When considering how branding and SEO work together, it is important to first understand their individual roles. Read on to learn the basics of branding and SEO and how you can use them together to achieve maximum results. Branding And SEO Branding is the process of making your business, products, and services known to the… Continue reading How Branding And SEO Work Together
What Is The PESO Model? The PESO model is an abbreviation for Paid, Earned, Shared, and Owned media. It is a modern public relations model that integrates different media forms to create more effective and holistic campaigns. For a long time, PR has relied solely on earned media to reach its goals. Over the past… Continue reading What Is The PESO Model For Public Relations?
The State Of Rich Media And Social Media Everybody knows what social media is. But what is rich media? Rich media refers to advertisements that are interactive. Unlike traditional adverts that only aim to inform, these ads are built to boost engagement like clicks, comments, and sharing. It builds a genuine relationship between you and… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing
6 Ways To Leverage PR Over The Holidays Start Early The best way to leverage the holiday season is to start early. Do this by planning ahead and making crucial connections with media outlets and other companies for possible collaborations. Finetune release plans and be ready to announce promotions early on. Your preparation will be… Continue reading How To Leverage Public Relations During The Holiday Season
The 4 P’s Of Marketing In The Travel & Tourism Industry Product, Price, Place, and Promotion are the four key points in any tourism business’ marketing strategy. Product Unlike other businesses, where the product is a material item or tangible thing, the products in a travel company are not. But the basic aim is the… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
If you are considering the use of QR codes for your PR campaigns, check out our short guide below. We look at what a QR code is, how it works, and what QR codes have to offer in public relations campaigns. What Is A QR Code? A QR code is a two-dimensional barcode that uses… Continue reading How To Use QR Codes in Public Relations Campaigns
To ensure any possible damage to the brand and its reputation is mitigated properly and effectively, the agency partners or in-house team members in charge of handling a crisis situation should craft a careful crisis communications strategy. Here, 16 members of Forbes Agency Council share important precautions to keep in mind when making a plan… Continue reading 16 Precautions For Companies Using Social Media To Handle A PR Crisis
The Client WET’s innovative team of 200 has created over 260 public installations, notably including The Fountains of Bellagio, The Dubai Fountain, The Revson Fountain at Lincoln Center, The Fountains of Wynn Palace in Macau, Aquanura in the Netherlands, and the Olympic Fountains in Salt Lake City and Sochi, Russia. The firm holds more than… Continue reading Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai
The Current Market Landscape Against the backdrop of the Covid-19 pandemic, e-commerce saw growth equivalent to 10 years in just 3 months. The United States alone saw an increase in online transactions from 11% to 14%. This was a direct result of confining consumers to their homes. Therefore, Gen-N (having evolved from a global pandemic)… Continue reading How to Market to Gen-N
5 Ways to Boost Brand Awareness With Data and Analytics Manage Social Media Channels Utilizing your social media pages is a great way to boost awareness. Not only do these platforms have enormous reach, but they also provide a wealth of built-in data and analytical tools. These tools enable you to track metrics, such as… Continue reading Using Data and Analytics To Increase Brand Awareness
Social Networks Social media’s growing popularity has been one of the primary tools that PR professionals use worldwide. There are no inclinations of it changing anytime soon. With some platforms, like Facebook and Twitter, experiencing some declines in recent years, the gap has been filled with new giants, like Snapchat, Reddit, and LinkedIn. However, the… Continue reading 5 Technologies That Will Change How You Do Public Relations
Each year, UpCity creates a list of excellence award winners, analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that The Hoyt Organization team has… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!
Following a vote from PRGN member agencies, Alexandra Dinița, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months. As the 30th president of PRGN, Alexandra Dinița follows the footsteps of former president Robert Bauer, managing partner of accelent communications of Vienna, Austria,… Continue reading Public Relations Global Network Elects Alexandra Dinita as President
Why Use Social Media? Audits and surveys of small and mid-sized companies reveal donor retention to be a serious issue. However, this is not the primary problem. The real issue is that far too many groups are not focusing the fundraising efforts on wide-scale donor acquisition efforts. In turn, this leads to stagnant yearly returns… Continue reading How Social Media Can Increase Donor Prospects For Non-Profits
4 PR Strategies For Architectural Firms Here are 4 proven PR strategies that can help put your architectural firm on the map. Establish a Strong Presence In order to really be noticed, you have to be present on the right platforms. You also need to target the right people through a myriad of advertising strategies.… Continue reading Public Relations Strategies For Your Architectural Firm
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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