With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
In honor of International Women’s Day, we wanted to spotlight all of the incredible women at The Hoyt Organization. We asked them three insightful questions: 1. If you could have dinner with any woman, living or dead, real or fictional, who would it be and why? 2. Who is your female role model? 3. What does… Continue reading International Women’s Day
1. Expand your horizons It’s no longer just public relations. Its digital, marketing, special events, social media. Keep learning. Don’t ignore learning the business side of the industry. How are profits generated? Where are the future new business contracts coming from? Then, you’ll be well positioned for the future. 2. Stay on top of… Continue reading 7 Pieces of Advice on Public Relations
Jillian Spokely, tell us a bit about your path into real estate? What do you like about working in the luxury residential sector? I got into real estate in 2016, shortly after moving to California. Previous to LA, I was living in Minneapolis, MN working at an advertising agency and bartending on nights & weekends.… Continue reading Media Moment: An Interview with Jillian Spokely
Here are some suggestions from a seasoned administrative professional to ensure that your day, your staff and your work life run smoothly, and the office interactions are as seamless as possible: Communication is key. The irony of this statement is not lost on the author. It’s a classic case of the cobbler’s children not having… Continue reading Behind Every Great Public Relations Professional, There’s a Solid Office Manager
Orest Mandzy, tell us a bit about yourself and your path to Commercial Real Estate Direct. It’s funny, but I didn’t really study journalism in college. I have a business degree, but I’ve always loved writing, so when I was a sophomore in college (I went to Baruch College, which is part of the City… Continue reading Media Moment: An Interview with Orest Mandzy
1) Go light on the shoes. Yes, I know, most women (myself included) are shoe lovers – except when I travel. Take out what you want to wear, then cut it in half. If you’re doing a four-day conference, you’ll need a pair of flats for walking, a low pair of heels for evening, and flip flops… Continue reading 10 Tips That Will Make Your Business Travel a Success
Freelancer entertainment writer & editor; associate editor for Sunseeker A graduate of the University of Southern California, Heather Turk’s byline has appeared everywhere from the Los Angeles Times to Playboy.com — with her review of “The Truman Show” making the front page of The Detroit News‘ movie section when she was just 17… Continue reading Media Monday: An Interview with Heather Turk
Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media
At this point in your career, what still surprises or excites you about these stories? To this day, I still get excited when a new building or mega-project is being built. Construction is very exciting. There are new technologies and innovations popping up every day and it’s fun to be at the forefront in learning… Continue reading Media Monday: An Interview with Greg Aragon
In the age of aggregate news sites where an online news story is instantaneously published in additional news outlets that will copy the story verbatim, accuracy is more essential than ever before. If you share inaccurate information, it can be tempting to let it slide or hope it goes away on its own. Though this… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information
THO recently spoke with Samantha for a bit more on how she arrived at REFI and her favorite part of the job: How did you arrive in the financial journalism beat? Were you always interested in the subject? I got into financial journalism right after college. A good friend, who I’d worked with on our… Continue reading Media Monday: An Interview with Samantha Rowan
Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Just imagine if he had snapped at his daughter. In the… Continue reading What To Do When You’re Skype-Jacked?
Just as a home builder can finish an entire subdivision before finishing his or her own kitchen remodel; an interior designer creates hundreds of incredible living spaces in home after home while his own walls are adorned with only paint swatches; or a landscaper hires the neighbor kid to mow his law; or a broker… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes
The ChallengeTHO identified that the forecast was simply not reaching the right audience. THO decided to establish the actual forecast itself as a thought leader and information source for not only real estate professionals, but also the larger Southern California population. The Solution THO reimagined the Casden Forecast’s media materials to sharpen their focus and… Continue reading Making Real Estate Economics Matter to Millions of Californians
The Challenge While the firm was extremely well known in its immediate circles of influence, the goal was to push the firm’s reputation into the next tier. To accomplish this goal, THO developed an intense thought leadership campaign focused on enhancing their national visibility, as well as within their two key regional markets, Kansas City… Continue reading Building Brand Awareness for a National Architecture Firm
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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