PRGN Archives - hoytorg

Public Relations Global Network Elects Alexandra Dinita as President

The Hoyt Organization is the Los Angeles partner agency of the Public Relations Global Network (PRGN). THO has the capabilities of an international PR agency, while maintaining the hands-on, specialized services that have made us a top Los Angeles area public relations firm. We successfully service local, national and international companies. (PRGN) announced the slate… Continue reading Public Relations Global Network Elects Alexandra Dinita as President

Six Reasons Why Sustainability Matters for all Companies - Los Angeles Public Relations -The Hoyt Organization

Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer – cometis AG Sustainability Matters: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly.… Continue reading Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

By Public Relations Global Network (PRGN) The Hoyt Organization is proud to be the Los Angeles area partner of Public Relations Global Network (PRGN), a network of 50 hand-selected public relations firms. Recently, PRGN hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” To learn more about this event, please… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

It Takes More Than an Optimised Press Release to Hit the SEO Mark

By Lynn Erasmus – HWB Communications In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark

Real Estate Communications: Add Color to Concrete

By Uwe Schmidt – Industrie-Contact AG PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales… Continue reading Real Estate Communications: Add Color to Concrete

Public Relations Global Network Elects Robert Bauer as President

Global communications group elects new officers during first virtual bi-annual meeting As the Los Angeles area partner agency, The Hoyt Organization is pleased to announce the slate of new Public Relations Global Network (PRGN) officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s… Continue reading Public Relations Global Network Elects Robert Bauer as President

What Makes a PR Firm The Best For You?

Today, PR firms fill a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with your PR firm and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the… Continue reading What Makes a PR Firm The Best For You?

Five key learnings from social media crisis

In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter, Instagram, YouTube, Snapchat, Yik Yak (yes, even Yik Yak, for those of… Continue reading Five key learnings from social media crisis

“A Public Relations plan? What you should remember when creating a PR plan for your company

Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company

Intern Advice for Rocking an Internship

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Five Best Apps to Assist Your Media Management

Ten Ways to Promote Workplace Health and Wellness

Health and wellness is key for employees to be happy and productive. Sitting at a desk all day can be draining and is not usually conducive to a healthy lifestyle. Our team tested out some of these small changes and we were able to improve the overall health and wellness in our office. We encourage… Continue reading Ten Ways to Promote Workplace Health and Wellness

Why Online Activism has the Power to Change the Way We Do Business

Online activism is a very potent tool for change. It gives activists who would otherwise go unnoticed an immediate and global audience to hear their side of a story. We’ve seen how activists can garner a groundswell of support. This support can overrule the ‘terms and conditions’ of business. It can even put world leaders… Continue reading Why Online Activism has the Power to Change the Way We Do Business

PTSD Awareness Day

The Five Proven Benefits of Meditation in the Workplace

Meditating offers an abundance of benefits. It can be especially helpful in a workplace setting. Mindfulness and meditation help to bring your attention inwards. Through focusing on the present and noting any thoughts mediation can help you understand yourself better. Our agency recently had the privilege of inviting in a meditation expert to lead our… Continue reading The Five Proven Benefits of Meditation in the Workplace

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