Tracking campaign performance is important for PR professionals. Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023. This announcement was met with… Continue reading Beginners Guide To GA4 Reports For Public Relations
The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry. However, you can effectively promote your… Continue reading How To Market A Cannabis Business
Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together
The travel and tourism industry is highly competitive. Differentiating yourself is key to rising above the marketing clutter and noise. Often times keeping things simple is the best way to gain focus and clarity about your marketing strategy. The 4 P’s of marketing in the travel and tourism industry is good start. These four factors… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
When thinking of the ideal PR strategy, a people-centric marketing approach, thought leadership articles, and promo events may come to mind. It may not be outright obvious at first, but for these PR tactics to be truly effective, every single one of them should be localized. Search engine optimization can do exactly that, which is… Continue reading How To Optimize Your PR Strategy With Local SEO
Managing a non-profit is very challenging. To succeed it requires dedicated staff, fund raising skill and a high level of focus on organizational detail. Having an optimized website helps alleviate some of the load. By improving your website performance, you will attract more visitors through organic search and referrals from offsite social assets. This will… Continue reading 5 Ways To Improve Your Non-Profit Website Performance
There are millions of websites and brands out there trying to reach the same customers and clients that you are. So, what sets your website apart from the others? If we have learned anything from 2020, it is that online marketing is more important than ever before. As people were locked in their homes, online… Continue reading 5 Reasons Why You Need A Blog For Your Company
The financial services industry covers a broad range of businesses that include insurance, money management and digital banking. Financial services public relations help build businesses’ financial reputation. For instance, financial services PR can announce your company’s performance and showcases relationships with investors. PR is essential to bring credibility to your audience and improve a brand’s… Continue reading What Is Financial Services PR and Why Is It Important?
Why do construction companies need public relations? With so many construction companies out there, you have to find a way to make your company stand out. You want your company to be the first thing that comes to people’s minds when they hear the word “construction.” That’s why it’s important to use public relations strategies… Continue reading Why Construction Companies Need Public Relations
By David Landis – Landis Communications Inc. (LCI) I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30… Continue reading Six Tips: How SEO Can Power Your New Business Strategy
By Lynn Erasmus – HWB Communications In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.