How do you LAUNCH a new medical spa and its services during a pandemic?
THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first responders free Vita-C shots distributed to first responders including the Redondo Beach Police and fire stations as well as Palos Verdes police and fire stations in the community to spread the word.
Reach a Wider Audience with Targeted Public Relations
What We Did
THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program.
RESULT
Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were able to secure more than 1 million media impressions including in several regional placements and a national news placement in Parade Magazine. Additionally, THO drove a considerable amount of social engagement as a result of our organic and sponsored content including 46K impressions alone for the brand’s launch event and immunity-posting benefits for the short duration of the program.
