By Michelle Lyng – Novitas Communications There are five crises to watch for in 2021. It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises… Continue reading The Five Crises to Watch for in 2021
By Philip Hauserman – The Castle Group What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. Crisis communications… Continue reading 2020 – The Year of Crisis
By C.L. Conroy – The Conroy Martinez Group As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line. As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course,… Continue reading Companies Should Invest into PR & Digital in 2021 and Beyond
Designing a public relations real estate campaign takes careful evaluation, strategic messaging and clear-cut path that will lead to success. When this is paired with management support, strong spokespersons and carefully crafted information, it will be a successful campaign. The secret? – having a winning real estate public relations strategy will enable you to reach… Continue reading How to Create a Winning Real Estate Public Relations Strategy
From “For Sale” signs across NYC’s Upper Eastside to celebrity agents on TV’s famed “Million Dollar Listing,” the Douglas Elliman (DE) name is linked to highly sought-after agents and extremely coveted listings. Synonymous with real estate dominance on the East Coast, the residential brokerage firm wanted to head west and do the same. The firm tapped… Continue reading Expanding One of the Nation’s Top Four Residential Brokerage Firms into the West
Wrap-up: Social Media Analysis & Tips for Continued Success Analysis is key for any project you work on, including social media. It’s important to take note of which posts do the best so that you can create more similar content. But that doesn’t mean you should rinse and repeat either. Analyzing What Worked Best Most… Continue reading How to ensure social media success for real estate (part 3)
Solving the “How & When” of posting on social media for real estate Timing is everything When it comes to social media for real estate, you want to tailor your post schedule to when your followers are the most active. If you have a business account (which you should!) then most platforms allow for you… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)
Working in the public relations industry presents numerous exciting angles. In an ever-changing and ever-expanding industry, it is essential to know the news and trends. This holds especially true in your clients’ industries. This is no exception for public relations firms specializing in real estate. The following is five reasons why public relations firms specializing… Continue reading Public Relations Firms Specializing in Real Estate
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