5 Tips For Responding To Negative Online Reviews

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success. But what happens when you receive negative reviews? Negative… Continue reading 5 Tips For Responding To Negative Online Reviews

Brand Strategy Best Practices For Cannabis Businesses

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With… Continue reading Brand Strategy Best Practices For Cannabis Businesses

Boosting Student Enrollment in Higher Education With Public Relations

Higher education marketplace competition is exceedingly competitive and crowded. It’s no longer enough for institutions to offer programs and degrees to attract applicants. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest. Higher education institutions that build mutually beneficial relationships with their target audiences… Continue reading Boosting Student Enrollment in Higher Education With Public Relations

Building Confidence In Your Public Relations Pitch

Some folks are just born with confidence. They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. For the rest, projecting that confidence is a skill that is honed over a period of time. Mastering confidence is essential for establishing a… Continue reading Building Confidence In Your Public Relations Pitch

Lessons Learned From Successful Life Science PR Campaign

Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Case in point, when Genomic Life approached The Hoyt Organization,… Continue reading Lessons Learned From Successful Life Science PR Campaign

Rebranding an Innovative Tech Start-up that Revolutionized its Industry

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. The Hoyt Organization had worked tirelessly for five years to reach a cherished goal: Ensure that Auction.com achieved at least one clip per… Continue reading Rebranding an Innovative Tech Start-up that Revolutionized its Industry

One Million Dollar Plus: Reaching a High-Net-Worth Audience

As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate.  They turned to THO to serve as their strategic communications partner, to map out a plan to make it happen. The Challenge… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience

Launching a New Car Financing App

When a new app was about to be launched that would revolutionize the digital car buying experience,  – giving car shoppers direct access to up to four great financing offers right on their smartphones – they turned to THO to develop and implement the public relations outreach. The goal? – building consumer confidence on the… Continue reading Launching a New Car Financing App

Setting the stage for a New Generation of Leadership for a Private Equity Firm

When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him? What’s the best way to position him for success to navigate the new office market… Continue reading Setting the stage for a New Generation of Leadership for a Private Equity Firm

Building the Pipeline for New Talent in the ACE Industry

How can high school students get exposure to various careers? After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. As a result, the industry is investing in next generation of ACE professionals by offering first hand experiences to high… Continue reading Building the Pipeline for New Talent in the ACE Industry

Essential Skills For Great Leaders and PR Professionals

Essential Skills For Great Leaders And PR Professionals

Great leaders know their weaknesses and their strengths. They are humble, have credibility and are authentic. They also possess soft skills that encourage open communication, interaction within the organization and inspire teams to work together towards a shared goal.  Soft skills refer to personal attributes and interpersonal skills that allow someone to interact and work… Continue reading Essential Skills For Great Leaders And PR Professionals

How To Use Online Reviews To Improve Your Earned Media Efforts

The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts

The Art of Story Telling in Public Relations - The Hoyt Organization

The Art of Storytelling in Public Relations

Storytelling has served as pivotal means to share experiences and propagate knowledge for centuries. In public relations, it has become a powerful tool used by organizations to describe their brand or illustrate a message, and engage with customers, audiences and stakeholders. Public relations practitioners, in particular, understand the importance of telling stories that create a… Continue reading The Art of Storytelling in Public Relations

Healthcare Innovator Game Changing Science

Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique… Continue reading Healthcare Innovator Game Changing Science

Real Estate Disruptor and Technology Startup

Real Estate Disruptor and Technology Startup

A real estate disruptor that is a technology startup company  was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that… Continue reading Real Estate Disruptor and Technology Startup