Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult.
Fortunately, these public relations marketing tips for medical spa companies will guide you toward smarter PR, more exposure, and more clients.
7 Top PR Marketing Tips For Medical Spas
Use these top PR marketing tips for your medical spa to broaden your reach, improve your content, and increase revenue.
Figure Out What Makes You Different
In a highly competitive market like medical spas, it’s important to differentiate yourself from your competition. Do an overview of your spa and your competitors and narrow down what makes yours different from everyone else.
If you have nothing that differentiates your spa from others, create a difference and make it part of your brand. This can be anything from using only sustainably sourced products to having a specific theme in your spa.
This will increase brand awareness and retention, and help you establish your online and offline presence.
Reviews are a great way to increase your spa’s trustworthiness and gain new clients. It’s especially important to rank higher on Google spa results when people search for medical spas near them.
When clients leave your spa, reward them with a discount or a membership for an honest review of your services. If you don’t want to bother clients at your spa, you can also send emails after their visit.
Positive reviews will optimize your PR with local SEO and negative reviews, as harsh as they can be, are a valuable resource for improving your services. Make time to politely reply to negative reviews and research the complaint.
Take Advantage Of Social Media
Just because you have a physical location to sell doesn’t mean you should ignore social media. It’s a great way to build a brand and bring in new clients.
It’s also an easy way to advertise any products your spa sells. Targeted ads and micro-influencers have made selling products accessible for smaller brands. You no longer have to pay tens of thousands of dollars for a sponsored post.
Create Quality Content
Quality content remains one of the most important factors for any successful brand and it’s no different for a medical spa. Whether you’re writing about your product’s efficacy or how-to guides on skin care, well-researched and informative writing is essential to great SEO and success.
Quality content isn’t just important for the algorithm. It’s also important to the people. This applies to both social media and web content. If the content is informative and engaging, users will spend more time browsing. This, in turn, aids your SEO to help boost your social and SERP ranking and organic reach.
Invest in good content writing, high-quality web copy, and social media content.
Use Analytics To Learn About Your Audience
Information is king and nowhere is that more true than in public relations. Your medical spa has a demographic. And the more you know about this demographic, the more you can provide them with the services, products, and content they would find valuable.
Your goal should be to tailor your content to the people that use your services.
Use services like Google Analytics to learn about your website visitors. Convert your social media to business accounts to access insights into your audience. Finally, make use of public relations professionals to help create audience-specific strategies.
Be Smart With Targeted Ad Campaigns
Targeted ads have never been easier. From Google to Instagram, you can now easily use the above analytics to target the groups who would have a direct interest in your medical spa.
However, it’s important to use targeted ads and your budget smartly. A lot of companies pour their budget into one source like Google without doing research.
Create small ad campaigns on each of your social media profiles and search engines like Google. Then ask your clients where they heard from you when they visit your spa. Determine which campaigns had the most impact and work on perfecting your campaigns on them.
Back Services With Evidence
As a medical spa, it’s important to back your services with evidence. The easiest ways to do this are to gather testimonials and before and after images of your services. Remember to always get consent from clients before taking any footage.
You can also find research or fund research to provide empirical evidence behind the efficacy of key ingredients or services your spa offers.
The above tips and mastering the art of persuasion in PR will help you establish your online and offline presence
Differentiate yourself, gain valuable insight into your audience, join the social media sphere, and create engaging content. All of these steps will get you closer to becoming an established and trusted medical spa brand.