Author: Leeza Hoyt

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

How COVID-19 Reshaped Healthcare Communication Strategies

The pandemic permanently altered how healthcare providers, patients, and public relations professionals communicate. From the rise of telehealth to the increased reliance on digital engagement, understanding these changes is essential for healthcare organizations in 2025 and beyond. Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies

Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

The COVID-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this COVID-19 era. In fact, businesses, big or small (including mom and… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

5 Tips for Improving a Business’s LinkedIn Page

A business’s LinkedIn page should serve as a marketing tool rather than a conventional “About Us” page. The key objective of a company page is to engage and interact with the audience while building brand awareness. Another key goal should be to retain current followers while building a strong follower count.  Here are a few… Continue reading 5 Tips for Improving a Business’s LinkedIn Page

It Takes More Than an Optimised Press Release to Hit the SEO Mark

By Lynn Erasmus – HWB Communications  In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark

Female leadership and PR: What have they in common?

By Alessandra Malvermi – Sound Public Relations The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active… Continue reading Female leadership and PR: What have they in common?

5 Coronavirus Self-Care Tips For A Public Relations Professional

The coronavirus pandemic is affecting everyone differently, sometimes adversely, and individuals in the public relations industry are not exempt from this. One area in particular where many are suffering is self-care. Whether it is working longer hours or spending days without seeing loved ones, the change at home and work can affect your overall health.… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt – Industrie-Contact AG PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales… Continue reading Real Estate Communications: Add Color to Concrete

Public Relations Global Network Elects Robert Bauer as President

Global communications group elects new officers during first virtual bi-annual meeting As the Los Angeles area partner agency, The Hoyt Organization is pleased to announce the slate of new Public Relations Global Network (PRGN) officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s… Continue reading Public Relations Global Network Elects Robert Bauer as President

The Five Pillars of Online Reputation Management

By Toomas Kull – Cabinet Privé de Conseils, S.A. Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such… Continue reading The Five Pillars of Online Reputation Management

How to Be a Thought Leader in the Healthcare Space

During this pandemic, many professionals have stood out as thought leaders in the healthcare space to provide insight into the coronavirus. The entire world is looking for answers to the coronavirus and reporters are leaning toward doctors, researchers, and COVID-19 test suppliers for an explanation. Whether thought leaders focus on COVID-19 antibody tests or a… Continue reading How to Be a Thought Leader in the Healthcare Space

What COVID-19 Taught Us About Communications

COVID-19 has been one of the longest news cycles we’ve experienced in recent times. An unprecedented event in our nation’s history, it is the driving force behind almost every communications and public relations campaign currently underway. Why? It’s changing everything. From where we work, to how we shop and of course, how we communicate. As… Continue reading What COVID-19 Taught Us About Communications

Expand Your Monitoring, and Brand, With Social Listening Tools

This post is courtesy of Bob Brady at Xenophon Strategies, Inc. one of our Public Relations Global Network partners. Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

What if we turned the Covid-attitude into sustainable corporate behavior?

This post is courtesy of Stéphane Billiet at WE Agency, one of our Public Relations Global Network partners. Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?

Great Ways to Volunteer During the Global Pandemic

The coronavirus pandemic has influenced everyone, but its impact is greater for some more than others. If you are wishing you could help those in need while still observing social distancing, then look no further. Here are some ideas on how to volunteer and make a difference during this crazy time.  1. Make Sack Lunches… Continue reading Great Ways to Volunteer During the Global Pandemic

Cocktails to Drink During COVID-19

Due to the COVID-19 pandemic, most people are working from home. This means that they are their own bartenders in charge of making their own cocktails at the end of the day. We pulled together some of our favorite recipes for refreshing cocktails and hope they give you some inspiration and make your day a… Continue reading Cocktails to Drink During COVID-19

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign.  This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

Exclusive Insight into Industry Strategies and Trends

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awards and accolades

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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