In fall 2023, the university enrollment rate increased for the first time since the pandemic hit. While this is good news for universities, institutions now must consider how to attract students, given the ever-changing student base. How can your intuition stay ahead of the pack and reach potential students? The answer is targeted email marketing… Continue reading The Essential Email Marketing Guide for Higher Education
With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience. These influencer campaigns… Continue reading Inspiring Travel Industry Influencer Campaigns
Google has unveiled a major update to its search algorithms and policies. This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. Known as the March 2024 Core Update, this update is more comprehensive than the typical updates Google periodically rolls out. It… Continue reading Recent Google Core Update: What Is Helpful Content?
It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking.… Continue reading Public Relations Guide To Utilizing Google Alerts
It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Guide To Successful Healthcare Public Relations Strategies
In today’s fast-paced media landscape, crafting a press release that stands out is more crucial than ever. Whether you’re a seasoned PR professional or a business owner taking your first steps into the world of public relations, understanding the art of writing an engaging and effective press release is key to capturing the attention of… Continue reading How To Write A Press Release That Gets Noticed
When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence.… Continue reading Going Deeper With LinkedIn For Public Relations Success
The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With… Continue reading Brand Strategy Best Practices For Cannabis Businesses
When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center, Generation Z, often abbreviated as ‘Gen Z’ refers to individuals… Continue reading Don’t Miss The Gen-Z Driven PR Opportunity In 2024
Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Case in point, when Genomic Life approached The Hoyt Organization,… Continue reading Lessons Learned From Successful Life Science PR Campaign
The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s… Continue reading 7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged
When a development company decided to expand into the hotel market, they turned to THO to help spread the word. What was the best way to tackle this? How could we set them apart given how many firms were on the acquisition bandwagon? The Challenge Presidio Hotel Group was in the process of acquiring under-performing… Continue reading Expanding into the Hotel Industry
While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry… Continue reading How Search Generative Experience Will Change Digital Marketing
Supporting Bringing Hope to the Family USA Bringing Hope to the Family USA, a non-profit organization dedicated to transforming the lives of vulnerable children and families who live in Uganda, turned to THO to expand its visibility in the US. The goal was to raise the visibility of the organization and expand the fund-raising capabilities… Continue reading Building An Online Social Media Presence to Drive Donations
The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
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