The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

Each year, UpCity creates a list of excellence award winners, analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that The Hoyt Organization team has… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

How to Find Micro-Influencers That Match Your Brand - Social Media - Digital Marketing - The Hoyt Organization

How to Find Micro-Influencers That Match Your Brand

With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand

How to Successfully Host a Hybrid Event - Public Relations - Thought Leadership - The Hoyt Organization

How to Successfully Host a Hybrid Event

Although virtual events are now commonplace and can be highly effective in reaching your target audience, nothing beats the face-to-face connection of in-person events. Organizers of virtual events and attendees alike are digitally drained. We’re hearing from both sets of constituents that they can’t wait to get back to in-person events. It’s not a question of if they… Continue reading How to Successfully Host a Hybrid Event

Why Construction Companies Need Public Relations - The Hoyt Organization

Why Construction Companies Need Public Relations

Brand Awareness In order to raise brand awareness, The Hoyt Organization (THO) has created and distributed press releases announcing key events, company growth and employee movements. As a result, THO has secured media coverage in top trade media outlets, such as National Real Estate Investor, Real Estate Bisnow, California Builder & Engineer and Multi-Housing News.… Continue reading Why Construction Companies Need Public Relations

Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

Held in conjunction with the Network’s bi-annual Fall conference on October 16, this first-time virtual event was attended by nearly 200 communicators from around the world. Moderated by PRWeek magazine’s VP and Editorial Director Steve Barrett, the panel – titled “The New World Ahead” – looked at what the 2020s will bring for communications professionals… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

The Hoyt Organization Wins Three 2020 Hermes Creative Awards

The Hoyt Organization’s efforts for USC Lusk Center for Real Estate earned a Platinum Award for Online Placement. For THO’s work with Waterton on the grand reveal of The Flat-DTLA, THO received a Gold Award for Instagram Strategy. Finally, THO received an Honorable Mention for their work with CREW-LA (Commercial Real Estate Women – Los… Continue reading The Hoyt Organization Wins Three 2020 Hermes Creative Awards

Six Tips: How SEO Can Power Your New Business Strategy

We’re not a large agency (we’re about 10 people) and our inbound leads average about 1 a day. Of those, I’d say 30% are legitimate leads that seem like a good fit for our firm; and of those 30%, about half will make it to the proposal stage. We are lucky to win about 50%… Continue reading Six Tips: How SEO Can Power Your New Business Strategy