Why Construction Companies Need Public Relations
Why do construction companies need public relations? With so many construction companies out there, you have to find a way to make your company stand out. You want your company to be the first thing that comes to people’s minds when they hear the word “construction.” That’s why it’s important to use public relations strategies to raise brand awareness. According to Taboola, brand awareness is “the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers.” This will lead people to hire your company.
In order to raise brand awareness, The Hoyt Organization (THO) has created and distributed press releases announcing key events, company growth and employee movements. As a result, THO has secured media coverage in top trade media outlets, such as National Real Estate Investor, Real Estate Bisnow, California Builder & Engineer and Multi-Housing News. By securing placements in key publications, you can raise awareness about your brand and stand out from competitors.
Not only do you want people to recognize your company name, but you also want them to think about your company in a positive way. In a CMS Wire article, CORT Marketing Analyst Jake Taylor claims, “Brand awareness goes hand in hand with brand reputation — it doesn’t help if people know who you are for the wrong reasons.”
By developing a strong media relations program, you can build a positive brand. This entails positioning your company as a premier construction firm and raising the visibility of your company’s key leaders. THO has secured high-level thought leadership editorial opportunities for construction companies through strategic pitching in order to help build their reputation.
In addition to engaging in media relations, you should establish a social media presence, as more than one in three online users go to social media when searching for information about a brand or product. You can share content about your company, participate in relevant discussions, and interact with prospective clients. THO has successfully increased the online presence of construction companies and expanded their reach through social media. By playing an active role on social media, you can raise awareness about your brand and create a positive brand image.
It is crucial that you build a positive brand before a public relations crisis occurs so that you are able to maintain your reputation. As stated in a previous blog post, crises happen during the lifetime of every organization. For this reason, it is important to be proactive and build a positive brand to ensure that a public relations crisis does not damage your reputation.
All in all, construction companies need public relations to increase their visibility and stand out from the competition. If you are interested in expanding your reach, feel free to send us a message. We are happy to help build your image and grow your company.