Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Purpose-driven marketing and corporate social responsibility (CSR)_THO Blog Graphics

Purpose-driven Marketing And Corporate Social Responsibility

What Is Purpose-driven Marketing And Corporate Social Responsibility? The purpose of a company refers to ‘why’ it exists. It encompasses why a business operates and how it provides services in totality. Purpose-driven marketing is an organizational strategy involving regular communication with target audiences about the missions or societal issues that affect them. A purpose-driven campaign… Continue reading Purpose-driven Marketing And Corporate Social Responsibility

How Predictive Analytics Can Be Used In PR Campaigns_THO Blog Graphics

How Predictive Analytics Can Be Used In PR Campaigns

Such predictive analytics of customer behavior can help you fine-tune campaigns and maximize campaign effectiveness. It does so by determining the right messages, target audiences, and channels in advance. Additionally, you can be better prepared to identify potential risks and capitalize on emerging opportunities.  Read on to find out how to use predictive analytics in… Continue reading How Predictive Analytics Can Be Used In PR Campaigns

Architectural and PR Collaborate For Non-Profit Center

Why Is PR Important For Nonprofits? Non-Profit Public Relations (PR) is an important asset for non-profit organizations. It’s a surefire way to spread your message about your non-profit. With a great strategy in place, you can make others aware of what your organization stands for. PR can also help you to build and maintain relationships.… Continue reading Architectural and PR Collaborate For Non-Profit Center

How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

How To Launch And Execute A PR Strategy For Hospitality And Travel Industries Here are a few steps to get you started on launching and executing a successful PR plan for the hospitality and travel industry. Develop A Strong PR Strategy A solid strategy will help cut through the noise and make your message stand… Continue reading How To Successfully Launch And Execute PR For The Hospitality & Travel Industry

Public Relations Marketing Tips For Medical Spa Companies - The Hoyt Organization

Public Relations Marketing Tips For Medical Spa Companies

7 Top PR Marketing Tips For Medical Spas Use these top PR marketing tips for your medical spa to broaden your reach, improve your content, and increase revenue. Figure Out What Makes You Different In a highly competitive market like medical spas, it’s important to differentiate yourself from your competition. Do an overview of your… Continue reading Public Relations Marketing Tips For Medical Spa Companies

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program. RESULT Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

How To Market a Cannabis Business - The Hoyt Organization

How To Market A Cannabis Business

So, let’s show you how to effectively market a cannabis business. How To Effectively Market Your Cannabis Business Brand Awareness One of the crucial aspects of marketing a cannabis business is improving brand awareness. How do you make sure people know your product or service exists? How do you get them to remember your brand… Continue reading How To Market A Cannabis Business

Mastering The Art of Persuasion For PR - The Hoyt Organization

Mastering The Art Of Persuasion For PR

The art of persuasion is not something that can be learned overnight. It takes practice and dedication to master the techniques necessary for success in PR. You must have the confidence and learn the skills to create compelling stories that will leave a lasting impression and help you achieve your goals. How To Hone Your… Continue reading Mastering The Art Of Persuasion For PR

Interview With ChatGPT - The Hoyt Organization

Thought Leadership: An Interview with ChatGPT

When were you born? As an AI language model, I don’t have a physical birthdate like a human being. I was developed and trained by OpenAI, an artificial intelligence research laboratory, and I continue to learn and improve over time as I interact with users and receive updates from my creators. My knowledge cutoff date… Continue reading Thought Leadership: An Interview with ChatGPT

Actionable KPIs That Can Help Grow Your Business

We’ve got you covered if you want to get ahead of the competition. With our list of powerful KPIs, you’ll ensure all those marketing efforts translate into profit growth. 6 Proven KPIs To Help You Grow Your Business For any business, setting and tracking progress toward its goals is essential for growth and success. Understanding… Continue reading Actionable KPIs That Can Help Grow Your Business

Quantifying Public Relations For Your Business

Evaluating outcomes requires more than just checking earned media metrics, such as how many people saw or read a piece of content. To truly measure the success of your PR campaigns, you need to look beyond impressions and clicks. You need to focus on measurable results that clearly connects a campaign to your business goals… Continue reading Quantifying Public Relations For Your Business

Four Seasons Luxury Residences - The Hoyt Organization

Building Consumer Affinity For Four Seasons Luxury Residences

At the time, these were the highest priced condos to enter the LA market. Located across the street from the legendary Four Seasons Hotel Los Angeles, FSLA is situated in the sophisticated North Robertson district, home to some of LA’s most stylish boutiques, galleries and restaurants.  The development team had trips planned for potential buyers… Continue reading Building Consumer Affinity For Four Seasons Luxury Residences

How Economic Changes Are a Unique and Powerful Opportunity - The Hoyt Organization

How Economic Changes Are A Unique And Powerful Opportunity

Here’s how economic changes can be a unique and powerful opportunity for you. How Do Economic Changes Affect Businesses? Changes in the economic climate have a huge impact on factors such as economic growth, unemployment rates, interest and exchange rates, tax rates, and consumer income levels. Businesses rely heavily on the economic environment in which… Continue reading How Economic Changes Are A Unique And Powerful Opportunity

What You Need To Know About Public Relations and Emerging Web 30

What You Need To Know About Public Relations and Emerging Web 3.0

What Is Web 3.0? Web 3.0 is the third and latest iteration of the internet. It is a decentralized, peer-to-peer network that allows for more secure and faster data transmission. It also introduces new opportunities for entrepreneurs to enter the e-commerce space. Additionally, it gives users more control over their privacy, security, and data ownership.… Continue reading What You Need To Know About Public Relations and Emerging Web 3.0

Raising Brand Awareness in the Cannabis Industry

The Launch Plan Because this product was designed for the active lifestyle community, an educational campaign to drive brand awareness was developed. As a result, the target market – fitness enthusiasts and those involved in the active lifestyle community – were the first to embrace this. Key steps included: Unparalleled Results As a result, more… Continue reading Raising Brand Awareness in the Cannabis Industry

HOW CAN WE HELP?

  • Strategic Communications
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  • Crisis Communications
  • Targeted PR
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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign.  This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

Exclusive Insight into Industry Strategies and Trends

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awards and accolades

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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