Universal Tips for Great Business-to-Business Public Relations

The traits that form the foundation of great business-to-business public relations campaigns are universal. What’s true in the United States is also true in Canada, Mexico, South American, Europe, Asia, Africa and Australia. This is where The Hoyt Organization has partner agencies as part of the Public Relations Global Network. Uwe Schmidt is from THO’s… Continue reading Universal Tips for Great Business-to-Business Public Relations

Media Moment: William Speros, online editor

William Speros is the online editor for Hospitality Design, Contract, and Design:Retail. You can find him on Twitter, Instagram or LinkedIn. What led to your interest in journalism? I’ve always aspired to be a storyteller. I was also curious about so much of the world and wanted to better comprehend its scope. At some point… Continue reading Media Moment: William Speros, online editor

Six Pieces of Advice for Getting an Internship

Finding an internship can seem daunting at first. The tips below can help you land your first internship and gain valuable experience to launch your career. 1. Use your resources Take advantage of on-campus resume help and mock interviews. To prepare for your interview, create a list of questions you may be asked. Internships are… Continue reading Six Pieces of Advice for Getting an Internship

Micro Influencers’ Macro Effect

Micro influencers can have a big impact. Communicating with an audience can be tricky in the digital world’s endless ocean. We often overlook social media posts by companies and brands. Many of these posts do not attract the attention of its audience at the level they desire. Brands often choose to promote their products by… Continue reading Micro Influencers’ Macro Effect

PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

Group elects new president and adds two new member agencies from Helsinki (Finland) and New York (USA) during bi-annual meeting; Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving generation Z among larger opportunities discussed by global PR professionals, PRGN. Amersfoort, Netherlands (May 23, 2019) – The… Continue reading PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

The Big Bang theory of PR

Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. What’s the big bang theory of PR? Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to create an AI “chess master,”the subsidiary of… Continue reading The Big Bang theory of PR

Creating A Powerhouse Brand: Expanding Through Acquisitions

A national commercial real estate firm with regional expertise, Lee & Associates embarked on an ambitious expansion plan. The business strategy focused on targeting local, smaller shops with strong industry leaders already in place, and melding the operation into the much larger platform at Lee. THE CHALLENGE The company turned to THO to develop, create… Continue reading Creating A Powerhouse Brand: Expanding Through Acquisitions