When Auction.com launched its first online auction, it was a day that would begin a period of rapid growth for a real estate technology startup company that would come to be known as the “eBay of real estate.” While THO was originally hired for a short-term project intended to fill a staffing void at a… Continue reading Ebay of Real Estate Technology Startup
A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that… Continue reading Real Estate Disruptor and Technology Startup
The other day a real estate broker told me he didn’t mind Zoom meetings at all. “You don’t have to stay for the whole meeting,” he explained. That comment should give us all pause. When the pandemic struck, the knee-jerk reaction was to move meetings, presentations, pitches and all the daily communications of business online.… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy
By Uwe Schmidt – Industrie-Contact AG PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales… Continue reading Real Estate Communications: Add Color to Concrete
Wrap-up: Social Media Analysis & Tips for Continued Success Analysis is key for any project you work on, including social media. It’s important to take note of which posts do the best so that you can create more similar content. But that doesn’t mean you should rinse and repeat either. Analyzing What Worked Best Most… Continue reading How to ensure social media success for real estate (part 3)
Solving the “How & When” of posting on social media for real estate Timing is everything When it comes to social media for real estate, you want to tailor your post schedule to when your followers are the most active. If you have a business account (which you should!) then most platforms allow for you… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)
Working in the public relations industry presents numerous exciting angles. In an ever-changing and ever-expanding industry, it is essential to know the news and trends. This holds especially true in your clients’ industries. This is no exception for public relations firms specializing in real estate. The following is five reasons why public relations firms specializing… Continue reading Public Relations Firms Specializing in Real Estate
KC Stanfield is a reporter with Crittenden Research, Inc., which publishes targeted real state publications, such as The Crittenden Report: Real Estate Financing, The Crittenden Retail Tenants Report, and Crittenden’s The Apartment Report. Q: What made you want to become a journalist? I initially wanted to go into video game journalism. I really liked the… Continue reading Media Moment: KC Stanfield
Gena Wynkoop is the Assistant Editor for Seattle Refined, lifestyle TV show on KOMO-TV. How did you get into journalism, specifically lifestyle-related topics happening in Seattle? Growing up, I always knew that I wanted to write and I figured that journalism was probably the best avenue for me to tell stories. Beyond that, I also have… Continue reading Media Moment: Gena Wynkoop
Therese Fitzgerald is the Senior Editor for Commercial Property Executive and Multi-Housing News. How did you get into real estate journalism, specifically in the CRE space? Were you always interested in the subject? Years ago, I responded to a job listing for a business writer at a weekly newspaper in New York. The topic turned… Continue reading Media Moment: Therese Fitzgerald
Dennis Lynch, can you tell us a little about yourself and how you got into journalism? I realized after graduating high school that journalism was a pretty good way to incorporate a lot of the interests I’ve had since I was a kid — history, politics, social science, etc. I couldn’t think of any career that… Continue reading Media Moment: Dennis Lynch
Managing Editor of Commercial Real Estate Direct Orest Mandzy has been at the forefront of reporting financial news and information for more than 30 years. For 18 of those years, he’s been at the helm of one of commercial real estate’s top media outlets, Commercial Real Estate Direct. In that time, he’s seen the transformation… Continue reading Media Moment: An Interview with Orest Mandzy
Freelancer writer for Engineering News-Record; travel blogger for “Greg’s Getaway” This week, The Hoyt Organization talked with well-known travel blogger and freelance writer Greg Aragon about his work, his travel blog, and his opinions on modern journalism. As a journalist who covers construction and engineering stories across California, what initially attracted you to these types… Continue reading Media Monday: An Interview with Greg Aragon
Editor of Real Estate Finance & Investment As the editor of one of commercial real estate’s premier trade publications, Samantha Rowan has her hands full with the day’s breaking news and analysis from some of the industry’s leading thought leaders. As the publication continues to expand its coverage, it’s maintaining its role as the go-to… Continue reading Media Monday: An Interview with Samantha Rowan
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