company are not. But the basic aim is the… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
If you are considering the use of QR codes for your PR campaigns, check out our short guide below. We look at what a QR code is, how it works, and what QR codes have to offer in public relations campaigns. What Is A QR Code? A QR code is a two-dimensional barcode that uses… Continue reading How To Use QR Codes in Public Relations Campaigns
To ensure any possible damage to the brand and its reputation is mitigated properly and effectively, the agency partners or in-house team members in charge of handling a crisis situation should craft a careful crisis communications strategy. Here, 16 members of Forbes Agency Council share important precautions to keep in mind when making a plan… Continue reading 16 Precautions For Companies Using Social Media To Handle A PR Crisis
The Client WET’s innovative team of 200 has created over 260 public installations, notably including The Fountains of Bellagio, The Dubai Fountain, The Revson Fountain at Lincoln Center, The Fountains of Wynn Palace in Macau, Aquanura in the Netherlands, and the Olympic Fountains in Salt Lake City and Sochi, Russia. The firm holds more than… Continue reading Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai
The Current Market Landscape Against the backdrop of the Covid-19 pandemic, e-commerce saw growth equivalent to 10 years in just 3 months. The United States alone saw an increase in online transactions from 11% to 14%. This was a direct result of confining consumers to their homes. Therefore, Gen-N (having evolved from a global pandemic)… Continue reading How to Market to Gen-N
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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