5 Tips For A PR Intern During COVID-19

Stay Connected Communication played an important role throughout my internship. Zoom calls helped keep everyone in the loop during our daily morning meetings. This was a great touchpoint to ensure that the essential tasks were still completed. Without Zoom, we might not have seen each other at all. Emails and phone calls just don’t cut… Continue reading 5 Tips For A PR Intern During COVID-19

What does a PR firm do in the digital age?

To a certain extent one can expect a gradual absorption of digital methodologies and practices in any agency that has its roots firmly established in traditional PR practice. Many agencies take their first steps by adding on social media management to their traditional offering and promptly hire a sharp young social media manager to do… Continue reading What does a PR firm do in the digital age?

How COVID-19 Reshaped Healthcare Communication Strategies

Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare industry is prioritizing virtual care as a way to respond to the virus. Patients and caregivers no longer need to come in contact and can avoid the risk of infection, as appointments are now held virtually. This… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies

Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

The second imperative would be health and safety. The health and safety agenda is now a key aspect of organisations, be it from a workplace or store-front perspective. The paradigm shift towards health and safety is now enterprise-wide and involves a much wider value chain than before. An example of this would be the growth of… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

5 Tips for Improving a Business’s LinkedIn Page

1. Use Visuals It sounds straightforward, but visuals can determine the success of one’s company page. One of the first images visitors will see on an individual’s LinkedIn page is the banner image. All posts should have eye-catching videos and lively photos. The use of videos can amplify your posts and attract a new following. For photos,… Continue reading 5 Tips for Improving a Business’s LinkedIn Page

It Takes More Than an Optimised Press Release to Hit the SEO Mark

Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark

Female leadership and PR: What have they in common?

By Alessandra Malvermi – Sound Public Relations As a woman, entrepreneur and co-founder of Sound Public Relations, I take great interest in leadership issues and I believe public relations can play a leading role in spreading awareness for values and themes of gender diversity, as well as in inspiring and giving voice to generative leadership models.… Continue reading Female leadership and PR: What have they in common?

5 Coronavirus Self-Care Tips For A Public Relations Professional

1. Stay active Even though your gym may be closed, it is crucial to continue exercising on a regular basis. Not only is exercise important for your physical health, but it is also important for your mental health. According to the Help Guide, exercise can help lower feelings of stress and depression. There are many… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional

Real Estate Communications: Add Color to Concrete

Here are some examples of our tried and tested tactics: 1. Organize and escort individual & group press trips We offer planning of individual press trips for journalists and specialized bloggers. This is a proven method to guarantee a large volume of high-quality coverage in leading nationwide media (newspapers, news sites, blogs and social media)… Continue reading Real Estate Communications: Add Color to Concrete

Public Relations Global Network Elects Robert Bauer as President

Global communications group elects new officers during first virtual bi-annual meeting During the online video meeting – which replaced an in-person conference in Scottsdale, Arizona, USA – members elected Robert Bauer, managing partner of accelent communications of Vienna, Austria as PRGN’s 29th president. Bauer will lead the worldwide network of 51 independently owned firms for… Continue reading Public Relations Global Network Elects Robert Bauer as President

The Five Pillars of Online Reputation Management

Second: There are growing expectations of transparency from politicians and governments, customers and consumers, civil society and the public, all amplified by traditional and social media. Transparency can also be thrust upon organizations as a result of data breaches, whistle-blower complaints, and employee activism, all facilitated due to the digitalization of assets and communications. The rise… Continue reading The Five Pillars of Online Reputation Management

How to Be a Thought Leader in the Healthcare Space

During this pandemic, many professionals have stood out as thought leaders in the healthcare space to provide insight into the coronavirus. The entire world is looking for answers to the coronavirus and reporters are leaning toward doctors, researchers, and COVID-19 test suppliers for an explanation. Whether thought leaders focus on COVID-19 antibody tests or a… Continue reading How to Be a Thought Leader in the Healthcare Space

What COVID-19 Taught Us About Communications

1. The pandemic has shifted what people value. Sweats have replaced business suits. With the stay at home order, no one is commuting. While the new normal is sure to be a blend of where we are now, and where we were, there will be a balance of what people truly want to see. That… Continue reading What COVID-19 Taught Us About Communications

Expand Your Monitoring, and Brand, With Social Listening Tools

As a result, the coronavirus is even changing how we view and discuss brands as some of our favorite stores and restaurants are closed, and we rely more and more on the service of grocery store workers who have become essential in our ability to manage the pandemic. Just thinking about the possibility of monitoring… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

What if we turned the Covid-attitude into sustainable corporate behavior?

Usually deemed as opportunistic, and even cynical, corporate communication has managed to avoid the pitfall of societal exploitation. In fact, the media and social networks are full of relevant initiatives. These actions are not only useful and generous, but they also legitimize the ever-so-challenged concepts of corporate purpose, social utility and CSR commitments. The total… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?