Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together
Architects are great at drawing up building plans, but most aren’t experts at marketing their own firms. This is where PR comes in. Highly specialized PR firms can help you to stand out from the Architectural crowd. Not only are they essential to getting new clients, but they can also help boost brand credibility and… Continue reading How Can PR Help My Architectural Firm?
Design and architecture go hand in hand. Each architectural era features a slew of new building designs with interesting design interiors. Many construction projects garner media attention, which is great news from a public relations perspective. However, very few design and architecture firms leverage the business value that more recognition and media attention can bring… Continue reading Design and Architecture Public Relations
Have you been wondering about the effectiveness of your company’s marketing strategies? In our ever-changing technical landscape, marketing techniques continue to become integrated. Digital media has become an essential tactic. Many businesses have found success combining public relations and digital marketing strategies. In this article, we will show you how to combine the best of… Continue reading Combining Digital Marketing and Public Relations For Success
When the fire first started, it was a small incident confined to the 27th floor of the high-rise building. By the time the fire department was finished, the entire building had been damaged, and the evening news reported that the building was closed. What would you do if this were your business? For most businesses,… Continue reading How To Prepare Your Company For A Crisis
As COVID-19 continues to change the best practices of nearly every industry, healthcare professionals, in particular, are facing the fact that the world is looking to them for insight and expertise. Especially now, public relations can help healthcare organizations of all sizes solidify a reputation as that trusted source of guidance for patients and the… Continue reading How Public Relations Strategy Enhances the Healthcare Industry
The other day a real estate broker told me he didn’t mind Zoom meetings at all. “You don’t have to stay for the whole meeting,” he explained. That comment should give us all pause. When the pandemic struck, the knee-jerk reaction was to move meetings, presentations, pitches and all the daily communications of business online.… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy
The coronavirus pandemic is affecting everyone differently, sometimes adversely, and individuals in the public relations industry are not exempt from this. One area in particular where many are suffering is self-care. Whether it is working longer hours or spending days without seeing loved ones, the change at home and work can affect your overall health.… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional
By Uwe Schmidt – Industrie-Contact AG PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales… Continue reading Real Estate Communications: Add Color to Concrete
Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate
The new year is always cause for celebration. Most of us hit the re-start button, ready to begin anew with a new year in the making. This year, now that its 2020, the moniker itself brings cause for clear vision and renewed focus. And each year, it all starts with the Tournament of Rose Parade.… Continue reading Happy New Year!
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