Architects are great at drawing up building plans, but most aren’t experts at marketing their own firms. This is where PR comes in. Highly specialized PR firms can help you to stand out from the Architectural crowd.
Not only are they essential to getting new clients, but they can also help boost brand credibility and authority. In this article, we list the top five ways that PR can help your architectural firm.
1. Find Common Ground With Your Clients
Why should potential clients hire your architectural firm to design their next building? With so many other architectural firms out there, it can be hard to land your next client. The trick lies in finding common ground with potential clients. There are many ways to do this, but one primary way is by relaying your brand values through your marketing endeavors.
Every leadership piece, networking opportunity, influencer connection, or social media post gives you an opportunity to tell your brand’s story. By knowing what your company values are, potential clients can find common ground with your brand. This means you’ll attract clients that believe what you believe, and want what you want.
Not only does this make working together much easier, but it also helps to cultivate trust. If your clients really trust you, it will open the door for future collaborations.
2. Strengthen Your Community Ties
Your brand’s reputation can either hinder or boost the success of your company. One thing that an experienced PR firm will be able to help with is strengthening your community relationships.
It is essential to form new connections and build new ties within your local market. This can be done by designing a building for charity, getting involved in local architectural groups, or helping other causes related to your firm.
The more active you are in your community, the more you’ll cement your brand presence. Public relations can also help you to form new relationships with influencers that speak to the community. This will enable you to get your brand message across, establish authority, and make new connections.
3. Enhance Your Online Presence
Building a brand in this digital age can be both extremely rewarding and taxing. Nurturing your online presence is a full-time job and can be difficult to manage without any help.
PR agencies will be able to support your online endeavors and guide you in the right direction. Should things go south and disaster strikes, they can also step in and preserve your company image.
Social media, website SEO, advertorials, press releases, and other digital content all play a vital role in establishing a positive company image. The importance of instant client communication that’s both authentic and professional cannot be overlooked. All of this forms part of marketing communications, which is one of the roles that PR professionals excel in.
To really give your online presence a boost, you should also have great connections with publicists and online journalists. This way, you can share your content on other online platforms and link back to your website. This will ensure a better SEO ranking for your website and increase your overall monthly website traffic.
4. Generating New Leads
Getting new leads that actually turn into clients is not as easy as it once was. Back in the day, traditional advertising proved to be extremely successful in growing your business.
Now, people – especially millennials – are distrustful of obvious advertising methods. Instead, they prefer authentic recommendations. This doesn’t mean that traditional marketing can’t be successful, it just all depends on your target market.
The recommended approach now is to make use of a myriad of advertising avenues to guarantee success. Effective PR can help your architectural business to thrive by tapping into every available advertising resource.
PR professionals are also trained to communicate both authentically and effectively. In other words, by making use of a PR firm, your brand message is more likely to resonate with your target audience.
5. Boosting Your Credibility
If well-known and respected traditional or online media titles start publishing articles that promote your brand, it will help to boost brand credibility. Not every architectural firm gets the opportunity to be featured in high-end publications. In other words, if you were chosen among a sea of companies, then you are definitely worth mentioning.
Readers of these prized publications know that only the top companies get featured. This is why getting published on the right platform is such a big deal. With a great PR team at your side, this is a definite possibility.
As more and more people read and hear positive things about your architectural firm, more business will come your way.
Getting the right marketing guidance is essential if you want to build a thriving architectural brand that will last for years to come. By investing in an experienced PR firm, you can acquire more leads, build credibility, and enhance your brand’s online presence.