How do you LAUNCH a new medical spa and its services during a pandemic?
What We Did
THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first responders free Vita-C shots distributed to first responders including the Redondo Beach Police and fire stations as well as Palos Verdes police and fire stations in the community to spread the word.
THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program.
Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were able to secure more than 1 million media impressions including in several regional placements and a national news placement in Parade Magazine. Additionally, THO drove a considerable amount of social engagement as a result of our organic and sponsored content including 46K impressions alone for the brand’s launch event and immunity-posting benefits for the short duration of the program.