The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

But here at The Hoyt Organization, we have Athleisure Fridays. This means instead of wearing your favorite casual outfit, co-workers are encouraged to wear elevated workout clothes. Athleisure has become popular ever since the rise of Lululemon and the trend of wearing leggings instead of real pants. The danger of the typical casual Friday brings… Continue reading The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

Six Tips for Managing Social Media for a Business, Client or Brand

Have a good calendar This may seem like common knowledge, but many people just fly by the seat of their pants when it comes to social media. This can be attributed to the fact that personal accounts tend to involve less planning and more spontaneity. Having a schedule in place is imperative to maintaining a… Continue reading Six Tips for Managing Social Media for a Business, Client or Brand

7 Pieces of Advice on Public Relations

1. Expand your horizons It’s no longer just public relations. Its digital, marketing, special events, social media. Keep learning. Don’t ignore learning the business side of the industry. How are profits generated? Where are the future new business contracts coming from? Then, you’ll be well positioned for the future.   2. Stay on top of… Continue reading 7 Pieces of Advice on Public Relations

Behind Every Great Public Relations Professional, There’s a Solid Office Manager

Here are some suggestions from a seasoned administrative professional to ensure that your day, your staff and your work life run smoothly, and the office interactions are as seamless as possible: Communication is key. The irony of this statement is not lost on the author. It’s a classic case of the cobbler’s children not having… Continue reading Behind Every Great Public Relations Professional, There’s a Solid Office Manager

10 Tips That Will Make Your Business Travel a Success

1) Go light on the shoes. Yes, I know, most women (myself included) are shoe lovers – except when I travel. Take out what you want to wear, then cut it in half. If you’re doing a four-day conference, you’ll need a pair of flats for walking, a low pair of heels for evening, and flip flops… Continue reading 10 Tips That Will Make Your Business Travel a Success

Valentine’s Day Advice for a Long, Healthy Relationship with Media

Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media

What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information

In the age of aggregate news sites where an online news story is instantaneously published in additional news outlets that will copy the story verbatim, accuracy is more essential than ever before. If you share inaccurate information, it can be tempting to let it slide or hope it goes away on its own. Though this… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information

What To Do When You’re Skype-Jacked?

Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Just imagine if he had snapped at his daughter. In the… Continue reading What To Do When You’re Skype-Jacked?

The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes

Just as a home builder can finish an entire subdivision before finishing his or her own kitchen remodel; an interior designer creates hundreds of incredible living spaces in home after home while his own walls are adorned with only paint swatches; or a landscaper hires the neighbor kid to mow his law; or a broker… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes