The food and restaurant industry is evolving at a rapid pace. With consumers being quite adamant in understanding where their food comes from and how their purchases can affect social issues, climate change, and overall wellness, it is now more vital than ever to tell your brand’s story in an authentic way.
Below, we delve into tried and tested PR tactics that can help place your restaurant or food brand on the map.
People rarely stay spectators if they see something fun they really want to participate in. Why not grab this golden opportunity to transform your food brand into the next experiential treat? After all, foodies are all about enjoying and truly indulging in each and every culinary experience.
So, how exactly does one do this? There are numerous ways to get your customers actively involved in your brand. Events, competitions, or even food tours can all allow your target market to devour your food and beverages.
This is also where digital marketing comes into play. Social media is one of the greatest and most effective tools when it comes to creating brand awareness. If you are planning on launching a competition or organizing an event, then be sure to spread the word on all your social channels.
By uniquely presenting your food and beverages at these events, people will start posting about it on social media.
Why not create a unique brand hashtag? This will help you to spread the word about your brand. Your target market will share, retweet, or repost content relating to your products and services.
In a way, each and every potential customer can become a brand advocate. It really just all depends on your willingness to give your audience the experiences they truly crave. If it’s worth doing and it’s Instagrammable, then brand hype will be inevitable!
When just starting out in the restaurant or food industry, it can be hard to gain traction on social media and to reach your ideal consumer.
Not only does it require knowing exactly how to optimize your social media ads, but it also means you have to know what your ideal customer wants or needs.
Figuring all this out is an important part of the branding process, but it can be time-consuming and is usually done over a number of months.
The best way to get around this roadblock and to really propel your brand into fame is to form partnerships with other brands or influencers. This will allow you to position your brand in a certain way so you can target the people you think will really enjoy your brand.
You don’t necessarily have to team up with companies that are also in the restaurant and food industry. A better way to form partnerships is to partner up with brands that will truly complement yours. Ideally, it should be a mutually beneficial relationship that will benefit both parties.
When picking an influencer, it is best to choose people that fit right into your brand’s lane. Remember, it’s not worth it to compromise your brand’s integrity for five seconds of fame.
Although social media platforms are the ideal choice when it comes to hosting partnerships and collaborations, you can also opt for more traditional marketing mediums.
Print media, TV ads, and even radio ads work phenomenally well when it comes to featuring brand collaborations. It all just depends on what your end goals are, and if you would like to measure the effectiveness of your advertising campaigns.
Immortalizing the essence of your brand on camera and broadcasting your brand’s voice through articles, blogs, recipes, and opinion pieces is one of the best ways to increase brand awareness.
Yes, content is still king, and without it, you won’t be able to show how your food or restaurant business is making its mark in the industry.
High-quality brand content allows you to tell your company’s story in a fast and effective way. As such, it should be a vital part of your PR and marketing strategy.
The best way to create content is to do it in such a way that it can be used throughout multiple traditional and digital marketing platforms. By doing this, you can maximize the return on your marketing efforts.
In addition to creating versatile content, you should also be creating evergreen content. This is content that stays relevant so that you can use it over and over again. The key to generating great content is to work smarter, not harder.
Your PR strategy for your food or restaurant brand should be supported by high-quality content creation, partnerships and collaborations, and experiential opportunities that specifically cater to the wants and needs of your customers.
By implementing these three marketing tactics, you will create lots of brand awareness and allow your brand to speak to your ideal consumer in a personable and authentic way.