5 Tips For Responding To Negative Online Reviews

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success. But what happens when you receive negative reviews? Negative… Continue reading 5 Tips For Responding To Negative Online Reviews

Going Deeper With LinkedIn For Public Relations Success

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence.… Continue reading Going Deeper With LinkedIn For Public Relations Success

Brand Strategy Best Practices For Cannabis Businesses

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With… Continue reading Brand Strategy Best Practices For Cannabis Businesses

Boosting Student Enrollment in Higher Education With Public Relations

Higher education marketplace competition is exceedingly competitive and crowded. It’s no longer enough for institutions to offer programs and degrees to attract applicants. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest. Higher education institutions that build mutually beneficial relationships with their target audiences… Continue reading Boosting Student Enrollment in Higher Education With Public Relations

Don’t Miss The Gen-Z Driven PR Opportunity In 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation.  According to Pew Research Center, Generation Z, often abbreviated as ‘Gen Z’ refers to individuals… Continue reading Don’t Miss The Gen-Z Driven PR Opportunity In 2024

Building Confidence In Your Public Relations Pitch

Some folks are just born with confidence. They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. For the rest, projecting that confidence is a skill that is honed over a period of time. Mastering confidence is essential for establishing a… Continue reading Building Confidence In Your Public Relations Pitch

Lessons Learned From Successful Life Science PR Campaign

Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Case in point, when Genomic Life approached The Hoyt Organization,… Continue reading Lessons Learned From Successful Life Science PR Campaign

What Are The 7 Barcelona Principles Of Public Relations?

Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence. This need calls… Continue reading What Are The 7 Barcelona Principles Of Public Relations?

Expanding into the Hotel Industry

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. What was the best way to tackle this? How could we set them apart given how many firms were on the acquisition bandwagon? The Challenge Presidio Hotel Group was in the process of acquiring under-performing… Continue reading Expanding into the Hotel Industry

How Search Generative Experience Will Change Digital Marketing

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry… Continue reading How Search Generative Experience Will Change Digital Marketing

Sifting Through The Awards Nominations

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Awards also serve as a solid vote of confidence, illustrating how successful your venture is. While… Continue reading Sifting Through The Awards Nominations

LinkedIn Changes You Need To Know About

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. In response, the platform initiated modifications… Continue reading LinkedIn Changes You Need To Know About

Rebranding an Innovative Tech Start-up that Revolutionized its Industry

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. The Hoyt Organization had worked tirelessly for five years to reach a cherished goal: Ensure that Auction.com achieved at least one clip per… Continue reading Rebranding an Innovative Tech Start-up that Revolutionized its Industry

Key Elements For Leaders During Challenging Times

Leaders have dealt with disruptive and unpredictable times for the past few years. First came the pandemic, then the Great Resignation, which led to all-time high labor shortages. There will always be forces that test our leadership mettle. How we respond is what separates great leaders from others. Most leaders have had to revamp policies… Continue reading Key Elements For Leaders During Challenging Times

6 PR Trends For Your Brand In Q4 And Beyond

Paying attention to current trends, like the emerging importance of AI as a tool to streamline tasks, and new versions of data analytics that measure deeper brand engagement, is essential for competing for pixels, and crafting stories that will resonate with your target audience. Now that we are heading into the fourth quarter of 2023,… Continue reading 6 PR Trends For Your Brand In Q4 And Beyond