Social Media Strategies - Public Relations Agency - The Hoyt Organization

Social Media Series: How to Best Leverage Your Facebook Business Account

Post Consistently and Generate Quality Content It is recommended that businesses post consistently and generate quality content on all social media platforms they use to promote their brand. As mentioned in our previous blog post on how to leverage your Instagram business account, it is crucial to create a posting schedule so followers know when… Continue reading Social Media Series: How to Best Leverage Your Facebook Business Account

Why You Need A Boutique Public Relations Agency - The Hoyt Organization

Why You Need A Boutique Public Relations Agency

What Is A Boutique PR Agency? Boutique PR agencies are usually smaller and more flexible compared to larger agencies. The advantage is greater personal attention and ability to make adjustments on the fly when necessary. Like their larger competitors, boutique PR agencies craft strategic messaging for public consumption. There are endless executable tactics including targeting… Continue reading Why You Need A Boutique Public Relations Agency

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How PR Will Absorb the Social Sphere in the 2020s

Social media and how we use it have come a long way. Just look at Facebook’s path from Ivy League university students to the ability to claim 2.7-billion monthly active users. That disruption and tidal wave of innovation is far from over, though. In so many ways, it has really only just begun and both… Continue reading How PR Will Absorb the Social Sphere in the 2020s

How to Leverage Your Twitter Business Account - Social Media -The Hoyt Organization

Social Media Series: How to Leverage Your Twitter Business Account

Last year, Twitter.com ranked as the 7th most visited website in the world with 145 million monetizable daily active users. This number continues to grow as users turn to Twitter for information and discourse on current events like the United States political climate and updates on COVID-19. While sometimes it can feel like you’re shouting into… Continue reading Social Media Series: How to Leverage Your Twitter Business Account

2021 Predictions: The Future of Public Relations

PR professionals will continue to learn how to work in a pandemic As a result, we expect to see a blend of an in-office and mobile workforce. Maintaining company culture will rely on daily or weekly video calls with staff and socially distancing in person events. Our own team meets every morning on Zoom to… Continue reading 2021 Predictions: The Future of Public Relations

Why Construction Companies Need Public Relations - The Hoyt Organization

Why Construction Companies Need Public Relations

Brand Awareness In order to raise brand awareness, The Hoyt Organization (THO) has created and distributed press releases announcing key events, company growth and employee movements. As a result, THO has secured media coverage in top trade media outlets, such as National Real Estate Investor, Real Estate Bisnow, California Builder & Engineer and Multi-Housing News.… Continue reading Why Construction Companies Need Public Relations

Social Media Series: How to Leverage Your Instagram Business Account

1. Optimize Your Bio Your bio is one of the first things users see on your page. It is a snapshot that relays the most important information someone should know about you. It sets the brands tone by quickly highlighting who you are, what you do and how to get in touch with you. Strategic… Continue reading Social Media Series: How to Leverage Your Instagram Business Account

The Hoyt Organization Wins Three 2020 Hermes Creative Awards

The Hoyt Organization’s efforts for USC Lusk Center for Real Estate earned a Platinum Award for Online Placement. For THO’s work with Waterton on the grand reveal of The Flat-DTLA, THO received a Gold Award for Instagram Strategy. Finally, THO received an Honorable Mention for their work with CREW-LA (Commercial Real Estate Women – Los… Continue reading The Hoyt Organization Wins Three 2020 Hermes Creative Awards

Six Tips: How SEO Can Power Your New Business Strategy

We’re not a large agency (we’re about 10 people) and our inbound leads average about 1 a day. Of those, I’d say 30% are legitimate leads that seem like a good fit for our firm; and of those 30%, about half will make it to the proposal stage. We are lucky to win about 50%… Continue reading Six Tips: How SEO Can Power Your New Business Strategy