What Brands Need To Know About Marketing In The Metaverse

What Brands Need To Know About Marketing In The Metaverse

There’s no doubt that your business uses social media for marketing its products and services. If you want your business to succeed in an ever-changing world, it’ll pay to keep an eye on the metaverse. Luckily, preparing your business for the metaverse doesn’t have to be a daunting task! At The Hoyt Organization, we help… Continue reading What Brands Need To Know About Marketing In The Metaverse

What Makes a PR Firm The Best For You?

Strategic communications agency ADVERUM in Vilnius, Lithuania, conducted a survey on the decision-making process among executives responsible for hiring PR agencies in September 2019. In total 82 decision makers at marketing and communication departments of international companies in Lithuania responded and shared their opinion on the most important evaluation factors when selecting and working with… Continue reading What Makes a PR Firm The Best For You?

Five key learnings from social media crisis

Prepare. There’s no anti-virus software that I know of that will quickly and quietly fix a crisis. Especially one that is playing out online for all the world to see. Having a plan in place – and testing that plan – before a crisis occurs is the No. 1 step you can take right now… Continue reading Five key learnings from social media crisis

“A Public Relations plan? What you should remember when creating a PR plan for your company

Creating and maintaining your public relations is actually one of the most important tasks in the company. It shouldn’t be dumped on the freshly hired assistant but handled with strategy and skill by a seasoned PR professional. A company cannot survive without good relations with the society it operates in, with its competitors, NGOs, political… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company

Intern Advice for Rocking an Internship

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Five Best Apps to Assist Your Media Management

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Ten Ways to Promote Workplace Health and Wellness

#1 Invest in Standing Desks It’s hard to sit in one place all day without getting restless or bored. The standing desk is a healthy solution to this problem because it allows employees to stretch their legs and stay productive. You can even hold competitions to see who can use their standing desk the most.… Continue reading Ten Ways to Promote Workplace Health and Wellness

Why Online Activism has the Power to Change the Way We Do Business

Local insurer Momentum Life had to rethink its life insurance policies. They had to do this specifically in relation to deaths as a result of violent crime. This was the aftermath of initially rejecting a claim. They rejected it due to a lack of disclosure of a pre-existing health condition at the time of signing… Continue reading Why Online Activism has the Power to Change the Way We Do Business

PTSD Awareness Day

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

The Five Proven Benefits of Meditation in the Workplace

Meditating offers an abundance of benefits. It can be especially helpful in a workplace setting. Mindfulness and meditation help to bring your attention inwards. Through focusing on the present and noting any thoughts mediation can help you understand yourself better. Meditating can lower stress Learning to manage stress properly can trigger a domino effect of… Continue reading The Five Proven Benefits of Meditation in the Workplace

Building Bridges to Cross the Generation Gap at Work

Generation Gap Differences For Millennials it is the rigidity, the lack of flexibility, the “overbearing attitude” of the Baby Boomers that drives them to despair. And the frustration is not just between Baby Boomers and Millennials, Generation X is in the mix as well. Gen Xers are the often-overlooked generation that shares characteristics with Baby… Continue reading Building Bridges to Cross the Generation Gap at Work

Media Moment: Jessica Isaac

Jessica Isaac is a writer for Apartment Therapy as well as a a freelance professional photographer. You can see Jessica Isaac and her work on her website here and on Instagram here. What is something that you would like people to know about freelance writing? Having a voice is probably more important than technical perfection. Being… Continue reading Media Moment: Jessica Isaac

Universal Tips for Great Business-to-Business Public Relations

Business to business communication is essential. After 40 years of agency history, there are some key learnings I’d like to share. We find that one of the best PR tools are case studies. Let’s clarify first how we in the German market define a case study. It’s definition is an article showing a solution (product/service)… Continue reading Universal Tips for Great Business-to-Business Public Relations

Media Moment: William Speros, online editor

William Speros is the online editor for Hospitality Design, Contract, and Design:Retail. You can find him on Twitter, Instagram or LinkedIn. It was and remains deeply rewarding to gain a person’s trust in order to help us all make sense of the world. There are not many other jobs that come to mind in which… Continue reading Media Moment: William Speros, online editor

Six Pieces of Advice for Getting an Internship

2. Do Your Homework on Internships Before your interview, do your homework and research the company. Make sure you can express why you want to work there and what strengths you can offer to help the company succeed. What is their mission statement and how can you help the company further their goals? During the… Continue reading Six Pieces of Advice for Getting an Internship