With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
1) Go light on the shoes. Yes, I know, most women (myself included) are shoe lovers – except when I travel. Take out what you want to wear, then cut it in half. If you’re doing a four-day conference, you’ll need a pair of flats for walking, a low pair of heels for evening, and flip flops… Continue reading 10 Tips That Will Make Your Business Travel a Success
Freelancer entertainment writer & editor; associate editor for Sunseeker A graduate of the University of Southern California, Heather Turk’s byline has appeared everywhere from the Los Angeles Times to Playboy.com — with her review of “The Truman Show” making the front page of The Detroit News‘ movie section when she was just 17… Continue reading Media Monday: An Interview with Heather Turk
Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media
At this point in your career, what still surprises or excites you about these stories? To this day, I still get excited when a new building or mega-project is being built. Construction is very exciting. There are new technologies and innovations popping up every day and it’s fun to be at the forefront in learning… Continue reading Media Monday: An Interview with Greg Aragon
In the age of aggregate news sites where an online news story is instantaneously published in additional news outlets that will copy the story verbatim, accuracy is more essential than ever before. If you share inaccurate information, it can be tempting to let it slide or hope it goes away on its own. Though this… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information
THO recently spoke with Samantha for a bit more on how she arrived at REFI and her favorite part of the job: How did you arrive in the financial journalism beat? Were you always interested in the subject? I got into financial journalism right after college. A good friend, who I’d worked with on our… Continue reading Media Monday: An Interview with Samantha Rowan
Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Just imagine if he had snapped at his daughter. In the… Continue reading What To Do When You’re Skype-Jacked?
Just as a home builder can finish an entire subdivision before finishing his or her own kitchen remodel; an interior designer creates hundreds of incredible living spaces in home after home while his own walls are adorned with only paint swatches; or a landscaper hires the neighbor kid to mow his law; or a broker… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes
The Challenge While the firm was extremely well known in its immediate circles of influence, the goal was to push the firm’s reputation into the next tier. To accomplish this goal, THO developed an intense thought leadership campaign focused on enhancing their national visibility, as well as within their two key regional markets, Kansas City… Continue reading Building Brand Awareness for a National Architecture Firm
Industry Commercial & Residential Real Estate Design & Construction Consumer Lifestyle Services Strategic public & media relations Social & digital media Content generation Brand enhancement & awareness Internal Media training Building buzz for a new eatery is always exciting. In a major metropolitan city like Los Angeles, however, competition is tough. Working with one of… Continue reading Building the buzz for a new LA Eatery
The Challenge The Hoyt Organization (THO) was charged with merging and enveloping the home health company that was acquired into the TMMC brand. The goal was to raise awareness of the new Home Healthcare & Hospice services and develop a plan for merging the brand into the parent company’s group of services. The Solution… Continue reading Creating Brand Awareness for a Medical Center’s New Service Offering
The Challenge The firm turned to THO to create a program designed to attract talented employees and secure their loyalty to promote unique aspects of company culture and employee benefits, in addition to the work itself. The program used traditional media channels as well as social media tools to not only raise their overall visibility… Continue reading Boosting Recruitment by Promoting Company Culture
The Challenge Our program began with careful research. First, we interviewed NVBH clinical staff to determine who not only would be the best representative for the organization, but who also had compelling stories to share. Critical to our outreach was the confidentiality that was paramount in their practice. The Solution We created a strong media… Continue reading Putting the Focus on Mental Health and Addiction Recovery Services
The Challenge The THO program needed to effectively convey the new leadership changes as well as the company’s succession plan, while clarifying its future vision and new corporate identity. The Solution To ensure Nadel’s exciting, newly-gained leadership could not only transition smoothly, but effectively communicate internally and externally, THO designed an extensive PR communications plan… Continue reading Introducing New Leadership: Navigating Corporate Change
Industry Healthcare Services Public & media relations Thought leadership Special events Marketing & brand development South Bay Independent Physicians Medical Group, Inc., (SBIP) a physician owned, preferred provider organization wanted to raise its visibility within the South Bay community and build credibility within the local medical industry. The Challenge THO’s challenge was to establish and… Continue reading Changing the face of healthcare in a Los Angeles community
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 30 years.
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