THOught Blog

On Nov. 29, 2018 the Public Relations Society of America – Los Angeles (PRSA-LA) held its 53rd annual PRism Awards at the Omni Hotel in Downtown Los Angeles. The event brings together public relations professionals from all over Los Angeles County to honor some of the best campaigns of the year. The event was hosted by local celebs Michelle Valles and Ted Chen of NBC4.

Our team from The Hoyt Organization had the opportunity to attend – and enjoy some delicious food and cocktails along the way – as finalists in the category of Media Relations – Business-to-Business. In fact, not one, but two of our campaigns were among the top three finalists in the category. THO campaigns considered for the award included “Creating a Name for Forté in the Vegas Lights,” on behalf Forté Specialty Contractors and “Launching Kennedy Wilson Brokerage into the National Spotlight” on behalf Kennedy Wilson. While Zeno Group took home the top PRism Award, THO brought home two awards of excellence and some great memories.

It was a true honor to even be recognized by an organization like PRSA-LA for our work. Just the opportunity to stand next to finalists with some of the most innovative and impactful campaigns in Southern California was reason enough to drive to DTLA at 5 p.m. on a Wednesday. We loved seeing the fantastic work of our colleagues and were inspired as we head into another great year of campaigns for our own clients. Of course, as PR pros, we couldn’t pass up the chance for a good photo opp.

The Forté team. L-R: Alyson Campbell, senior media strategist; Leeza Hoyt, president; and Elsa Embler, account coordinator

The Kennedy Wilson team. L-R: Mindi Sue Black, senior account executive; Leeza Hoyt, president; and Alicia Mistry, associate account executive

Finalists for Media Relations – Business-to-Business.