media relations Archives - Page 6 of 6

How to Portray Mental Illness as a Public Relations Professional

According to Mental Health First Aid, almost half of adults in the United States will develop a mental illness in their lifetime. It is a condition that affects a person’s thinking, feeling, mood or behavior. Biological, psychological, and environmental factors influence whether or not mental health concerns will develop. There are a number of organizations that are dedicated to… Continue reading How to Portray Mental Illness as a Public Relations Professional

Six Tips for Working from Home During COVID-19

1. Make lists when working from home “One thing I have done is started making handwritten lists. Since my task list on Outlook doesn’t sync properly, I can’t use that on a second monitor. So it becomes easy to lose sight of what needs to be done. It also still feels great to cross something… Continue reading Six Tips for Working from Home During COVID-19

Five Tips for Leading a Remote Team

Do all of your employees have functional laptops? Are they outfitted with the best wifi, or are they using a hotspot from their phone in a highly trafficked area? Talk about what kind of computers, if any, your employees have. Older models may run more slowly, causing delays in projects. PC to Mac differences can… Continue reading Five Tips for Leading a Remote Team

COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Scott Detrow, Political Correspondent for National Public Radio (NPR) was among many reporters this week who reported that a colleague in the White House Press Corps had tested positive for COVID-19, the result of which would be an effort to reduce the number of onsite reporters at daily White House Press briefings. The results were palpable in… Continue reading COVID-19 Requires PR Professionals to Find a New Way to Work with Reporters

Communication at the workplace: a global future challenge

Smart employers have realized that if they want to make this relationship stronger and make it one that offers sustainable benefits both for them and their employees, they have to invest in it and carry out well-planned and designed internal communication. Does it matter what I do? Such well-planned internal communication should reach all who… Continue reading Communication at the workplace: a global future challenge

What is Public Relations?

It could be getting a very visible influencer to wear your client’s clothing; or to secure the Mayor of your town to cut the ribbon for your organization’s new facility; or to capture the attention of venture capitalists in Silicon Valley who then will help fund your startup; or to insert your client into a… Continue reading What is Public Relations?

Five PR trends that will shape 2020

1. Placing results of PR activities into a purchasing funnel PR experts will increasingly use the effects of their own actions as a tool to change the thinking and actions of specific stakeholders. Many PR specialists still treat a media article as a result of their actions. The best PR specialists see something more in… Continue reading Five PR trends that will shape 2020

How PR can shape the mental health conversation

The fact is, millions of Americans struggle with mental health issues. The National Alliance of Mental Health reports that one in five adults in America experiences mental illness in their lifetime. Currently, it is estimated that nearly 10 million Americans are living with a serious mental disorder. The most common mental disorders are anxiety disorders,… Continue reading How PR can shape the mental health conversation

Making Real Estate Economics Matter to Millions of Californians

The ChallengeTHO identified that the forecast was simply not reaching the right audience. THO decided to establish the actual forecast itself as a thought leader and information source for not only real estate professionals, but also the larger Southern California population. The Solution THO reimagined the Casden Forecast’s media materials to sharpen their focus and… Continue reading Making Real Estate Economics Matter to Millions of Californians

Creating A Powerhouse Brand: Expanding Through Acquisitions

A national commercial real estate firm with regional expertise, Lee & Associates embarked on an ambitious expansion plan. The business strategy focused on targeting local, smaller shops with strong industry leaders already in place, and melding the operation into the much larger platform at Lee. THO’S SOLUTION The program involved three steps: First, THO created… Continue reading Creating A Powerhouse Brand: Expanding Through Acquisitions

Are you using the best management tools to communicate?

Basecamp: A web-based project management tool, Basecamp organizes projects in addition to internal communications and can be used by a wide variety of users. Bottom line: It’s easy to use and can help cut down on email clutter. Slack: Designed to make team communication simpler, Slack organizes communications into specific groups and channels so the… Continue reading Are you using the best management tools to communicate?

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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Tag: media relations