Healthcare Innovator Game Changing Science

The goal? Raising awareness of genomics and its value in proactive health management, with a specific target audience of human resources executives. The Program THO developed a holistic 360 program for Genomic Life, incorporating various communications strategies aimed towards highlighting the importance of genetic testing and establishing Genomic Life as a credible and innovative presence… Continue reading Healthcare Innovator Game Changing Science

Ebay of Real Estate Technology Startup

Ebay of Real Estate Technology Startup

THO supported Auction.com with strategic communications counsel and an intense media relations effort throughout the six-year relationship, resulting in major media in and around the country. One significant change that the agency helped them navigate was the investment from Google Capital, which was a major $50 million investment. The Challenge While the investor certainly garnered… Continue reading Ebay of Real Estate Technology Startup

Remote Work And Hybrid Work Models Pros And Cons

The Pros Of Remote Work & Hybrid Work Remote work is when your employees work from a location other than the traditional office, such as their home, a coworking space, or a coffee shop. On the other hand, hybrid work combines remote and on-site work. Employees choose where and when to work depending on preferences,… Continue reading Remote Work And Hybrid Work Models Pros And Cons

Case Study Kurve on Wilshire - The Hoyt Organization

Announcing a $300-Million Tower in Koreatown

Using Strategy to our Advantage The building was planned as a 23-story tower with a one-acre amenity deck and retail planned for the ground floor. Strategically, THO designed a two-phased outreach campaign that centered on private walk-throughs with key media sources to provide sneak peeks of the complex. Designed as one-on-one opportunities with the development… Continue reading Announcing a $300-Million Tower in Koreatown

Architectural and PR Collaborate For Non-Profit Center

Why Is PR Important For Nonprofits? Non-Profit Public Relations (PR) is an important asset for non-profit organizations. It’s a surefire way to spread your message about your non-profit. With a great strategy in place, you can make others aware of what your organization stands for. PR can also help you to build and maintain relationships.… Continue reading Architectural and PR Collaborate For Non-Profit Center

How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

How To Launch And Execute A PR Strategy For Hospitality And Travel Industries Here are a few steps to get you started on launching and executing a successful PR plan for the hospitality and travel industry. Develop A Strong PR Strategy A solid strategy will help cut through the noise and make your message stand… Continue reading How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

Public Relations Marketing Tips For Medical Spa Companies - The Hoyt Organization

Public Relations Marketing Tips For Medical Spa Companies

7 Top PR Marketing Tips For Medical Spas Use these top PR marketing tips for your medical spa to broaden your reach, improve your content, and increase revenue. Figure Out What Makes You Different In a highly competitive market like medical spas, it’s important to differentiate yourself from your competition. Do an overview of your… Continue reading Public Relations Marketing Tips For Medical Spa Companies

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program. RESULT Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

How To Market a Cannabis Business - The Hoyt Organization

How To Market A Cannabis Business

So, let’s show you how to effectively market a cannabis business. How To Effectively Market Your Cannabis Business Brand Awareness One of the crucial aspects of marketing a cannabis business is improving brand awareness. How do you make sure people know your product or service exists? How do you get them to remember your brand… Continue reading How To Market A Cannabis Business

Mastering The Art of Persuasion For PR - The Hoyt Organization

Mastering The Art Of Persuasion For PR

The art of persuasion is not something that can be learned overnight. It takes practice and dedication to master the techniques necessary for success in PR. You must have the confidence and learn the skills to create compelling stories that will leave a lasting impression and help you achieve your goals. How To Hone Your… Continue reading Mastering The Art Of Persuasion For PR

Interview With ChatGPT - The Hoyt Organization

Thought Leadership: An Interview with ChatGPT

When were you born? As an AI language model, I don’t have a physical birthdate like a human being. I was developed and trained by OpenAI, an artificial intelligence research laboratory, and I continue to learn and improve over time as I interact with users and receive updates from my creators. My knowledge cutoff date… Continue reading Thought Leadership: An Interview with ChatGPT

Actionable KPIs That Can Help Grow Your Business

We’ve got you covered if you want to get ahead of the competition. With our list of powerful KPIs, you’ll ensure all those marketing efforts translate into profit growth. 6 Proven KPIs To Help You Grow Your Business For any business, setting and tracking progress toward its goals is essential for growth and success. Understanding… Continue reading Actionable KPIs That Can Help Grow Your Business

Quantifying Public Relations For Your Business

Evaluating outcomes requires more than just checking earned media metrics, such as how many people saw or read a piece of content. To truly measure the success of your PR campaigns, you need to look beyond impressions and clicks. You need to focus on measurable results that clearly connects a campaign to your business goals… Continue reading Quantifying Public Relations For Your Business

Four Seasons Luxury Residences - The Hoyt Organization

Building Consumer Affinity For Four Seasons Luxury Residences

At the time, these were the highest priced condos to enter the LA market. Located across the street from the legendary Four Seasons Hotel Los Angeles, FSLA is situated in the sophisticated North Robertson district, home to some of LA’s most stylish boutiques, galleries and restaurants.  The development team had trips planned for potential buyers… Continue reading Building Consumer Affinity For Four Seasons Luxury Residences

How Economic Changes Are a Unique and Powerful Opportunity - The Hoyt Organization

How Economic Changes Are A Unique And Powerful Opportunity

Here’s how economic changes can be a unique and powerful opportunity for you. How Do Economic Changes Affect Businesses? Changes in the economic climate have a huge impact on factors such as economic growth, unemployment rates, interest and exchange rates, tax rates, and consumer income levels. Businesses rely heavily on the economic environment in which… Continue reading How Economic Changes Are A Unique And Powerful Opportunity