The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.  Each year,… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

How to Find Micro-Influencers That Match Your Brand - Social Media - Digital Marketing - The Hoyt Organization

How to Find Micro-Influencers That Match Your Brand

By Lauren Reed – Reed Public Relations  Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram… Continue reading How to Find Micro-Influencers That Match Your Brand

How to Successfully Host a Hybrid Event - Public Relations - Thought Leadership - The Hoyt Organization

How to Successfully Host a Hybrid Event

By Keri McIntosh – The Castle Group  Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events.  Ready or not, hybrid events are in your future; depending on where… Continue reading How to Successfully Host a Hybrid Event

Why Construction Companies Need Public Relations - The Hoyt Organization

Why Construction Companies Need Public Relations

Why do construction companies need public relations? With so many construction companies out there, you have to find a way to make your company stand out. You want your company to be the first thing that comes to people’s minds when they hear the word “construction.” That’s why it’s important to use public relations strategies… Continue reading Why Construction Companies Need Public Relations

Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

By Public Relations Global Network (PRGN) The Hoyt Organization is proud to be the Los Angeles area partner of Public Relations Global Network (PRGN), a network of 50 hand-selected public relations firms. Recently, PRGN hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” To learn more about this event, please… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

The Hoyt Organization Wins Three 2020 Hermes Creative Awards

The 14th annual Hermes Creative Awards were recently held to recognize the messengers and creators involved in the concept and design of marketing communications programs. With over 300 categories and more than 6,000 global entrants, these awards have been an industry standard for more than 20 years. The Hoyt Organization was thrilled to be among… Continue reading The Hoyt Organization Wins Three 2020 Hermes Creative Awards

Six Tips: How SEO Can Power Your New Business Strategy

By David Landis – Landis Communications Inc. (LCI) I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30… Continue reading Six Tips: How SEO Can Power Your New Business Strategy