GA4 has many exciting features and opportunities to help you quantify PR for your business. However, this does not make the highly evolving digital PR and data analytics landscape less daunting. That’s why we’ve put together this beginner’s guide to GA4 reports for Public Relations. What Is GA4? Google Analytics 4 is the latest version… Continue reading Beginners Guide To GA4 Reports For Public Relations
Some of these skills come naturally to leaders and PR professionals, while others are learned through formal training and years of experience. We outline the essential skills necessary to be an great leader. 5 Skills Great Leaders And PR Pros Need To Possess Here are five skills that make great leaders and PR professionals. Good… Continue reading Essential Skills For Great Leaders And PR Professionals
Online reviews provide great content for any PR digital strategy by giving people a platform to voice their opinions and help shape public sentiment around your brand. Read on to learn how to use reviews to improve your earned media efforts. What Is Earned Media? Earned media is any form of media coverage that you… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
What Is An SEO Competitor Analysis? An SEO competitor analysis identifies the keywords and content strategies that your competitors are using to get ahead in rankings. This involves researching their website, content, social media presence, backlinks, keyword strategy, and any other factors that may be affecting their rankings. Analyzing these factors can give you insights… Continue reading Why Should You Care About Performing An SEO Competitor Analysis?
At its core, storytelling in public relations is an art form that requires honing the craft of telling appropriate and effective stories to different types of audiences. To become a master at this art, you need to understand who your audience is and what story will resonate most with them. Why Storytelling Is Key In… Continue reading The Art of Storytelling in Public Relations
The goal? Raising awareness of genomics and its value in proactive health management, with a specific target audience of human resources executives. The Program THO developed a holistic 360 program for Genomic Life, incorporating various communications strategies aimed towards highlighting the importance of genetic testing and establishing Genomic Life as a credible and innovative presence… Continue reading Healthcare Innovator Game Changing Science
THO supported Auction.com with strategic communications counsel and an intense media relations effort throughout the six-year relationship, resulting in major media in and around the country. One significant change that the agency helped them navigate was the investment from Google Capital, which was a major $50 million investment. The Challenge While the investor certainly garnered… Continue reading Ebay of Real Estate Technology Startup
The Pros Of Remote Work & Hybrid Work Remote work is when your employees work from a location other than the traditional office, such as their home, a coworking space, or a coffee shop. On the other hand, hybrid work combines remote and on-site work. Employees choose where and when to work depending on preferences,… Continue reading Remote Work And Hybrid Work Models Pros And Cons
Using Strategy to our Advantage The building was planned as a 23-story tower with a one-acre amenity deck and retail planned for the ground floor. Strategically, THO designed a two-phased outreach campaign that centered on private walk-throughs with key media sources to provide sneak peeks of the complex. Designed as one-on-one opportunities with the development… Continue reading Announcing a $300-Million Tower in Koreatown
Why Is PR Important For Nonprofits? Non-Profit Public Relations (PR) is an important asset for non-profit organizations. It’s a surefire way to spread your message about your non-profit. With a great strategy in place, you can make others aware of what your organization stands for. PR can also help you to build and maintain relationships.… Continue reading Architectural and PR Collaborate For Non-Profit Center
How To Launch And Execute A PR Strategy For Hospitality And Travel Industries Here are a few steps to get you started on launching and executing a successful PR plan for the hospitality and travel industry. Develop A Strong PR Strategy A solid strategy will help cut through the noise and make your message stand… Continue reading How To Successfully Launch And Execute PR For The Hospitality & Travel Industry
What We Did THO CURATED a comprehensive social campaign including oversight of the company’s Facebook and Instagram platforms and development of its key content to drive awareness and engagement on both platforms through a sponsored post program. RESULT Despite the Aesthetica Medical Spa launching during the pandemic, as a result of THO’s carefully planned efforts, we were… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?
So, let’s show you how to effectively market a cannabis business. How To Effectively Market Your Cannabis Business Brand Awareness One of the crucial aspects of marketing a cannabis business is improving brand awareness. How do you make sure people know your product or service exists? How do you get them to remember your brand… Continue reading How To Market A Cannabis Business
When were you born? As an AI language model, I don’t have a physical birthdate like a human being. I was developed and trained by OpenAI, an artificial intelligence research laboratory, and I continue to learn and improve over time as I interact with users and receive updates from my creators. My knowledge cutoff date… Continue reading Thought Leadership: An Interview with ChatGPT
We’ve got you covered if you want to get ahead of the competition. With our list of powerful KPIs, you’ll ensure all those marketing efforts translate into profit growth. 6 Proven KPIs To Help You Grow Your Business For any business, setting and tracking progress toward its goals is essential for growth and success. Understanding… Continue reading Actionable KPIs That Can Help Grow Your Business
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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