Going Deeper With LinkedIn For Public Relations Success

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence.… Continue reading Going Deeper With LinkedIn For Public Relations Success

Brand Strategy Best Practices For Cannabis Businesses

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With… Continue reading Brand Strategy Best Practices For Cannabis Businesses

Don’t Miss The Gen-Z Driven PR Opportunity In 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation.  According to Pew Research Center, Generation Z, often abbreviated as ‘Gen Z’ refers to individuals… Continue reading Don’t Miss The Gen-Z Driven PR Opportunity In 2024

Lessons Learned From Successful Life Science PR Campaign

Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Case in point, when Genomic Life approached The Hoyt Organization,… Continue reading Lessons Learned From Successful Life Science PR Campaign

7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s… Continue reading 7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

Expanding into the Hotel Industry

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. What was the best way to tackle this? How could we set them apart given how many firms were on the acquisition bandwagon? The Challenge Presidio Hotel Group was in the process of acquiring under-performing… Continue reading Expanding into the Hotel Industry

How Search Generative Experience Will Change Digital Marketing

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry… Continue reading How Search Generative Experience Will Change Digital Marketing

Building An Online Social Media Presence to Drive Donations

Supporting Bringing Hope to the Family USA Bringing Hope to the Family USA, a non-profit organization dedicated to transforming the lives of vulnerable children and families who live in Uganda, turned to THO to expand its visibility in the US. The goal was to raise the visibility of the organization and expand the fund-raising capabilities… Continue reading Building An Online Social Media Presence to Drive Donations

How To Use Online Reviews To Improve Your Earned Media Efforts

The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts

Why Should You Care About Performing An SEO Competitor Analysis?

Imagine that your website has ranked #1 for an important keyword, then suddenly, your page is not found for search queries related to your topic. What happened? It could be for any number of reasons. You may think that Google has changed its algorithm. But the truth is it could be new competitors have emerged,… Continue reading Why Should You Care About Performing An SEO Competitor Analysis?

How Predictive Analytics Can Be Used In PR Campaigns_THO Blog Graphics

How Predictive Analytics Can Be Used In PR Campaigns

Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on… Continue reading How Predictive Analytics Can Be Used In PR Campaigns

Architectural and PR Collaborate For Non-Profit Center

Are you ready to launch a new project or program for your non-profit organization? Maybe there is a milestone event that needs media attention? Partnering with an experienced and proven public relations firm who can design an effective public relations (PR) strategy. Based on years of public relations experience, we share six expert tips for… Continue reading Architectural and PR Collaborate For Non-Profit Center

Public Relations Marketing Tips For Medical Spa Companies - The Hoyt Organization

Public Relations Marketing Tips For Medical Spa Companies

Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies

How do you LAUNCH a new medical spa and its services during a pandemic?

What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?

Interview With ChatGPT - The Hoyt Organization

Thought Leadership: An Interview with ChatGPT

Do you use Alexis to find out about the weather? How about ordering your Starbucks before you get to the store? Now, artificial intelligence (AI) tools are permeating PR and marketing efforts, as a way of furthering campaign efforts. It can influence content development, generate pitching concepts and provide the ability to be more efficient… Continue reading Thought Leadership: An Interview with ChatGPT