With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
The Launch Plan Because this product was designed for the active lifestyle community, an educational campaign to drive brand awareness was developed. As a result, the target market – fitness enthusiasts and those involved in the active lifestyle community – were the first to embrace this. Key steps included: Unparalleled Results As a result, more… Continue reading Raising Brand Awareness in the Cannabis Industry
Public relations can play an important role in helping fintech companies connect with their customers. It can set the narrative and ensure your messages are heard. Let’s look at some practical PR strategies your fintech business should consider. 5 Top FinTech Public Relations Strategies Clear Communications Clear communication helps fintech firms to shape the perception… Continue reading FinTech Public Relations Strategies
What Is A Value Proposition? A value proposition is a statement that summarizes the benefits and economic value of a product or service for a customer. It explains why customers should choose your brand over competitors and why they should buy from you. When creating your value proposition, you need to identify a pain point… Continue reading How To Craft A Value Proposition For A Brand
What Is Thought Leadership? Thought leadership refers to demonstrating expertise in an area by delivering authentic and insightful content. This content can come in the form of articles, podcasts, videos, or webinars. The goal of thought leadership is to provide a unique perspective on something that helps others understand it better. How Thought Leadership Impacts… Continue reading Reputation Management Thought Leadership
Breathing New Life Into a Space To Help Women Get Back On Their Feet On behalf of Retail Design Collaborative (RDC), an award winning leader in retail design and a full service architectural and interior design firm dedicated to making everyday places extraordinary, The Hoyt Organization helped launch and promote the RDC design of WISEPlace,… Continue reading Retail Design Collaborative
7 Public Relations Trends For 2023 Here are the newest PR trends that will shape the industry in 2023: Simplified Brand Messaging Gone are the days when people were willing to read long brand messages. Today, the human attention span is only 8 seconds. This attention span has shrunk by nearly 25% in the past… Continue reading Public Relations Trends For 2023
When considering how branding and SEO work together, it is important to first understand their individual roles. Read on to learn the basics of branding and SEO and how you can use them together to achieve maximum results. Branding And SEO Branding is the process of making your business, products, and services known to the… Continue reading How Branding And SEO Work Together
What Is The PESO Model? The PESO model is an abbreviation for Paid, Earned, Shared, and Owned media. It is a modern public relations model that integrates different media forms to create more effective and holistic campaigns. For a long time, PR has relied solely on earned media to reach its goals. Over the past… Continue reading What Is The PESO Model For Public Relations?
So, it’s essential to keep your existing customers and clients happy. Keep them updated on what’s going on with your company, and ensure they know that you’re still there for them. In terms of marketing, you need to be more strategic and focused. You can’t afford to spend money on ads that don’t reach your… Continue reading How Public Relations Builds Relationships When Market Conditions Change
The Importance Of PR In Healthcare Unfortunately, even though healthcare public relations is essential, it is often overlooked when developing marketing and company growth strategies. Here are four of the most prominent reasons you need a healthcare PR team. Whether you are doing it yourself or using a reputable PR agency, PR should be a… Continue reading How PR and Healthcare Work Together to Improve Outcomes in 2025
While the concept of digital is not new, as communications professionals — and ultimately marketers — we must ask what is the most effective way to utilize the power of digital in our campaigns. We must think now about both traditional and digital tactics to successfully deliver a compelling campaign tied to our client’s objectives.… Continue reading PR + Digital: How the power of digital is driving today’s public relations campaigns
The State Of Rich Media And Social Media Everybody knows what social media is. But what is rich media? Rich media refers to advertisements that are interactive. Unlike traditional adverts that only aim to inform, these ads are built to boost engagement like clicks, comments, and sharing. It builds a genuine relationship between you and… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing
6 Ways To Leverage PR Over The Holidays Start Early The best way to leverage the holiday season is to start early. Do this by planning ahead and making crucial connections with media outlets and other companies for possible collaborations. Finetune release plans and be ready to announce promotions early on. Your preparation will be… Continue reading How To Leverage Public Relations During The Holiday Season
The 4 P’s Of Marketing In The Travel & Tourism Industry Product, Price, Place, and Promotion are the four key points in any tourism business’ marketing strategy. Product Unlike other businesses, where the product is a material item or tangible thing, the products in a travel company are not. But the basic aim is the… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
Why Does Your Construction Management Company Need PR? Below, we’ve highlighted the top three reasons why expert PR services are one of the keys to success in the construction industry. PR Lets Clients Know What You Can Bring To The Table Are you aware that some of your most loyal clients may not be up… Continue reading Public Relations For Construction Management Companies
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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