Tag: communication

Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Rolling out a traditional PR strategy isn’t enough anymore. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. You will also gain insights… Continue reading Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Why Public Relations Is Essential For The Travel and Hospitality Industry

Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust… Continue reading Why Public Relations Is Essential For The Travel and Hospitality Industry

Media Management Tips For C-Suite Executives

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. It’s easy to lose one’s chain of thoughts and deliver non-factual information that may be used against the company. Media training prepares… Continue reading Media Management Tips For C-Suite Executives

PR Crisis Management Strategies for College Administrators

These campus protests have highlighted the pivotal role of college administrators in crisis management. As issues rapidly escalate into crises, anticipating and effectively managing these situations becomes a crucial skill. Administrators must be prepared to handle crises while navigating through divisive issues that are not easily solved to everyone’s satisfaction. Best Practices For Higher Education… Continue reading PR Crisis Management Strategies for College Administrators

Build Your Brand With Effective Storytelling

As humans, we are hardwired to respond to stories. From the tales told around a campfire to the latest blockbuster movie, we crave narratives that engage us emotionally and intellectually. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your… Continue reading Build Your Brand With Effective Storytelling

5 Tips For Responding To Negative Online Reviews

However, negative online reviews are not all doom and gloom for your business. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation, but only if you… Continue reading 5 Tips For Responding To Negative Online Reviews

Going Deeper With LinkedIn For Public Relations Success

Over the past two years, this platform has changed its algorithm and features, making it an even more valuable resource for PR success. Recent algorithm updates on LinkedIn prioritize content that distributes expertise or advice and bolsters connections with known contacts. Additionally, there’s been a significant uptick in content sharing and engagement, alongside a shift… Continue reading Going Deeper With LinkedIn For Public Relations Success

Expanding into the Hotel Industry

The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others. The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the… Continue reading Expanding into the Hotel Industry

Rebranding a Real Estate Development Company Within a Six-Weeks 

Challenge The resulting infusion of services, expansion of service capabilities and the geographical expansion, demanded a rebranding of the company. In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. This was to become the first phase of… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks 

Essential Skills For Great Leaders and PR Professionals

Essential Skills For Great Leaders And PR Professionals

Some of these skills come naturally to leaders and PR professionals, while others are learned through formal training and years of experience. We outline the essential skills necessary to be an great leader. 5 Skills Great Leaders And PR Pros Need To Possess Here are five skills that make great leaders and PR professionals. Good… Continue reading Essential Skills For Great Leaders And PR Professionals

The Art of Story Telling in Public Relations - The Hoyt Organization

The Art of Storytelling in Public Relations

At its core, storytelling in public relations is an art form that requires honing the craft of telling appropriate and effective stories to different types of audiences. To become a master at this art, you need to understand who your audience is and what story will resonate most with them. Why Storytelling Is Key In… Continue reading The Art of Storytelling in Public Relations

Architectural and PR Collaborate For Non-Profit Center

Why Is PR Important For Nonprofits? Non-Profit Public Relations (PR) is an important asset for non-profit organizations. It’s a surefire way to spread your message about your non-profit. With a great strategy in place, you can make others aware of what your organization stands for. PR can also help you to build and maintain relationships.… Continue reading Architectural and PR Collaborate For Non-Profit Center

Public Relations Marketing Tips For Medical Spa Companies - The Hoyt Organization

Public Relations Marketing Tips For Medical Spa Companies

7 Top PR Marketing Tips For Medical Spas Use these top PR marketing tips for your medical spa to broaden your reach, improve your content, and increase revenue. Figure Out What Makes You Different In a highly competitive market like medical spas, it’s important to differentiate yourself from your competition. Do an overview of your… Continue reading Public Relations Marketing Tips For Medical Spa Companies

Four Seasons Luxury Residences - The Hoyt Organization

Building Consumer Affinity For Four Seasons Luxury Residences

At the time, these were the highest priced condos to enter the LA market. Located across the street from the legendary Four Seasons Hotel Los Angeles, FSLA is situated in the sophisticated North Robertson district, home to some of LA’s most stylish boutiques, galleries and restaurants.  The development team had trips planned for potential buyers… Continue reading Building Consumer Affinity For Four Seasons Luxury Residences

What You Need To Know About Public Relations and Emerging Web 30

What You Need To Know About Public Relations and Emerging Web 3.0

What Is Web 3.0? Web 3.0 is the third and latest iteration of the internet. It is a decentralized, peer-to-peer network that allows for more secure and faster data transmission. It also introduces new opportunities for entrepreneurs to enter the e-commerce space. Additionally, it gives users more control over their privacy, security, and data ownership.… Continue reading What You Need To Know About Public Relations and Emerging Web 3.0

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign.  This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

Exclusive Insight into Industry Strategies and Trends

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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