GA4 has many exciting features and opportunities to help you quantify PR for your business. However, this does not make the highly evolving digital PR and data analytics landscape less daunting. That’s why we’ve put together this beginner’s guide to GA4 reports for Public Relations. What Is GA4? Google Analytics 4 is the latest version… Continue reading Beginners Guide To GA4 Reports For Public Relations
So, let’s show you how to effectively market a cannabis business. How To Effectively Market Your Cannabis Business Brand Awareness One of the crucial aspects of marketing a cannabis business is improving brand awareness. How do you make sure people know your product or service exists? How do you get them to remember your brand… Continue reading How To Market A Cannabis Business
When considering how branding and SEO work together, it is important to first understand their individual roles. Read on to learn the basics of branding and SEO and how you can use them together to achieve maximum results. Branding And SEO Branding is the process of making your business, products, and services known to the… Continue reading How Branding And SEO Work Together
The 4 P’s Of Marketing In The Travel & Tourism Industry Product, Price, Place, and Promotion are the four key points in any tourism business’ marketing strategy. Product Unlike other businesses, where the product is a material item or tangible thing, the products in a travel company are not. But the basic aim is the… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
Below, we’ve outlined four tips on how you can optimize your PR strategy with local SEO. 4 Tips For Optimizing Your PR With Local SEO Invest in On-Page SEO On-page SEO is one of the most important ways that you can optimize your content and become more discoverable online. Although you need a bit of… Continue reading How To Optimize Your PR Strategy With Local SEO
How You Can Boost Your Organizations Website Performance Here are five ways in which you can improve your non-profit website performance. Use Social Media Platforms To grow your organization’s audience and to let people know what you are up to on a monthly basis, it’s important to stay active on popular social media platforms. Twitter,… Continue reading 5 Ways To Improve Your Non-Profit Website Performance
5 Advantages of Having A Blog Blogs are an often-overlooked way of promoting your company. However, your blog posts allow you to establish an individual voice that connects to your audience. It also helps drive traffic to your website, making it an excellent way to raise your visibility overall.. The best thing about blogs is… Continue reading 5 Reasons Why You Need A Blog For Your Company
Launch Initial Public Offerings (IPOs) If you are planning to go public, this is the perfect time to take advantage of what public relations can offer. Financial PR will increase the profile of the organization during one of the most important times in your company’s history. Public relations professionals can put together a media relations… Continue reading What Is Financial Services PR and Why Is It Important?
Brand Awareness In order to raise brand awareness, The Hoyt Organization (THO) has created and distributed press releases announcing key events, company growth and employee movements. As a result, THO has secured media coverage in top trade media outlets, such as National Real Estate Investor, Real Estate Bisnow, California Builder & Engineer and Multi-Housing News.… Continue reading Why Construction Companies Need Public Relations
We’re not a large agency (we’re about 10 people) and our inbound leads average about 1 a day. Of those, I’d say 30% are legitimate leads that seem like a good fit for our firm; and of those 30%, about half will make it to the proposal stage. We are lucky to win about 50%… Continue reading Six Tips: How SEO Can Power Your New Business Strategy
Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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