Ebay of Real Estate Technology Startup

Ebay of Real Estate Technology Startup

THO supported Auction.com with strategic communications counsel and an intense media relations effort throughout the six-year relationship, resulting in major media in and around the country. One significant change that the agency helped them navigate was the investment from Google Capital, which was a major $50 million investment. The Challenge While the investor certainly garnered… Continue reading Ebay of Real Estate Technology Startup

Real Estate Disruptor and Technology Startup

Real Estate Disruptor and Technology Startup

Our program centered on the development and execution of a strategic media relations program that would maximize the business’s exposure leading up to the launch, and brand layer the platform with several of the company’s well-known founders, who were already well known in the real estate space. The Challenge Key to the launch was positioning… Continue reading Real Estate Disruptor and Technology Startup

How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy

As McKinsey & Company cautioned in a white paper published in April, “commercial real estate must do more than merely adapt to coronavirus.” To be sure, communicating remotely is now a business necessity, but the content of our messaging needs to change along with the methods and the media we are use. How do you… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy

Real Estate Communications: Add Color to Concrete

Here are some examples of our tried and tested tactics: 1. Organize and escort individual & group press trips We offer planning of individual press trips for journalists and specialized bloggers. This is a proven method to guarantee a large volume of high-quality coverage in leading nationwide media (newspapers, news sites, blogs and social media)… Continue reading Real Estate Communications: Add Color to Concrete

How to ensure social media success for real estate (part 3)

Analyzing What Worked Best Most of the platforms will allow you to see analytics natively, meaning within their own platform. Beyond just figuring out which posts do the best (like a beautifully staged kitchen or courtyard vs. tile flooring or smaller details), you can figure out what kinds of listings are resonating with different demographics… Continue reading How to ensure social media success for real estate (part 3)

How to Ensure Social Media Success for Real Estate (Part 2)

As a general rule of thumb, people tend to check their social media at a few different points during the day: when they wake up/during breakfast, during a lunch break, right after work, and before bed. That gives you a general idea of what time to post. You can tailor it for your time zone… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)

Public Relations Firms Specializing in Real Estate

You don’t want a public relations firm to guess their way to success. Communicating strategically for a business specializing in real estate is not something that you can figure out as you go. You know this, your business knows this, and PR firms with proven experience in real estate know this. The industry is far… Continue reading Public Relations Firms Specializing in Real Estate

Media Moment: KC Stanfield

Q: Do you consider yourself a writer first or a reporter first? Contrary to my official title, I’d consider myself more of a writer. Covering nationwide multifamily trends means I can get in touch with most people at my desk, barring the occasional conference. I think the reporter title is an honor you get when… Continue reading Media Moment: KC Stanfield

Media Moment: Gena Wynkoop

What’s your favorite article you’ve ever written? Why?  That is tough! I love writing stories that I connect to personally and emotionally. Due to the light-hearted nature of my work, It’s not every day I can come in and write a piece that is super heartfelt and something that I connect with. I think it’s rare that writers have an opportunity to do that,… Continue reading Media Moment: Gena Wynkoop

Media Moment: Therese Fitzgerald

Therese Fitzgerald is the Senior Editor for Commercial Property Executive and Multi-Housing News. What is your best piece of advice for PR professionals reaching out to CPE or MHN? Pitching us by email is probably the best way to reach us and we welcome pitches for features and bylines. News is an important aspect of… Continue reading Media Moment: Therese Fitzgerald

Media Moment: Dennis Lynch

What do you enjoy about journalism and real estate? From the outside, real estate is an intimidating beat to cover. I had never covered anything as complex before I started at The Real Deal and it’s been rewarding and fun to learn how the machine works. That’s true about anything you cover. The most exciting… Continue reading Media Moment: Dennis Lynch

Media Moment: An Interview with Orest Mandzy

Orest Mandzy, tell us a bit about yourself and your path to Commercial Real Estate Direct. It’s funny, but I didn’t really study journalism in college. I have a business degree, but I’ve always loved writing, so when I was a sophomore in college (I went to Baruch College, which is part of the City… Continue reading Media Moment: An Interview with Orest Mandzy

Media Monday: An Interview with Greg Aragon

At this point in your career, what still surprises or excites you about these stories? To this day, I still get excited when a new building or mega-project is being built. Construction is very exciting. There are new technologies and innovations popping up every day and it’s fun to be at the forefront in learning… Continue reading Media Monday: An Interview with Greg Aragon

Media Monday: An Interview with Samantha Rowan

THO recently spoke with Samantha for a bit more on how she arrived at REFI and her favorite part of the job: How did you arrive in the financial journalism beat? Were you always interested in the subject? I got into financial journalism right after college. A good friend, who I’d worked with on our… Continue reading Media Monday: An Interview with Samantha Rowan