Tag: social media

PR Crisis Management Strategies for College Administrators

These campus protests have highlighted the pivotal role of college administrators in crisis management. As issues rapidly escalate into crises, anticipating and effectively managing these situations becomes a crucial skill. Administrators must be prepared to handle crises while navigating through divisive issues that are not easily solved to everyone’s satisfaction. Best Practices For Higher Education… Continue reading PR Crisis Management Strategies for College Administrators

Effective Communication Strategies For Mental Health Advocacy

Proper communication skills can help you articulate your message, engage audiences, and inspire positive change.  Let’s look at the most effective communication strategies for your mental health advocacy campaigns. 5 Communication Strategies For Mental Health Advocacy Campaigns 1. Consistent And Ongoing Outreach Consistent and ongoing outreach is crucial for spreading awareness about mental health advocacy.… Continue reading Effective Communication Strategies For Mental Health Advocacy

Inspiring Travel Industry Influencer Campaigns

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. 4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience.… Continue reading Inspiring Travel Industry Influencer Campaigns

Executing An Effective Non-Profit PR Strategy

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. In this guide, we’ll walk you through the key steps to executing an effective non-profit PR strategy. 7 Steps For Executive… Continue reading Executing An Effective Non-Profit PR Strategy

Leveraging Influencer Power For PR Success

Social media celebrities can have large numbers of highly engaged followers, who are likely to be very transactional when presented with a product or service by an influencer. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Read on to find out. The… Continue reading Leveraging Influencer Power For PR Success

A Comprehensive Guide To Healthcare Public Relations Strategies for 2025

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Comprehensive Guide To Healthcare Public Relations Strategies for 2025

LinkedIn Changes You Need To Know About

Aside from meeting the needs of their growing audience, some other factors have contributed to the platform’s changes. These include alterations in work processes and the increasing diversity of the global workforce. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about. 4 New Changes… Continue reading LinkedIn Changes You Need To Know About

Rebranding a Real Estate Development Company Within a Six-Weeks 

Challenge The resulting infusion of services, expansion of service capabilities and the geographical expansion, demanded a rebranding of the company. In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. This was to become the first phase of… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks 

How We Create Successful PR Campaigns For The Healthcare Industry

Our Tips For Creating Successful PR Campaigns For The Healthcare Industry Set A Clear Goal Begin by understanding your client’s needs to create a campaign goal. Simply put, a campaign goal is a broad idea of what the client would like to happen. It could be anything from generating product and brand awareness to generating… Continue reading How We Create Successful PR Campaigns For The Healthcare Industry

Positioning a Historically Black Graduate University for Future Growth

Challenge: As a private university with a public mission, CDU was about to announce the availability of a new four-year medical degree, as well as on campus housing for students. Raising awareness of this opportunity – as well as the institution’s mission beyond its own community – was critical. The university also wanted to set… Continue reading Positioning a Historically Black Graduate University for Future Growth

Building An Online Social Media Presence to Drive Donations

Supporting Bringing Hope to the Family USA Led by THO’s founder, Leeza Hoyt, who serves on the board, THO provides comprehensive pro bono social media support to help amplify the organization’s mission and reach a wider audience. The collaboration between THO and Bringing Hope to the Family USA demonstrates the power of working together for… Continue reading Building An Online Social Media Presence to Drive Donations

Healthcare Innovator Game Changing Science

The goal? Raising awareness of genomics and its value in proactive health management, with a specific target audience of human resources executives. The Program THO developed a holistic 360 program for Genomic Life, incorporating various communications strategies aimed towards highlighting the importance of genetic testing and establishing Genomic Life as a credible and innovative presence… Continue reading Healthcare Innovator Game Changing Science

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program. RESULT Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

Quantifying Public Relations For Your Business

Evaluating outcomes requires more than just checking earned media metrics, such as how many people saw or read a piece of content. To truly measure the success of your PR campaigns, you need to look beyond impressions and clicks. You need to focus on measurable results that clearly connects a campaign to your business goals… Continue reading Quantifying Public Relations For Your Business

Raising Brand Awareness in the Cannabis Industry

The Launch Plan Because this product was designed for the active lifestyle community, an educational campaign to drive brand awareness was developed. As a result, the target market – fitness enthusiasts and those involved in the active lifestyle community – were the first to embrace this. Key steps included: Unparalleled Results As a result, more… Continue reading Raising Brand Awareness in the Cannabis Industry

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign.  This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

Exclusive Insight into Industry Strategies and Trends

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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