What Is Active Listening? When it comes down to it, active listening requires you to be genuinely interested in the everyday concerns, wants, and needs of your target audience. It enables you to look at your brand from another vantage point and objectively analyze your shortcomings. More importantly, it also enables you to truly understand… Continue reading Practice Active Listening
This isn’t the first time that we’ve been through this. From the Spanish Influenza of 1920 to the economic crisis in 2008, if there’s one thing we can count on, it’s that bad things will continue to happen. That said, it’s important to realize that every storm will eventually pass. The difference between how we view something retrospectively lies in the way that the issue was communicated in the first… Continue reading Moving Through a Most Difficult Year: Communications Makes a Difference
The 5 Essential Strategies for Earning Media Coverage 1. Cultivate Authentic Relationships Through Strategic Networking The most valuable media relationships aren’t built through cold emails. They are forged through building genuine human connection. Strategic networking creates opportunities to establish yourself as a trusted resource long before you need coverage. Where to invest your networking efforts:… Continue reading 5 Proven Strategies to Capture Major Media Attention for Your Brand
7 Things We Can Learn About Crisis Management From The Miami Condo Collapse Let’s take a look at seven crisis management lessons that the condo collapse highlighted. Be Proactive Before any crisis occurs, it is best to act quickly to prevent the escalation of a potential problem. After the collapse of the Surfside condo, there… Continue reading What We Can Learn From The Condo Collapse in Miami
The reality is, while PR can mitigate communication-based problems, it will never, ever be able to solve fundamental organizational and brand issues. It would be like taking pain killers without diagnosing and addressing the root cause of the medical condition. Resolving a problem or crisis requires real leadership and this often involves making tough decisions… Continue reading The Best PR Can’t Replace Real Leadership
Learn To Truly Listen To perfect your networking skills, you have to get to know the people and culture of the company that you want to approach. After all, you are doing business with people. So, you have to know how to make someone feel at ease and form a connection with them. People will… Continue reading How To Improve Your Brand With Networking and Pitches
About Public Relations For Design and Architecture Firms By investing in public relations, design and architecture firms will benefit not only their own companies but also those associated with the project. Construction workers, builders, contractors the architect and the people who will eventually occupy the building will all get credit for their great taste in… Continue reading Design and Architecture Public Relations
Each year, UpCity creates a list of excellence award winners, analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that The Hoyt Organization team has… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!
Why Merge Public Relations and Digital Marketing? In this day and age, your brand’s story is a critical asset. It should be conveyed on every possible marketing platform. With the help of public relations, the media’s representation of that story can play a big role in influencing public opinion of your organization. When it comes… Continue reading Combining Digital Marketing and Public Relations For Success
Following a vote from PRGN member agencies, Alexandra Dinița, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months. As the 30th president of PRGN, Alexandra Dinița follows the footsteps of former president Robert Bauer, managing partner of accelent communications of Vienna, Austria,… Continue reading Public Relations Global Network Elects Alexandra Dinita as President
Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what didn’t. While few organizations could have fully prepared for this past year of Covid-19 and the pandemic response, as companies look forward, they should first look back and take some of those hard lessons learned to… Continue reading The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19
Post Consistently and Generate Quality Content It is recommended that businesses post consistently and generate quality content on all social media platforms they use to promote their brand. As mentioned in our previous blog post on how to leverage your Instagram business account, it is crucial to create a posting schedule so followers know when… Continue reading Social Media Series: How to Best Leverage Your Facebook Business Account
What is Healthcare Public Relations? To know how a great public relations strategy can benefit healthcare providers, you need to know exactly what PR is all about. PR refers to a strategic communications strategy that cultivates a positive relationship between your company and the public. Public Relationship agencies assist individuals, organizations, or companies by helping… Continue reading How Healthcare Providers Benefit from Strategic PR in 2025
What is a SPAC? A Special Purpose Acquisitions Company (SPAC) is a shell company specifically set up by investors to raise money through an IPO and eventually acquire another company. For example, SPAC Hedosophia Holdings bought a large stake (49%) in Virgin Galactic before taking the company public in 2019. SPAC companies have no existing… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.
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